Old-school go-to-market tactics simply don’t work anymore, says our guest, Josh Schwede of Aventura Growth Labs. In this episode of Up Next @ Work, he talks about why bombarding prospects with unwanted emails, day in and day out, won’t result in a sales order. Given the extreme pressures on CEOs and founders, he recommends abandoning the harsh “grow or die” mentality and redirecting sales and marketing energy towards building loyal followings. This community-building GTM approach generates better engagement and brand awareness. Jeanne and Josh discuss:
- What's changed with GTM expectations and experiences.
- The problem with over-innovation within the HR Technology space.
- What companies need to know now.
Learn more by listening to our conversation with Josh. Thanks for sharing Up Next @ Work with your community.
Powered by the WRKdefined Podcast Network.
[00:00:12] [SPEAKER_02]: Hello and welcome to the latest episode of Up Next At Work. My name is Jean Achille. I am your host
[00:00:20] [SPEAKER_02]: today. I am joined by one of our industry's smartest people, especially when it comes to go
[00:00:28] [SPEAKER_02]: to market, sales and partnerships. Josh, I will absolutely massacre your last name.
[00:00:35] [SPEAKER_02]: Schwede, Josh Schwede. You did it. Did I do it? Oh, I'm so excited. Thank you. Thank you so much.
[00:00:41] [SPEAKER_02]: Josh, do me a favor and please introduce yourself to our listeners today.
[00:00:46] [SPEAKER_01]: What's up everybody? And Jean, thanks for having me on. My name is Josh Schwede.
[00:00:52] [SPEAKER_01]: I've been in HR technology for 20 years this year, which is crazy. I spent my entire career
[00:00:59] [SPEAKER_01]: in go-to-market roles, mostly in venture funded. So kind of series A to series C,
[00:01:06] [SPEAKER_01]: higher rate when we were $10 million, higher view when I was the fifth employee there,
[00:01:12] [SPEAKER_01]: QSocial, Marcus Buckingham Cornerstone, just a blast in this space. But I've kind of seen it
[00:01:17] [SPEAKER_01]: from the top of the recruiting funnel all the way to the back end, performance, engagement,
[00:01:21] [SPEAKER_01]: learning. And I just, I love our industry. I just believe people are the biggest lever
[00:01:26] [SPEAKER_01]: that companies have and it always will be that way. So if we can use processor technology to make
[00:01:31] [SPEAKER_01]: them better, more efficient, dialed in, you know, we're always going to have a good spot.
[00:01:35] [SPEAKER_02]: Talk about riding the wave. Some of those brands that you just mentioned,
[00:01:41] [SPEAKER_02]: you were really early stage and you were at innovators, category creators. What does that
[00:01:48] [SPEAKER_02]: feel like? How heady is that when you get to be part of the future like that?
[00:01:53] [SPEAKER_01]: It's addicting, honestly. Like I remember, I remember I was at higher rate for five years.
[00:02:00] [SPEAKER_01]: I was just coming out of business school and we were building the first partnership,
[00:02:04] [SPEAKER_01]: we were building the first integrations into applicant tracking systems into
[00:02:08] [SPEAKER_01]: PeopleSoft and RecruitSoft which became Tileo and Oracle. And we were the first pre-higher
[00:02:15] [SPEAKER_01]: technology to do that. Like that was the first and we'll talk, I'm sure today,
[00:02:19] [SPEAKER_01]: about partnerships. But it just allowed me to meet a lot of people and we were a bunch of tech
[00:02:25] [SPEAKER_01]: people that were in a very fragmented non-tech industry. So we automated and made the background
[00:02:33] [SPEAKER_01]: screening world a lot easier and I got this call from Mark Newman. So we kind of, I don't want
[00:02:38] [SPEAKER_01]: to say we created the category but we definitely created kind of the tech enabled background
[00:02:42] [SPEAKER_01]: check. And since you've had big companies like Checker and others come along, but Mark Newman who
[00:02:49] [SPEAKER_01]: founded HigherView called me and I joined him early on and I was hooked right away because he showed
[00:02:56] [SPEAKER_01]: me HigherView in 2009. In my view this is before the front facing camera on the iPhone and this
[00:03:03] [SPEAKER_01]: is before the iPad. Mark was shipping webcams around the globe to companies. The value
[00:03:08] [SPEAKER_01]: we were kind of merging the Tivo DVR concept of pause, rewind, fast forward. But also increasing
[00:03:16] [SPEAKER_01]: candidate quality and bringing hiring managers and recruiters together through comparing,
[00:03:20] [SPEAKER_01]: contrasting different candidates. It was fascinating and there were big blog posts by
[00:03:26] [SPEAKER_01]: people who shall remain nameless who said you guys are just going to be a feature in
[00:03:29] [SPEAKER_01]: the applicant tracking system. This is not a category. This is not a business.
