Employee Experience Meets Employee Listening Meet Qualtrics Discover

Summary

In this episode, we look at the latest trends in experience management with a focus on Qualtrics' new solution, "Discover." Benjamin Granger, Chief Workplace Psychologist, shares insights on Qualtrics' pivotal role and the significance of employee listening. We talk with him to understand the Use Case behind Discover, who should consider purchasing the solution and what is the business case they should be making to their C-Suite.

Discover's approach combines surveys and social listening, revolutionizing how organizations comprehend employee experiences.

Takeaways:

• Qualtrics' evolution into an experience management company is exemplified by Discover, a pivotal product in their toolkit.
• Discover's integration of surveys and social listening offers a holistic view of employee experiences.
• Open-ended text analysis yields valuable insights into sentiment and intention, enhancing understanding of employee experiences.
• Prioritizing transparency and consent is essential in employee listening initiatives, with clear communication of the benefits to employees.
• Combining shorter pulse surveys with diverse listening methods can mitigate survey exhaustion, while providing value to respondents combat survey fatigue.

Chapters:

00:00 Introduction to Qualtrics and Discover

03:02 Evolution of Qualtrics and Experience Management

05:01 Overview of Discover and its Acquisition

06:24 Difference between Surveys and Social Listening

07:48 Combining Surveys and Social Listening for Employee Experience

09:43 Dealing with Conflicting Data

13:04 Understanding the Value of Open-Ended Text

15:10 Transparency and Consent in Employee Listening

21:12 Employee Comfort with Open-Ended Comment Analysis

22:15 Differentiating Monitoring and Listening

23:05 Survey Exhaustion, Pulse Surveys, and Anonymous Surveys

23:20 Survey Fatigue and Value

24:18 Open Dialogue and Employee-Driven Listening

25:14 Connecting the Dots for Employees

26:20 Data Dashboards and Actionable Insights

27:14 Segmentation and Targeted Actions

28:24 Prescriptive Analytics and AI Recommendations

29:18 Tying Data Dashboards to Action

30:12 Listening to Candidates and the Hiring Process

31:17 Listening to Alumni and Continuous Improvement

32:12 The Impact of Employee Listening on Hiring

33:07 The Range of Listening Tools

34:14 The Context of Survey Responses

35:17 Turning Data into Actionable Insights

36:18 Different Listening Channels

37:16 Listening to Work Channels and External Sources

38:26 The Impact of Mood on Survey Responses

39:27 Relational Listening and Transactional Listening

41:26 Finding Meaning and Value in Work

44:43 Work as a Currency Exchange

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