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Payrollin'
Payroll/HR Industry Insights
The nationals are coming for your clients. Consolidation is crushing margins. And if you're not keeping up with the latest in the payroll and HR industry, you're going to get left behind.
Welcome to Payrollin'. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry.
Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you.
Every week, you'll get:
→ Industry intel on the billion-dollar deals reshaping payroll
→ Proven tactics to scale past the 7-figure barrier
→ Real talk on margins, pricing, and profitability
→ Strategies to compete without killing your bottom line
→ Guests who've sold, scaled, or disrupted the status quo
Whether you're fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward.
Because if you're not specializing in a niche or adding serious value beyond commoditized payroll, you're racing to the bottom.
Subscribe to Payrollin' and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what's happening in the industry — and what it means for your business.
The PEO Industry Lost 40% of Its Players. What's Next?
📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/Matt recently joined Pete A. Tiliakos and Julie Fernandez on the HR & Payroll 2.0 Podcast for a thoughtful conversation on the future of HR, payroll, and PEO services.In this episode, they ...
The Advice That's Killing Your Business (Focus vs. Everything)
📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ "Focus on one thing" is the most repeated business advice on the internet right now. It's also the wrong first step for most entrepreneurs. Matt Vaadi and Chris Clark make the case that un...
What is Vibe Coding? How to Generate Leads In One Hour for Your Business (with Chris Clark)
📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ In this episode, Chris walks through how he builds custom AI-powered sales systems without hiring developers or waiting months for software builds. Using tools like Claude and Lovable, he ...
How Paragon Won Big in Cannabis Payroll (Lessons from a Niche Market)
📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ Learn how Paragon revolutionized cannabis payroll with a brand-first strategy and overcame key industry challenges. In this episode, Clarke Lyons, VP of Brand Marketing at Paragon Payroll,...
Vensure Made 100 Acquisitions (Here’s Why It Actually Worked)
📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/#subscribe Learn the explosive growth secrets behind Vensure’s 100 acquisitions and $30B in revenue in just 5 years. In this episode, Matt dives into how Vensure scaled their business to $3...
Brittany Hodak's Secrets to Building Superfans (Walmart, Disney, Amazon)
📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ Find out how brands like Walmart and Disney create customer loyalty that lasts a lifetime! In this episode of Payrollin', Matt is joined by Brittany Hodak, bestselling author, keynote spea...
Random Acts of Sales Are Killing Your Pipeline (Fix It in 8 Touches)
No more sales burnout! Learn how to set up a repeatable system that keeps your pipeline full and your business growing. In this episode of Payrollin’, Matt Vaadi shares the exact 8-touch sales campaign template he’s used to generate consistent payroll and PEO clients for 20 years. Whether your pipel...
Alan Stein Jr. Shares the Key to Leading Through Life and Career Transitions
In this episode of Payrollin', Matt Vaadi sits down with Alan Stein Jr., a renowned keynote speaker and former performance coach for NBA legends like Kobe Bryant, Kevin Durant, and Steph Curry. Topics Covered: The "Next Play" mindset and how it applies to business and leadership Leadership strategie...
How Do I Build a High-Performing Sales Team for My Payroll Company? Scott Goldberg Explains
📬 Stay informed with Payrollin’! Sign up for our newsletter and receive weekly payroll tips and strategies directly in your inbox: https://www.guhroo.co/payrollin-subscription/ In this episode of the Payrollin’ Podcast, Matt Vaadi sits down with Scott Goldberg, Chief Sales Officer at Dominion Payro...
How Do Payroll Firms Make the Inc. 5000 List? Chris Caputo Reveals How Zuma Did It 4 Years in a Row
What is needed for a payroll company to make the Inc. 5000 list and do it four years in a row? In this episode, Matt Vaadi sits down with Chris Caputo, CEO of Zuma Payroll, to uncover the strategies that helped his company earn a spot on the Inc. 5000 list four years running. From carving out a nich...