[00:03:33] [SPEAKER_01]: And I'm sure there's, I don't know how many video interviewing, digital interview providers
[00:03:38] [SPEAKER_01]: are today but you know listen it's hard to create categories. Everybody tells you no
[00:03:45] [SPEAKER_01]: but it's very fulfilling and what's really cool is when you start to work with the
[00:03:50] [SPEAKER_01]: prospective clients to have them help you shape your product and your value proposition
[00:03:55] [SPEAKER_01]: when they push you or when they pull you, the market pull you know you've got something.
[00:04:00] [SPEAKER_01]: Right? So at all these category creators we just would listen to what the pains were of
[00:04:05] [SPEAKER_01]: the customer and just find our way to go work better for them and that's what creates the markets.
[00:04:11] [SPEAKER_01]: It's listening. It's not building and saying hey I got a great product come find it.
[00:04:15] [SPEAKER_02]: It's listening to what they need. Yeah I love that. I love that because I think
[00:04:19] [SPEAKER_02]: first of all there are a lot of vendors in the HR Tech category and to be fair
[00:04:24] [SPEAKER_02]: in other categories as well who think that because they've built it
[00:04:28] [SPEAKER_02]: they have this beautiful baby or they have the Taj Mahal of product or whatever
[00:04:33] [SPEAKER_02]: and therefore everyone should be drawn to it and that is never the case. That is never the case.
[00:04:41] [SPEAKER_02]: If you're not solving business problems then you've just built something in a vacuum.
[00:04:47] [SPEAKER_02]: I'm curious though I want to ask you so as you've been part of the innovation on the HR Tech
[00:04:53] [SPEAKER_02]: side what type of customer is open to sharing that experience with you because HR is historically
[00:05:02] [SPEAKER_02]: pretty risk averse and let's face it buying anything these days it's a work council committee
[00:05:11] [SPEAKER_02]: whatever you want to call it. A lot of people involved in the process so
[00:05:16] [SPEAKER_02]: how do you get a client to innovate with you?
