Summary:
Scott Greenberg is a business keynote speaker, a business coach, and the author of Stop the Shift Show and The Wealthy Franchisee.
In this episode, Scott talks about the difference between salaried workers’ and hourly workers’ roles, needs, and expectations; what managers can do to genuinely motivate their employees; and why so many managers get company culture wrong.
Chapters:
- Welcome, Scott!
- Today’s Topic: What Managers Get Wrong About the Hourly Workforce
[4:16 - 12:15] What is the difference between hourly workers and salaried workers?
- Why many hourly workers are not receiving the management and leadership they need
- Why so many workers have leaned more on gig work in recent years
[12:16 - 19:52] What managers get wrong about hourly workers vs salaried workers
- Why it’s important to distinguish hourly workers from salaried workers
- How to tap into what actually motivates employees
[19:53 - 28:34] What can managers do to better work with hourly workers?
- Why so many managers misunderstand company culture
- Why mission statements are critical for workers and how to properly write one
- Thanks for listening!
Quotes:
“[Hourly workers have] really, really hard jobs and they need great management—they need great leadership. Most [hourly workers] are not getting it.”
“One universal soft need [of employees] is wanting to feel part of something, and that’s where culture comes into play. In my experience, most business owners, most managers, [and] most leaders don’t know what culture is.”
Resources:
Books by Scott Greenberg
Contact:
Scott's LinkedIn
David's LinkedIn
Dwight's LinkedIn
Podcast Manger: Karissa Harris
Email us!
Production by Affogato Media
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[00:00:02] Here's an experiment for you. Take passionate experts in human resource technology
[00:00:07] Invite cross-industry experts from inside and outside HR. Mix in what's happening in people analytics today
[00:00:15] Give them the technology to connect, hit record, pour their discussions into a beaker
[00:00:21] mix thoroughly and
[00:00:23] Voila! You get the HR Data Labs podcast where we explore the impact of data and analytics to your business
[00:00:31] We may get passionate and even irreverent
[00:00:33] But count on each episode challenging and enhancing your understanding of the way people data can be used to solve real-world problems
[00:00:41] Now here's your host David Turetsky
[00:00:46] Hello and welcome to the HR Data Labs podcast. I'm your host David Turetsky alongside my friend, partner, trusted co-host
[00:00:53] Dwight Brown from Sauer.com. Dwight Brown, how are you? I'm good, David. How you doing? I'm okay. I'm okay
[00:01:00] But today we have with us a very exciting speaker and
[00:01:04] We're gonna find out more about him now. Scott Greenberg. Hello, Scott. How are you? I'm good. Glad to be here
[00:01:10] We're glad to have you because one of the topics that well
[00:01:13] We're gonna talk about a topic that's very near and dear to all of our lives. But first
[00:01:17] Scott tell us a little bit about you and what you do
[00:01:20] So I'm a speaker and writer and I help managers and leaders grow their organizations and become better leaders
[00:01:28] So it's a lot of keynote speaking and of course with that traveling I write a lot of articles
[00:01:32] I've written a couple books
[00:01:33] But I'm all about helping other people lead more effectively and grow their businesses
[00:01:38] What we do for all of our guests Scott is we ask them
[00:01:41] What's one fun thing that no one knows about you? One fun thing that no one knows about me
[00:01:46] I not a lot of people know this but I met my wife at a club called the Viper room
[00:01:51] At a private party for the band the Sex Pistols
[00:01:55] Wow, let's unpack that a little bit first of all Sex Pistols outstanding love it right?
