Episode 25 - Unlocking Authenticity and Success Through Social Media with Beth Eldredge

[00:00:00] Hey everybody, it is Libby with Fearlessness. What's Fearlessness? It's that underlying grit that empowers us to forge ahead as entrepreneurs when hope seems distant.

[00:00:10] It's the courage to walk through those fires of hell knowing that we're going to come out better and stronger on the other side.

[00:00:15] Stay tuned and learn how to get Fearlessness. I'm your host, Libby DeLucien, and we have a very special guest today, Beth Eldridge.

[00:00:24] She is famous. She's some kind of famous. Maybe she wants to talk about what she's famous in. Maybe she doesn't, but I'll let her introduce herself.

[00:00:31] Okay, hi. Yeah, I'm Beth Eldridge. I know Libby through coaching. We are coached under the same program, Cleaning Business Fundamentals, and I'm so excited to be here.

[00:00:43] I feel like I am in the presence of greatness when I'm talking to Libby. I always learn so much from her. But yeah, basically I've been in my cleaning business.

[00:00:51] I've owned it for the last 20 years. Now my husband, Walter, he runs the cleaning business for me so I can coach and do all the other things that bring me so much joy.

[00:01:01] One of the things that I'm working on right now is it's called Social Media for Success. And as Libby had mentioned, during the pandemic, I had gotten a pretty bizarre following on TikTok.

[00:01:14] I think we're up to 257,000 followers. I'm a paid creator on Facebook as well. My business has 42,000 followers and a bunch more on my personal pages as well.

[00:01:26] And I've learned the power of video and the power of social media in just growing my own personal brand and growing my business, my business says.

[00:01:36] And it's been just so much fun and such a joy. I love being on camera and I love making videos and I love teaching other people how to kind of overcome that fear of video and putting themselves out there and the awkwardness of it all.

[00:01:54] And how to really, really leverage and utilize video to grow their brand. And also part of that is understanding their own personal brand, which has been a journey for myself.

[00:02:05] So I'd love that. Growing your business through video. I'm big. I probably compete with Beth on the amount of videos we do a week.

[00:02:17] But I think we hear a lot of people saying the new currency is speed. Right? Like we've heard that before. So I want to push back on that and say that the new currency is authenticity.

[00:02:32] Yes. And what better way to deliver authenticity to your employees, whether you're doing weekly videos for your employees, to your customers than through video? Because now with like AI and ChatGBT, we can all have speed.

[00:02:49] We can all be fast. But very few of us can do video and we can deliver that authenticity through video. So to me, that is the new currency. And that's where it's super competitive.

[00:03:02] It is. And it's interesting what I've realized with authenticity and just kind of working with others on that is it's hard for people to tap into that for themselves.

[00:03:13] What does that mean for me? You know, show up your full self. Well, a lot of people don't know what that is.

[00:03:18] Or when they push record, they think it's like showtime.

[00:03:23] Right. Right. Right. Right. And if I try to act like Libby or Libby tried to act like me, it would be ridiculous. But when we but I think it's really getting to know you are who you are and what you're about and what you want to put out there.

[00:03:36] There's parts of my life I don't share on video, but there's certain, you know, I call them story arcs that I share that people know about me and what's going on to give them an inside scoop.

[00:03:46] But it's really you have to know your authentic self to be authentic. So it's when people can do that, that they can find success.

[00:03:54] I think it's when they're when they can't when they can't put their finger on who they are. Yeah, they struggle and they're trying to impersonate others and then it just falls flat.

[00:04:04] And I love that because I too struggled with the authenticity part at first.

[00:04:11] Because there were certain parts of me that contributed to who I was, but I didn't want to talk about them. Like I didn't really want to share them.

[00:04:18] I was holding back. And I think this is gonna sound so funny. I was doing a Reiki breathing exercise with Dan Martell.

[00:04:26] Okay, when when that kind of epiphany. Yeah, the ability to process my past and start to talk about it through video really hit me and then like I need to stop trying to be something I'm not right because even not sharing that I was trying to be.

[00:04:47] Something I was not. And, you know, I think that sometimes we try to read from a script. We try to almost plan it too much. It can.