[00:05:21] [SPEAKER_01]: I think about I want everybody maybe to think back I'll use the Apple example hopefully
[00:05:27] [SPEAKER_01]: the Android people don't get offended but you know when Apple was on their run of releasing new
[00:05:32] [SPEAKER_01]: phones and new products through the watch and the iPad and all the other stuff there were people
[00:05:36] [SPEAKER_01]: that were buying those products before it would actually be in the store remember there would
[00:05:41] [SPEAKER_01]: be like the pre-order and there would be the line of the line of people right goes back
[00:05:46] [SPEAKER_01]: to the days when new CDs were getting released right you go to those CD at a record store
[00:05:50] [SPEAKER_01]: you know so you have to think about your buyer persona HR in general is risk averse so like we
[00:05:56] [SPEAKER_01]: would look at the market and say listen just in general X percent of the market is not going
[00:06:00] [SPEAKER_01]: to be ready for something innovative but then you almost have to look at the personality
[00:06:03] [SPEAKER_01]: traits of who you're working with in the function and we this was kind of a joke but
[00:06:09] [SPEAKER_01]: we always talked about we would come back from initial meetings this was particularly
[00:06:13] [SPEAKER_01]: the case at higher view because that was probably the most disruptive tool I think I've been a part of
[00:06:18] [SPEAKER_01]: we would know honestly within 10 to 15 minutes of the first meeting if the customer was going to
[00:06:23] [SPEAKER_01]: actually buy or not because it would be the way they were asking questions it would be the way
[00:06:28] [SPEAKER_01]: they would almost be finishing our sentences of like the presentation the demo they get it
[00:06:34] [SPEAKER_01]: instantaneously so it's a lot like the person that's like well Apple renounces new product
[00:06:39] [SPEAKER_01]: I already get it I'm on that early adopter side of the customer adoption life cycle right like if
[00:06:43] [SPEAKER_01]: we had a visual we'd be I'd be drawing the bell curve of like the early adopters and crossing the
[00:06:48] [SPEAKER_01]: CAS and the Maggards yeah so if you're if you're a startup that's out there and you're not just
[00:06:52] [SPEAKER_01]: a better mousetrap you actually have something that's new and innovative you it's hard but you
[00:06:57] [SPEAKER_01]: have got to find the early adopter innovators that are out there that just have the mental
[00:07:02] [SPEAKER_01]: and brain capacity to want to take a risk to want to stick their necks out internally
[00:07:09] [SPEAKER_01]: when HR in general doesn't do that so it's really about that classic marketing buyer persona stuff
[00:07:15] [SPEAKER_01]: of not just the role but what personality do they have we always like to ask hey
[00:07:20] [SPEAKER_01]: tell me about other disruptive tools you've bought in the past new tools or risks that
[00:07:25] [SPEAKER_01]: you have taken in your job because we felt those were like really good predictors of their
[00:07:29] [SPEAKER_01]: propensity to potentially do an initial contract with us I love it I love it I always feel like
[00:07:35] [SPEAKER_02]: we should all have t-shirts made that say disruptor on them because you know let's face it but not
[00:07:40] [SPEAKER_01]: everybody is a disrupter right that's true you got a not everybody is that's true um and just
[00:07:46] [SPEAKER_01]: so we'll have another set of t-shirts made that say not a just call me call me back in two years
[00:07:51] [SPEAKER_02]: right exactly exactly exactly I love it um so so as you on the vendor journey and now in your current
[00:08:03] [SPEAKER_02]: capacity how does this actually get in the hands of the buyer is it through a partnership
[00:08:11] [SPEAKER_02]: is it direct sales you know and does that change vastly with each technology solution or
[00:08:19] [SPEAKER_02]: talk me through go-to-market I think so many vendors by the way put a lot of focus on engineering
[00:08:26] [SPEAKER_01]: and forget this part of the journey yeah so listen in the early days so I've spent most of my
[00:08:35] [SPEAKER_01]: 20 years doing strategic partnerships not all of it but that was definitely the first 10 years that
[00:08:40] [SPEAKER_01]: was my focus you know building integrations between us and ATSs or other tech systems we would do