[00:02:01] Hopefully many people on listening to the podcast know who the Sex Pistols are and they might think it's had something to do with porn
[00:02:07] It actually doesn't
[00:02:08] Outstanding rock and roll band. Yeah Seminole band from the punk rock era and they did a reunion tour and they came here to LA
[00:02:15] And I had a friend who worked at that club and my wife had a friend who was a photographer
[00:02:19] Shooting it for a magazine and we were both there
[00:02:22] Wow, well I would have loved to have seen that they're just an amazing band
[00:02:28] They actually define you know a certain genre of rock for a period of time
[00:02:32] Well, what was the period of time in like the late 70s? Yeah. Yeah, I remember that time I think
[00:02:45] But the Viper room also sounds
[00:02:47] Vastly interesting. I might have to check that out sometime
[00:02:50] Yeah, I mean it has its notoriety because that is where River Phoenix passed away
[00:02:54] It's kind of become this, you know sort of trendy place
[00:02:57] But you know back then it was still kind of edgy and a lot of cool bands
[00:03:00] You know would come there and play and so they have this private party for them after you know
[00:03:04] Concert at a bigger venue and I got invited it was it was pretty cool. It's funny
[00:03:08] I was like sitting at this booth talking to my wife
[00:03:10] The next booth over is the drummer of the Sex Pistols and I'm thinking what do I keep talking to this girl?
[00:03:15] Or I don't go try to meet a band member. I think I made the right choice made the right choice
[00:03:19] I'll never know it that alternate universe. I could be hanging out with the Sex Pistols today. So it's you know
[00:03:25] I'm not sure if the longevity of that relationship with the Sex Pistols drummer would have been no as long
[00:03:32] But they didn't even last that long together as a band. So you're probably right
[00:03:38] So we're gonna have a fun time today talking Scott because one of the things that we're gonna be talking about is
[00:03:44] The hourly workforce and if you've listened to this podcast at all people, you know
[00:03:50] We love talking about the dynamics of different pieces of the segments of our workforce
[00:03:55] And so we're going to talk about how
[00:03:58] Hourly workers differ from those who are salaried and how management can focus and adapt
[00:04:04] To be able to recruit retain and motivate them at a much higher level
[00:04:08] So the first question Scott what is the difference between hourly workers and salaried workers?
[00:04:22] Nothing short, but a whole world of differences
[00:04:26] And it's something that so many employers take for granted and also a lot of leadership experts as you know
[00:04:32] There's a billion books out there a billion gurus and experts who talk about leadership and management
[00:04:37] But there isn't much distinction in what they say or what they write between
[00:04:41] You know engineers and cashiers right, you know between people who are making good money who graduate a college who are self-motivated
[00:04:48] And people who might be younger who might be struggling and hourly workers tend to have you know less of an education
[00:04:54] They have fewer skills
[00:04:56] They're not have they don't have guaranteed hours and therefore predictable income like those on salary
[00:05:01] Their hours might be reduced or their hours might be changed
[00:05:04] Well, these are people who might also be going to other jobs going to class volleyball practice revolving around their family members life
[00:05:11] So they're constantly juggling the relationships with employers tend to be more transactional than relational
[00:05:17] Those jobs typically must be done on site. They're not done remotely often on their feet
[00:05:22] It's more repetitive and less creative a lot of the time and they're not necessarily on a path for where there's growth for a lot
[00:05:29] Of people it's just this is what you're doing and maybe becoming a shift lead or assistant manager
[00:05:34] But there really isn't anything long term that's there and so that's also sorts of frustration
[00:05:40] So those are just a few of the many ways in which they differ but because their circumstances are different
[00:05:45] Because the relationships with management are different they have to be trained and managed and motivated differently than those on salary
[00:05:52] So, you know, that's the focus of a lot of the work that I do is how do you get through this group and?
[00:05:57] Bring out their best and it's possible
[00:06:00] I did it myself in my own businesses and I interviewed those who are getting it right now
[00:06:04] And that's that's the focus of what I do
[00:06:06] And and when we talk about the scale when I worked for a prior employer
[00:06:11] We had a lot of data on this we're talking like three-quarters
[00:06:15] 67% to like three-quarters of the workforce that is hourly that's paid on an hourly basis
[00:06:21] So it's not small at all. I mean we're talking about a really large segment of our population
[00:06:27] Yeah, it's funny. I hear different statistics, but all of them are above 50%
[00:06:31] Yeah, so most people who are working in America are working hourly now
[00:06:36] That might also include skilled hourly workers like you know nurses and lab technicians, right?
