Bob sits down with Colette Mason, a tech veteran with 40 years of experience in computing and a deep understanding of human behavior through her work in coaching and neuro-linguistic programming. Together, they explore the hype and reality around AI adoption, automation myths, and why “responsible by design” is more than just a catchphrase. Colette shares her perspectives on human-centric design, AI literacy, and how to keep authenticity intact in an AI-powered world. With warmth, humor, and real-world wisdom, this conversation brings clarity to an often-confusing landscape—and reminds us that technology should augment rather than replace what only humans can and should do.
Keywords
AI literacy, human-centric design, responsible AI, automation, digital assistants, content generation, neuro-linguistic programming, human-AI collaboration, ethical AI, digital tools, Colette Mason, trusted AI
Takeaways
-
AI ≠ Automation: Many tasks called "AI" are really just workflow automation. It's important to distinguish between the two.
-
Human-Centered Design Matters: AI tools should reflect human needs, limitations, and behaviors, especially when used in sensitive areas like hiring.
-
The Hype Is Real—and Misleading: Over-promising on AI capabilities can hurt trust and morale. Colette urges a more grounded, realistic view.
-
Use AI Where It Helps, Not Where It Hurts: Delegate the boring stuff, but don’t let AI speak in your voice without oversight.
-
Authenticity Still Wins: Whether it's writing, speaking, or building a personal brand, being transparent about AI involvement builds trust.
-
Responsible Use Is Everyone’s Job: From solo entrepreneurs to large enterprises, we all have a role in building and using trustworthy AI.
-
Design for Real People: Most users aren’t tech-savvy. Tools need to be intuitive, safe, and aware of different user needs—including neurodiversity.
Top Quotes
-
“I model people’s brains because I’m a hypnotherapist—and that’s actually a superpower in tech.”
-
“There’s a lot of AI that isn’t really AI. It’s just automation with lipstick.”
-
“The system has to read the room—it can’t just say ‘you didn’t give me all the info, mate.’”
-
“Regular people need AI that helps them make it to their kids’ school play—not impress YouTube bros.”
-
“Don’t replace yourself with AI. Do less, but make it more you.”
-
“We’re not in the early innings—we’re still in warmups when it comes to AI literacy.”
Chapters
-
00:00 – Intro and Colette's Background
-
02:00 – AI Hype vs. Reality: What’s Really Happening
-
06:00 – Automation ≠ AI: Breaking the Misconceptions
-
10:30 – Building Human-Centered Tools and Workflows
-
17:00 – Responsible AI and “Designing for Safety”
-
24:00 – Fairness in Hiring and Interviewing with AI
-
30:00 – The Quality of AI-Generated Content
-
38:00 – Being Transparent About AI Use
-
44:00 – Ethics, Reputation, and the Court of Public Opinion
-
50:00 – Global Perspectives on AI Regulation
-
54:30 – Favorite Tools and Real-World Applications
-
01:00:00 – The Future of Personality in AI Models
-
01:03:30 – Closing Thoughts
Colette Mason: https://www.linkedin.com/in/colettemason
Clever Clogs AI: https://www.cleverclogsai.com/
Ditch Rework, Build Teamwork: https://www.amazon.com/Ditch-Rework-Build-Teamwork-Principles-ebook/dp/B0FBL4C6ZP
For advisory work and marketing inquiries:
Bob Pulver: https://linkedin.com/in/bobpulver
Elevate Your AIQ: https://elevateyouraiq.com
Substack: https://elevateyouraiq.substack.com
What’s Your AIQ? Assessment interest form
Powered by the WRKdefined Podcast Network.
Sponsors