[00:08:48] [SPEAKER_01]: relationships with the RPOs and the HR Outsourcers where they would they would basically private
[00:08:54] [SPEAKER_01]: label our solution and take it to their customers um but if you're new it's kind of hard to do
[00:09:01] [SPEAKER_01]: partnerships because the partners are gonna go they want to see that you've actually got something
[00:09:04] [SPEAKER_01]: so you almost have to go get 10, 20, 50 paying customers prove that the market is valid do you
[00:09:11] [SPEAKER_01]: have that product market fit right so a partner really isn't going to help you with that initially
[00:09:17] [SPEAKER_01]: you have to really dial into what are your buyers need what are their pains what does your product
[00:09:22] [SPEAKER_01]: do does your product do what you think it does most of the time you end up finding out when a
[00:09:27] [SPEAKER_01]: customer uses it it actually does something different than you originally thought you zeroed on that
[00:09:31] [SPEAKER_01]: but once you kind of get that base level of customers and enough proof points in that product
[00:09:35] [SPEAKER_01]: market fit that's where the partnerships can get really interesting and can be a big igniter or
[00:09:41] [SPEAKER_01]: accelerant for your growth but in the early days honestly Gene like it's roll up your sleeves
[00:09:47] [SPEAKER_01]: and it's founder led sales and this is one thing I talk about with my customers because I advise
[00:09:53] [SPEAKER_01]: a lot of CEO and founding teams kind of sub five million dollar companies um there's no
[00:09:59] [SPEAKER_01]: replacement for the founder led sale you can't go hire a chief revenue officer who's going to
[00:10:04] [SPEAKER_01]: rave a magic wand or hire really good reps you can but in those early days the buyer looks to
[00:10:11] [SPEAKER_01]: the founding team they're it's they're looking at you they're trusting you so it's less about
[00:10:17] [SPEAKER_01]: the product it's more like I'm going to give somebody a you know 10, 25, 50,000 dollar check
[00:10:24] [SPEAKER_01]: and do I believe that the founder or the founding team is going to do what they say they're
[00:10:29] [SPEAKER_01]: right so early days I think it's all about the founding team they have to be out there if you're
[00:10:33] [SPEAKER_01]: a founder that doesn't like doing that I would I would make sure you've got somebody else on your
[00:10:37] [SPEAKER_01]: team that does um and I would also encourage founders that don't like doing it you have to do
[00:10:42] [SPEAKER_01]: it anyway because you're going to learn a ton about what the customers need from you so early
[00:10:47] [SPEAKER_01]: days you have to just go do it yourself and then once you get those proof points
[00:10:51] [SPEAKER_01]: then you can start doing the partners and say hey I've got five of your customers I've got
[00:10:55] [SPEAKER_01]: 10 of your customers clearly something's moving here let's talk about the partnership program that
[00:11:00] [SPEAKER_02]: you might have or we might be able to be a part of that yeah that's that's I think that's well put
[00:11:06] [SPEAKER_02]: um you know we do see the the bar getting raised higher and higher when it comes to defining partner
[00:11:11] [SPEAKER_02]: programs where there has to be x amount of clients in production before people will even talk to you
[00:11:18] [SPEAKER_02]: so it's not necessarily an option in the beginning you grow into it but talk about
[00:11:23] [SPEAKER_02]: growing into it and you and I have talked a little bit about this previously we've observed
[00:11:29] [SPEAKER_02]: a lot of people are still using their 2015
[00:11:33] [SPEAKER_02]: sass playbook like you know what I mean yeah like like they haven't come into 2024 and and
[00:11:39] [SPEAKER_02]: what we're staring you know on at beyond um and we have new pressures now we have AI we have
[00:11:48] [SPEAKER_02]: all kinds of niche solutions for everything you can possibly imagine uh before we move on I need
[00:11:55] [SPEAKER_00]: to let you know about my friend Mark Pfeffer and his show people tech if you're looking for the latest
[00:12:02] [SPEAKER_00]: on product development marketing funding big deals happening in talent acquisition hr hcm that's
[00:12:11] [SPEAKER_00]: the show you need to listen to go to the work to find network search up people tech mark