[00:06:40] Which is a little bit different than I think of who most of us are thinking but most people it is its retail work
[00:06:47] It's restaurant work. It's factory work. It's hospitality
[00:06:51] and these are really really hard jobs and
[00:06:54] And they need great management. They need great leadership
[00:06:57] Most people in these sectors are not getting it
[00:06:59] So if you think about this work also take us through
[00:07:03] the kind of the recruiting process because
[00:07:06] When we when we think about these people we think about unskilled workers
[00:07:10] They can just literally walk up to a job or walk up to a company and go
[00:07:14] Hey
[00:07:14] I want to work for you and then fill out a problem fill out a form and kind of start almost right away
[00:07:19] As you said, it's very transactional isn't it?
[00:07:22] It's kind of like if I lose a job today, I can try and probably find one although it's getting more difficult
[00:07:28] Tomorrow so does transactional work at both on the nature of the job that they're doing as well as the acquisition of the job
[00:07:35] Yeah, there certainly are those kinds of differences and the perception
[00:07:38] You know as you just said as it might be well
[00:07:40] They can just leave one job and go to another because they don't necessarily have to come in with a lot of skills
[00:07:44] Depending on the economy that may or may not be the case in the latter end of the pandemic if you had you know
[00:07:50] If you had a heartbeat
[00:07:51] There's lots of places where you could have worked sure not quite the same thing today
[00:07:55] So it's dependent a little bit on you know on the economy
[00:07:58] But it doesn't mean you're sort of starting over right or it's a lateral move
[00:08:04] And so that is much tougher. We've also seen major shifts in the type of work, so
[00:08:10] we've seen increases in pay and and actually a lack of supply in
[00:08:15] unskilled labor because skilled labor are actually taking the opportunity to go to unskilled roles because
[00:08:22] The pay is is getting close if not equal to where they are
[00:08:27] So one of the examples I typically give is
[00:08:30] nurses going into unskilled labor because they don't have to deal with the stress of people dying or
[00:08:35] Cleaning up bedpans or things like that
[00:08:38] Have you seen any of that kind of dynamic while you've been looking at this? Yeah, you know depending on
[00:08:44] When you're looking if it's constantly shifting situation
[00:08:48] So yeah, you're right that first of all there is after in the tail of the pandemic
[00:08:52] There's this huge demand for for hourly workers and for employees at the same time though
[00:08:57] though you're right a lot of people who are maybe have more education more skills or less like
[00:09:01] They're feeling a stress and so they want to come to you know to this work environment
[00:09:06] So there's that but there's also
[00:09:09] More opportunities for hourly workers, you know when I was young there wasn't door-dash. There wasn't this gig economy
[00:09:16] There wasn't uber so
[00:09:18] Especially the tail end of the pandemic, you know people said where the workers going? Well
[00:09:22] There's a lot more people in the dock fishing in the same lake, right?
[00:09:26] Right. And so when you know with that much more competition that the bait they used was will offer signing bonuses and higher salaries
[00:09:34] But people do have more options today. So there's constantly shifting dynamics, but I will say that we look at minimum wage
[00:09:41] Minimum wage the buying power of it has not kept up with inflation
[00:09:46] So even though employers especially these days are paying more in terms of dollar amounts in terms of spending amount workers
[00:09:53] Are getting the least that they've ever had at the minimum wage level
[00:09:57] continues to just not keeping pace at the same rate and
[00:10:03] We're seeing prices go up
[00:10:05] At a much higher rate than then what wages are with things
[00:10:10] Well, it's difficult like I you know
[00:10:12] I yes, I share that statistic that the buying power of minimum wage is less than it's ever been
[00:10:16] But I also look at so many of these employers of small businesses and restaurants who don't really have high margins, right?
