Old-school go-to-market tactics simply don’t work anymore, says our guest, Josh Schwede of Aventura Growth Labs. In this episode of Up Next @ Work, he talks about why bombarding prospects with unwanted emails, day in and day out, won’t result in a sales order. Given the extreme pressures on CEOs and founders, he recommends abandoning the harsh “grow or die” mentality and redirecting sales and marketing energy towards building loyal followings. This community-building GTM approach generates better engagement and brand awareness. Jeanne and Josh discuss:
- What's changed with GTM expectations and experiences.
- The problem with over-innovation within the HR Technology space.
- What companies need to know now.
Learn more by listening to our conversation with Josh. Thanks for sharing Up Next @ Work with your community.
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