[00:12:16] [SPEAKER_02]: Pfeffer you can find them anywhere what are you telling people people who who who aren't ready you
[00:12:26] [SPEAKER_02]: know they know what they're doing isn't working but they aren't necessarily ready to to adopt the
[00:12:32] [SPEAKER_01]: degree of change that they need to well there's a couple things going on one from a technology
[00:12:37] [SPEAKER_01]: perspective it's easier than ever to to build software and to build integrations and you've
[00:12:44] [SPEAKER_01]: got these integration platforms and they get easy to plug into the hris and the other stuff that's out
[00:12:49] [SPEAKER_01]: there so so that's why you're probably seeing the bigger platform saying listen it's we just can't
[00:12:55] [SPEAKER_01]: have everybody in here there's got to be some base level of minimum number of customers or something
[00:13:01] [SPEAKER_01]: but I also believe our industries have been over-innovated and there's categories and subcategories
[00:13:08] [SPEAKER_01]: and niches so that makes it really hard for the buyers to make any sense you also have seen sales
[00:13:15] [SPEAKER_01]: and marketing software permeate throughout the hr tech landscape so it's easier than ever to find email
[00:13:22] [SPEAKER_01]: addresses for prospective buyers you can set them up in these cadences where you hit them with
[00:13:27] [SPEAKER_01]: you know phone call phone call you know email email linkedin message um so you combine the over
[00:13:33] [SPEAKER_01]: innovation along with the technology tools from a sales and marketing perspective it's impossible
[00:13:38] [SPEAKER_01]: for buyers to make sense of everything and I experienced this so i founded my own my own software
[00:13:44] [SPEAKER_01]: company in 2022 it was called spotlight we were trying to be this um you're trying to be like a
[00:13:49] [SPEAKER_01]: check engine light for burnout we knew that companies couldn't get their employees at peak
[00:13:53] [SPEAKER_01]: performance at work if they weren't great outside of work so we're trying to connect
[00:13:57] [SPEAKER_01]: the dots between work and life um our timing was terrible and the venture capital market ended
[00:14:03] [SPEAKER_01]: abruptly while we were trying to do this um the venture capital market stopped investing
[00:14:09] [SPEAKER_01]: we ended up having to put our our company in the grave at the end of 23 but why that's
[00:14:13] [SPEAKER_01]: relevant to this podcast i was a founder ceo of a maximum seven person company the amount of
[00:14:20] [SPEAKER_01]: email and linkedin message that i was getting yes and i and we didn't have some
[00:14:26] [SPEAKER_01]: and we had a pre-seed round that we did but i would take some of these phone calls i'm like
[00:14:31] [SPEAKER_01]: why are you trying to like who am i why are you trying to sell to me yeah and they were they were
[00:14:35] [SPEAKER_01]: trying to sell me like 30 000 sales automation tools and right so i just think everybody who
[00:14:42] [SPEAKER_01]: is in any type of go-to-market role you have to put yourself in the shoes of the buyer and if
[00:14:46] [SPEAKER_01]: josh waity of a seven person company is being treated like an enterprise sales cycle like just
[00:14:52] [SPEAKER_01]: imagine what a vp of talent acquisition is going through just imagine what a director of talent
[00:14:57] [SPEAKER_01]: acquisition recruiting is going through they just can't keep up with them well and they if anything
[00:15:02] [SPEAKER_02]: i don't know how you feel about but i i'm at the receiving end of this stuff also and oh my gosh
[00:15:08] [SPEAKER_02]: makes me angry after a while i'm like you're you're taking my life energy you know between
[00:15:15] [SPEAKER_02]: voice mails linkedin messages emails i get endless emails i must get 30 a day about you
[00:15:22] [SPEAKER_02]: people who either want to give us funding not really you know um or want uh to generate
[00:15:29] [SPEAKER_02]: sales leads for us but they don't know anything about our business and then really care about
[00:15:33] [SPEAKER_02]: our business so having said that what how do you make personalization scalable that might be
[00:15:43] [SPEAKER_02]: an unfair question here josh but but yeah i mean isn't the personal touch what actually opens