[00:10:23] Right. They can only afford to pay so much. I mean I had two retail stores
[00:10:27] I was an owner of two edible arrangements franchises with employees and I wanted to treat them well
[00:10:32] And I actually kind of supported having minimum wage that would go up, you know incrementally but here in Los Angeles
[00:10:37] It's about to go up dramatically and at corporate office because they control our pricing
[00:10:41] Are we gonna raise prices and they said no and so for me was just a matter of math
[00:10:45] That I didn't see how the business model could sustain itself to have meaningful profit
[00:10:49] Which is why I ended up getting out of the business
[00:10:52] So it's it's a difficult thing that balance of being able to pay people what they're worth to pay them fairly
[00:10:57] But at the same time being able to have a business that can sustain itself with the margins that it has
[00:11:02] Right and people have made that decision to gig to try and supplement their income whether it's overing whether it's door-dash
[00:11:09] whatever it is and
[00:11:12] Either I I don't know sir necessarily want to call it successfully
[00:11:16] But they've tried to supplement their income to be able to overcome some of these short-term
[00:11:21] issues because I think you mentioned it before many of them they're living paycheck to paycheck or
[00:11:27] They're living based on the number of hours. They're getting at work
[00:11:31] The predictability and income means that they've got to do what they can to keep you know
[00:11:35] The mortgage or the rent or whatever it is and food on the table
[00:11:39] You're right
[00:11:40] And a lot of people can't predict what their income is going to be or even what their hours are going to be which
[00:11:45] Is why it's tempting to want to go to you know
[00:11:48] A gig type job where you can decide what your hours are are going to be so it's it's tough right now
[00:11:53] And again when the pandemic started everyone fired their employees employees. So wow there really isn't that much loyalty here
[00:11:59] Again, not that employers had a choice right but people are having to look out for themselves
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[00:12:09] This podcast is made possible by salary comm now back to the show
[00:12:16] So let's go to question two because I think one of the things that we raise in question two might help us with an
[00:12:22] Understanding about this at a company
[00:12:24] Where are managers and organizations actually getting it wrong when it comes to hourly workers and teams and
[00:12:30] What are the problems that have plagued these environments? Oh, there's a few things there first of all I think most
[00:12:38] Work environments are not making the distinction between hourly workers and salary workers
[00:12:43] And these the same work environments who absolutely make the distinction between the customers they want and the customers
[00:12:49] They don't want right they do a lot of market research when it comes to consumers
[00:12:52] And then they tailor their approaches or products and services and marketing accordingly
[00:12:57] But they don't do the same thing for employees even though they're marketing to them to recruit them
[00:13:02] And even though they want to influence their behavior
[00:13:04] They're not appreciating the differences and so that's one thing
[00:13:08] But the second thing is that most people in management positions aren't getting the training they need to manage them
[00:13:15] I mean forget the distinction between hourly and salary workers the average person who is promoted to any kind of boss
[00:13:21] You know a system manager manager leadership position the average person in that position goes ten years
[00:13:27] Before they get any formal leadership training right it might be trained in the systems right how to run payroll
[00:13:33] Right that kind of thing how to schedule but as far as how to influence people
[00:13:38] How to you know resolve conflict how to build culture most people you know go years and years before ever really getting anything
[00:13:45] On that and again it's because it's even harder for hourly workers
[00:13:49] They're just not equipped and so many people in this environment they become
[00:13:53] Supervisors bosses shift leads because they were a worker themselves they showed competence and they showed responsibility
[00:13:59] So they get promoted
[00:14:01] Because they can be trusted but leadership management is a completely different skill set right so you're just taking you know
[00:14:08] Your best worker among your hourly workers. You're saying you're in charge without teaching them how to be in charge
[00:14:14] So the only way they know how to be in charge is how they were led by their bosses
[00:14:18] And so there's this they sort of pass on this mediocrity or incompetence of leadership
[00:14:24] from generation to generation
[00:14:26] That's I mean if that embodies what the Peter principle is which is you rise to your level of dysfunction and
[00:14:31] Without that level of training yeah, of course you're gonna do it because as you said you kind of fall back on what you learned
[00:14:37] It's kind of like you know when I grew up my dad used to whip out his belt every time he wanted to
[00:14:44] Encourage different behaviors. I can't do that
[00:14:48] But you know what do we what do they do otherwise and the Peter principle has actually
[00:14:53] shifted to a good extent because the workers that are coming in like we talked about the workers that are coming in
[00:14:59] have a whole different set of motivations and what it takes to manage them and
[00:15:04] So not only did the leaders not get the training for it
[00:15:08] but the workforce is shifting and how you lead that workforce is shifting and
[00:15:13] It's gonna take us a while to really catch up from a leadership training perspective on how do you how do you manage that?
[00:15:20] Well, it's it's such a good point Dwight. Here's the thing. I think the leadership tactics remain the same
[00:15:25] But it's understanding the drivers and the motivations of the people that you're leading
[00:15:29] Like if I want to motivate you all I have to do is really figure out what are your values not my values
[00:15:36] Not what I think you should value
[00:15:38] But what is that you actually value what's important to you and then find a way to tap into that
[00:15:43] That's like a universal principle, right?
[00:15:46] but the
[00:15:47] Values themselves are different. They're different from generation to generation
[00:15:52] Especially now the differences seem to be more dramatic, but also from person to person
[00:15:58] Right, but most managers are too busy being busy to consider that so everyone thinks well what motivates these people more than anything is just money
[00:16:05] So I'm just gonna throw more money at them
[00:16:07] But when you actually look at the data
[00:16:09] That's not what the main especially if you look at your generation Z who is increasingly becoming part of the workplace what they really value
[00:16:15] First of all is life balance right us older people take pride in how much abuse we're willing to take I
[00:16:22] Did an email at 10 o'clock last night?
[00:16:25] Yeah, it's like this badge of courage right and so they look at us with our hair falling out and our heart attacks and are
[00:16:31] Complaining about work and they're like no. Thanks. Peace out. I don't want that they so
[00:16:36] My parents always said hey Scott all we care about is you being happy
[00:16:39] I know they didn't mean it but they said it right
[00:16:42] Well, I pass on my kids my kids believe it like they're actually pursuing happiness as opposed to well
[00:16:48] So, you know, is that such a bad thing? They want life balance and so, you know, there's that there
[00:16:54] But here's something that's interesting about generation Z is they're very entrepreneurial
[00:16:58] The idea of working for themselves and having their own business is a big thing
[00:17:01] so what I tell a lot of business leaders who are hiring them is
[00:17:06] Knowing if that's true treat the job like it's a paid internship
[00:17:10] Hmm sure showing how to do the work but connect that the broader principles about leadership about running businesses
[00:17:15] They don't just feel up there being trained by that
[00:17:17] They're learning learning things that can apply to other businesses like you would in an internship
[00:17:22] That's gonna change the relationship with the work. So again, it means me understanding what is that you care about right?
[00:17:28] And then trying to wrap the experience around that value system
[00:17:33] Scott you're talking about like a rotational program like where you bring them in you show them different pieces of business you train them on
[00:17:40] You know different ways of looking at the business from different angles
[00:17:43] That motivates them right? Yeah. Well, what's the alternative David? It's like, okay
[00:17:48] So here's how to work the machine one two, three four five go to work get to do it
[00:17:52] Right right right without any purpose without any meaning without giving them any reason to care
[00:17:57] You're just saying well, I'm pay use therefore. I own you one hour at a time
[00:18:00] So here's what I expect you to do without any recognition of your humanity of your fears of your desires your your anything
[00:18:07] I'm not talking about coddling them or enabling them
[00:18:10] I'm talking about influencing them and ultimately we are unlike that machine. We are emotional and psychological in nature
[00:18:17] So what I talk about like my new book is yeah, we have to meet their hard needs which is mostly money
[00:18:22] But they also have soft needs emotional and psychological needs just like our customers do right?