[00:15:49] [SPEAKER_01]: doors and keeps them open yeah but it's it's going to be what i'm advising my customers right now is
[00:15:57] [SPEAKER_01]: think about the call it like for a company that's got let's pretend they built a like a
[00:16:02] [SPEAKER_01]: like a sdr bdr function right where they're they're doing all the outbound campaigns
[00:16:07] [SPEAKER_01]: and they're managing that qualifying leads for the sales people you know the response rates
[00:16:12] [SPEAKER_01]: have just fallen off a cliff like nobody's responding and so those functions aren't as
[00:16:16] [SPEAKER_01]: productive and what i've heard is like well i um you know i i i got this one big lead from
[00:16:24] [SPEAKER_01]: you know insert big company name here and my sdr found that so like even though that
[00:16:29] [SPEAKER_01]: closes that kind of pays for the old function but i i'm like think about all the calories that
[00:16:33] [SPEAKER_01]: you're spending on that and how could you repurpose those calories if you think about a calorie
[00:16:37] [SPEAKER_01]: spend and dollar spend so i what i believe right now is get out of email get out of the phone
[00:16:43] [SPEAKER_01]: calls get out of the linkedin dms and go create community and i'm talking about in person i'm not
[00:16:48] [SPEAKER_01]: talking about online community i'm talking about in person community get out in the cities in the field
[00:16:54] [SPEAKER_01]: put together events you know many events right could be ad hoc something as simple as a easy
[00:17:00] [SPEAKER_01]: happy hour to a to an intimate dinner to hey let's just get together um you know i know one
[00:17:07] [SPEAKER_01]: company that's that's picking a location in london and they're having each month they're
[00:17:12] [SPEAKER_01]: doing a meetup and they're having like 25 practitioners for their particular category just
[00:17:16] [SPEAKER_01]: show up and they're just saying hey we're just providing the community we're not really governing
[00:17:21] [SPEAKER_01]: the agenda and i that provides value to buyers if you can put buyers with their peers in any
[00:17:27] [SPEAKER_01]: fashion they're going to become loyal to you so when the time is right for you to talk to them
[00:17:31] [SPEAKER_01]: about what you're doing you've earned the right to do that and then you're going to get their
[00:17:35] [SPEAKER_01]: attention versus just hitting gene with seven straight emails you know you're going to get
[00:17:39] [SPEAKER_01]: turned off and unsubscribe so i think the time is now for for real community and just think about
[00:17:45] [SPEAKER_01]: how much we've gotten comfortable sitting behind these zoom screens you know it's either than ever
[00:17:49] [SPEAKER_01]: to have a sales meeting now like with a prospect because they'll get on really quick versus having
[00:17:54] [SPEAKER_01]: to fly in but what's really happening from those and then how much real decision making
[00:17:58] [SPEAKER_01]: is happening versus now get on the plane get in the car get out to a city you know
[00:18:04] [SPEAKER_01]: and go create some memorable community and i think that's honestly i think that's the future of
[00:18:11] [SPEAKER_01]: of go to market i do too and it's old school it's like going back it's going back to 30 years ago
[00:18:17] [SPEAKER_02]: it is old school but we have tools that support making it happen um i i think one of the most
[00:18:24] [SPEAKER_02]: successful expressions uh that we've seen in our client portfolio of what you've just talked about
[00:18:30] [SPEAKER_02]: is literally it was a company in new york city that used to get software engineers together
[00:18:36] [SPEAKER_02]: for pizza and beer no agenda i mean sometimes there'd be like 300 people in the room just talking
[00:18:44] [SPEAKER_02]: to each other and uh but boy oh boy people were looking for that invite you know they'd come back
[00:18:49] [SPEAKER_02]: to us and they'd say hey i love that last month are they doing it again you know and all of a
[00:18:55] [SPEAKER_02]: sudden you start to build advocacy and you build community um and that's you're right that's where
[00:19:00] [SPEAKER_02]: the magic happens so josh tell me what you're up to these days and also how do people get in touch
[00:19:06] [SPEAKER_02]: with you how do they find you where do they find you yeah so you know when we when we ended spotlight