[00:18:27] We market to that we tap into that
[00:18:29] That's precisely the same thing that we need to do to engage and motivate our employees identify and meet their soft needs
[00:18:36] We do that we become employers of choice because the other folks down the street are probably not doing it
[00:18:41] That's true
[00:18:42] But don't you think that that actually happened to even older generations during the pandemic didn't we become different?
[00:18:48] I mean not just valuing our leisure time
[00:18:50] But also just basically stepping back and going gosh do I really want to be doing this for the next 10 15 years?
[00:18:56] Yeah
[00:18:56] I think a lot of people did which is why we saw a big exit from the workforce from a number of people
[00:19:01] Right like we had a chance to reflect, you know, and younger people are still in the workforce
[00:19:06] They had a chance to search their souls and they had a chance to search the Internet
[00:19:11] Right other opportunities that align with feeding their souls, which is why the whole thing is shifted
[00:19:17] Which is why employers need to be that much more deliberate about being employers of choice
[00:19:23] Because employees have choice more choice than ever
[00:19:27] Hey, are you listening to this and thinking to yourself man? I wish I could talk to David about this
[00:19:32] Well, you're in luck
[00:19:33] We have a special offer for listeners of the HR data labs
[00:19:36] Podcast a free half-hour call with me about any of the topics we cover on the podcast or whatever is on your mind
[00:19:44] Go to salary comm forward slash
[00:19:47] HRDL consulting to schedule your free 30-minute call today
[00:19:52] So let's hit the third question because I think this is where the rubber will meet the road for many of us who listen
[00:19:59] To the podcast and who comment which is so what can we do?
[00:20:03] What can managers do to help manage this segment of the population segment of the workforce better, you know
[00:20:10] Are there practical examples like I know you mentioned being able to give them opera to give certain
[00:20:16] Generations the opportunity to kind of rotate or to see this as an internship
[00:20:21] What other kind of examples would you bring to to kind of help this?
[00:20:25] All right, so I'm very big in this notion of identifying and tapping into their soft needs
[00:20:31] Right and we could have a whole discussion just on that, but I think you get the idea
[00:20:35] but one universal soft need is
[00:20:39] wanting to feel part of something and that's where culture comes into play and
[00:20:44] In my experience most business owners most managers most leaders don't know what culture is
[00:20:51] They think in a good culture
[00:20:53] Employers are nice to employees
[00:20:55] So they buying pizza or gift cards or that other t-shirts, right right they just give them stuff and
[00:21:03] So that thing they're just gonna buy their way to loyalty by their way to teamwork. That is not what culture is
[00:21:09] That's kindness and kindness is great
[00:21:11] We appreciate kindness, but there's never been anybody who hates their job hates their employer doesn't connect with her team
[00:21:17] They get a slice of pizza and be like, oh, this is great. I'm gonna stay like no one's ever stayed
[00:21:22] Because of a ploy appreciation day or because of that stuff that we give them that's not what culture is culture is the
[00:21:29] Social norms this social dynamic that exists between two or more people
[00:21:36] Right for better or for worse. That's what a culture is and so countries have culture and religions have culture
[00:21:42] Prisons have culture families have culture any teams have culture some good some bad some healthy some toxic
[00:21:50] The best workplaces have culture by design
[00:21:54] Most workplaces its culture by default
[00:21:57] It becomes what it becomes and too often what it becomes isn't healthy
[00:22:01] So what I encourage our organizations to do is to decide what kind of culture do you want?
[00:22:06] What does it look like? What does it feel like and what are the social norms?
[00:22:10] Right to really figure out what those things are. And so the way we do that is first way identify
[00:22:16] Common goal for everyone typically this is called a mission but most mission statements are ridiculous
[00:22:22] It's a total disconnect from what the work is, you know, our mission is to change the world. The once it's ephemeral
[00:22:27] Yeah, right there the work that the employees doing is they're serving frozen custard
[00:22:32] So when you say hey when you come to work here to change the world and they're like it's ridiculous
[00:22:36] So they're rolling. They're like, how am I doing it?
[00:22:39] Right giving custard. Yes. Yeah. Look if you're working for the Bill Melinda Gates Foundation, okay
[00:22:44] That's a different story. Yeah, you are safe right, right? But if you're working for the ACME frozen yogurt company
[00:22:49] You know at the store level that there's gonna disconnect. So what I say is bring culture down to the floor
[00:22:55] So instead here's the thing a mission whether it's a mission statement or not
[00:22:59] And by the way, most mission statements are customer facing its marketing jargon
[00:23:03] We should treat a mission like the customer is never gonna see it because it really should exist for people inside the organization
[00:23:09] So to use language where it's there's an aspirational element, but it's down to earth
[00:23:13] So for that frozen yogurt place and say we exist to create moments of joy for people
[00:23:17] Exactly. So then you then you can hold the employee a cannibal. Hey that last transaction of that guest
[00:23:22] What did you do to make it more joyful for them? Right? That's more down to earth
[00:23:26] So we should do that with our mission, but also their values values all the stuff that we sort of care about that's important
[00:23:34] But again people say, you know teamwork and integrity
[00:23:36] It's like your employees even know what integrity actually means
[00:23:40] Like and what it looks like on the floor
[00:23:42] So what I tell people is for every value come up with a list of do's and don'ts
[00:23:47] Actual behaviors that they can wrap their brain around like right
[00:23:49] so if your values integrity, you might say we always tell the truth or
[00:23:54] You know, we only speak kindly of each other. We follow through in our commitments
[00:23:57] Well, this is tangible and we can hold each other accountable and praise people and they do these things if they do those
[00:24:03] Things well then they're showing integrity
[00:24:05] So again, it's about bringing it down to the floor then having lots of rituals
[00:24:09] We're constantly talking about it because if you and I have the same goal and the same ways of being together
[00:24:16] That creates bond. That's what makes us the in group compared to the out group
[00:24:20] And that's what creates loyalty that kind of thing. So that's a huge huge thing
[00:24:24] I know I've kind of been rambling on about it, but no, no, that's cool. We're eating it up
[00:24:28] Yeah, Scott. We love this stuff. I just I just hate people pay lip service to culture
[00:24:33] It's so big and it's so important and when I wrote this last book
[00:24:37] I interviewed all these people who are killing it with hourly workers
[00:24:40] They're getting it right and all of them in some way approach culture at this level
[00:24:44] I mean it gives people reason to be there
[00:24:46] I mean if you work for a nonprofit
[00:24:49] Part of that part of the things you were talking about mission and vision and values and culture had always been about you know
[00:24:56] For like the leukemia and lymphoma society, you know curing blood-borne
[00:25:01] Illnesses so that kids didn't die young right and you can really get behind that
[00:25:06] But unfortunately what happens is when you hide when you get hired into that kind of an organization
[00:25:12] But you don't know about how to raise funds. You just really want to save kids lives
[00:25:18] there's a disconnect between
[00:25:20] achieving the goal and actually wanting to achieve the goal and so what I
[00:25:25] Did some work with the LLS and basically what they had to do is
[00:25:28] Yeah, their culture and their vision and their values were important
[00:25:31] But then they actually had to go out and hire people from the world where they actually sold real business and they had to
[00:25:36] Get people who their value is making money
[00:25:39] And so it's I think I guess my comment is is that not everybody's gonna fit into this and that's okay
[00:25:46] But as long as you're connecting with people and you're making sure that they understand
[00:25:51] This is at least what you try it. You're trying to achieve then it's okay, right?
[00:25:55] I mean you not everybody needs to live this is I guess what I'm asking, right?