[00:19:11] [SPEAKER_01]: at the end of last year actually at hr tech last year um i was just kind of walking the floor
[00:19:17] [SPEAKER_01]: and what's up with spotlight but we were trying to we were trying to get it acquired and we
[00:19:21] [SPEAKER_01]: we couldn't make that happen unfortunately but the dealer asked me like what are you doing next
[00:19:25] [SPEAKER_01]: right and i said honestly i don't know i'm not starting another software company right now i can
[00:19:29] [SPEAKER_01]: i can tell you that i just was that took a lot out of me but i was getting calls from founders
[00:19:34] [SPEAKER_01]: saying hey i've got this project that i don't really trust anybody in my company to work on
[00:19:39] [SPEAKER_01]: can you help me with this and so it's it's turned into i now have a single person consulting firm
[00:19:47] [SPEAKER_01]: and i think it's because of a couple things one you know i understand talent in hr technology
[00:19:53] [SPEAKER_01]: i've been in the space for 20 years um i get startups like i've worked as i mentioned i've
[00:19:58] [SPEAKER_01]: i've been a lot of them you know the grow or die mentality right like i understand that
[00:20:04] [SPEAKER_01]: i also get founders i've worked for six founders and now i've been one but i also get investors
[00:20:10] [SPEAKER_01]: like i've been through multiple rounds of funding multiple vcs who worked with
[00:20:15] [SPEAKER_01]: you know they tell you to scale it's never fast enough and then all of a sudden it's like but
[00:20:19] [SPEAKER_01]: we've got to be ready to exit right so i kind of understand all those unique pressures and
[00:20:23] [SPEAKER_01]: so that's kind of how i'm formed my consulting firm gene like i can help with go to market
[00:20:28] [SPEAKER_01]: it's mainly around strategic partnerships how those can be that growth level for you but it also
[00:20:33] [SPEAKER_01]: can be your hedge towards an exit strategy down the road like the best partnerships
[00:20:36] [SPEAKER_01]: end up turning into an m&a opportunity and so that's really where i'm hanging my hat
[00:20:41] [SPEAKER_01]: my customers that i work with tend to be ceo founders sub five million dollars in arr so
[00:20:47] [SPEAKER_01]: and i'm having a blast doing that so i'm i'm i will be at hr tech this year um i'm excited to
[00:20:53] [SPEAKER_01]: see some of my customers there but also meet some more people um and yeah i'm just i'm
[00:20:58] [SPEAKER_01]: i'm still bullish on the space i don't think ai i think it's going to change things but i
[00:21:06] [SPEAKER_01]: mean i think it's going to make everybody a lot more productive in what they're doing we're just
[00:21:09] [SPEAKER_01]: going to have to rethink the way we do work but that wouldn't be the first time that we've
[00:21:13] [SPEAKER_02]: all had to do that right exactly no that's that's well put um can people find you on
[00:21:20] [SPEAKER_02]: linkedin uh do you want to get an email address we always like to make sure that we
[00:21:25] [SPEAKER_01]: make that connection for for our listeners thank you so the company is called avan tura growth
[00:21:33] [SPEAKER_01]: labs um you'll find me on linkedin just with josh wady and you can get linked up there i
[00:21:38] [SPEAKER_01]: jean and i were joking earlier before the show i'm literally building my website right now
[00:21:43] [SPEAKER_01]: so that'll be coming soon but yeah i'd say just hit me on linkedin um and i'm very responsive
[00:21:49] [SPEAKER_01]: so follow me just send me a dm we'd love to chat um and i i do all kinds of calls with people
[00:21:56] [SPEAKER_01]: like i don't charge anybody for the first three calls and we just talk about your business
[00:22:00] [SPEAKER_01]: and what you're trying to solve for so um yeah linkedin's probably the best way and um yeah that's
[00:22:05] [SPEAKER_02]: way to get hold me and that's a generous offer boy oh boy well thank you so much for being our
[00:22:11] [SPEAKER_02]: guest today josh this is up next at work uh this episode will be dropping before the hr tech
[00:22:18] [SPEAKER_02]: conference so if you are interested in meeting with josh at the show that's an option so be sure
[00:22:23] [SPEAKER_02]: to connect with him on linkedin thank you and stay tuned for the next episode of up next at work