[00:26:00] Yeah
[00:26:00] Well look if you have truly defined your culture
[00:26:03] You know who you are and you know who you aren't some people are not gonna fit in that culture, right?
[00:26:08] Some people are the wrong employees some people the wrong customers
[00:26:12] Right not that your customers you need to have the exact same value
[00:26:15] You need kind of defined, you know, can you meet their needs and can they have their needs met without?
[00:26:20] requesting that you sacrifice your own values and
[00:26:24] So but not everybody's gonna fit and that's that's okay
[00:26:26] I mean what makes my wife cool is that she's different from other people
[00:26:31] Right, like she's kind of who I want to be with what makes the sex pistols cool. We're talking about them
[00:26:36] They're not a country Western band and that's okay. They know their lane. They stay in that lane, right?
[00:26:42] Right as you know to do country Western
[00:26:44] It's like you have to figure out what's the best lane for you and who are the best people for you?
[00:26:48] But then really own that and make sure everybody stays in that lane remains part of that culture
[00:26:54] You mentioned the lymphoma leukemia Society. Yeah, so I'm a I'm a two-time cancer survivor myself
[00:26:59] Two totally different cancers separated by decades
[00:27:02] The first one was a lymphoma
[00:27:03] So I did the team in training program where I ran a marathon to raise money for leukemia lymphoma Society
[00:27:09] Well, one of the things that they were really good about doing with us is reminding us why we are doing it
[00:27:14] Like even got a photo of like some little kid battling cancer
[00:27:17] So during my practice runs if I was running for myself or ego I get tired
[00:27:21] But then I would think of that kid or look at the picture had that higher purpose that higher mission
[00:27:25] Right. Mm-hmm
[00:27:26] And that's what made me want to run a little bit longer a little bit farther
[00:27:30] and
[00:27:30] So I think with any organization trying to motivate their employees if you can find some way to connect what they're actually doing
[00:27:36] on an hourly basis to this bigger thing that they actually care about
[00:27:40] Mm-hmm, they're gonna be a bit more engaged
[00:27:43] Wow, I love talking about this stuff because well as a new CHRO
[00:27:47] what I'm trying to do is come up with ideas of how to make the culture an engaging culture and how to make
[00:27:55] The company one where everybody has their hands in and they believe and this is a company that has been around for a while and
[00:28:03] It's reinvented itself a few times and it kind of doesn't need that a little bit
[00:28:08] Because we have very strong leadership that have defined our culture and it's a very strong culture
[00:28:14] But does it achieve what you were talking about?
[00:28:17] Which is actually be able to reach out and kind of talk to each of the people that belong there and the answer is
[00:28:23] I'm not sure but but I will get back to you on that. How about that? Sounds good
[00:28:27] So Scott, thank you so much. This has been a really engaging
[00:28:39] Phenomenal discussion. I think you've kind of opened both
[00:28:42] Dwight in my eyes to the differences in kind of the salaried hourly
[00:28:48] workforce and I
[00:28:50] Think this is probably one of the ones one of the one of the podcast episodes Dwight
[00:28:54] I will basically say I am so enlightened by this conversation. I've never felt like this
[00:29:01] So excellent excellent conversation Scott. Thank you. And if you if you really want to lock that in and maintain that feeling
[00:29:09] By my book
[00:29:13] Right, I'm going to buy your book. Yes called stop the shift show turn your struggling hourly workers into a top performing team
[00:29:19] Or ever books are sold
[00:29:21] I'm only saying that for you because I want you to maintain that feeling for me
[00:29:24] It doesn't matter. I'm gonna be of service to you. I'm going to read your book and
[00:29:29] I am going to hopefully enjoy it as much as I enjoyed this podcast. Thank you very much for being here
[00:29:34] It's a lot of fun. Thanks. Yeah, we appreciate you being here and Dwight. Thank you. Yeah, thank you
[00:29:39] And thank you everybody for listening. Take care and stay safe
[00:29:43] That was the HR data labs podcast
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