[00:05:01] It can like lose that authenticity because my husband always knows if I'm reading something off the camera. Yeah, stop. I got to remember some things. Right. Right.

[00:05:12] Yeah, what I thought I thought you had to do a script.

[00:05:15] And then and it just was so it you could it was so bad. I look at some of them and I try not to delete my mistakes like that's something I've learned unless it goes unless I did something that really doesn't align with my core values which very rarely we do because there are core values.

[00:05:30] But I tried to not delete my mistakes because that's how we learn and others can learn and say like look at that video of Beth like why was she looking.

[00:05:38] You know why was she looking off to the to the right the entire times because I was reading a script people but I I did that. It was the test we all took the Colby assessment and part of that I believe was I do much better like I know my key points and I just do much better just kind of following that outline.

[00:05:57] And this being more improvisational where other people do great reading a script so it's just kind of finding where you.

[00:06:05] Finding what works best for you. Absolutely. Yeah.

[00:06:09] So we talked enough about video but we can talk more about video.

[00:06:13] So for for up and coming new entrepreneurs like what advice would you give them as far as like Beth Eldridge the coach or the tick tock master. Yeah.

[00:06:24] For them to grow their business like what are some tips that you could give them that would help them in that because to me that is your competitive competitive advantage is a video.

[00:06:34] Yeah. Yeah, I think well it's starting.

[00:06:38] It's finding your voice finding your brand and starting small so Instagram and Facebook why am I drawing stories they disappear.

[00:06:49] That is people are not leveraging those nearly nearly enough and just using them to talk.

[00:06:55] It's one minute if you do it on Instagram talk a little bit about their business what they're doing people get really into them really really.

[00:07:04] If it disappears then all that effort I put into it went away.

[00:07:08] No, it didn't matter.

[00:07:11] I don't use stories because I'm like it's going to disappear in 24 hours.

[00:07:15] But that's the thing because it creates FOMO for people.

[00:07:18] Oh my gosh Libby I challenge you to do a story for the next 70s.

[00:07:24] So I just think it's funny because I'm the kind of person I'm like wait I put a lot of effort into that it's going to disappear.

[00:07:30] Yeah, yeah no people love them.

[00:07:35] People will wait for your stories they're just fast people who do stories.

[00:07:40] People just watch them and you can see you can really talk about the most mundane things but it's that authenticity piece you were mentioning where I'm not necessarily selling something.

[00:07:49] But this is just a glimpse into my life.

[00:07:52] This is what I'm doing today maybe sometimes I'll show my office show my pets so I would encourage people to get used to getting on camera that way in stories they disappear and the beautiful thing about social media if it really stinks no one sees it.

[00:08:08] Because the algorithm recognizes what's interesting.

[00:08:11] They know if you suck at the beginning or not so they're just not going to put it in front of many people.

[00:08:16] I was horrible we all we are all going to not be great at the beginning like.

[00:08:21] You've just got to not be great and be under okay with that.

[00:08:24] Yep, because you just got to start like you know to be great like you're not going to be great when you start you got to start to be great.

[00:08:33] I love that yes yeah.

[00:08:35] So that's I love tips I love the video so me and Beth were talking before we pushed record and I said you know you can talk about anything you want.

[00:08:46] You talk about your cleaning business or not she goes well I don't really know much about it except for the numbers.

[00:08:53] So tell us about that so as some of the entrepreneurs listening who who maybe want that they have if you're true whatever you want to call it CEO visionary whatever you want to call it.

[00:09:05] So you're a entrepreneur we like different like we get bored fast like we move we want we want to do something else so tell me about that transition.

[00:09:17] How was it like now that you actually cleaning the houses to now like saying I don't nothing about what's going on except for the numbers.

[00:09:25] Yeah and I was exactly say no nothing but it's very like I couldn't go and fill in like I'd have to find the I have to go to the playbooks and fill in.

[00:09:33] So I what is my background I started cleaning houses 20 years ago I was a sophomore in college and I had just had my daughter Jordan and I was a single mom and I was she's a sophomore in college no she's a junior.

[00:09:47] She just turned 21 yeah so crazy so the goal was never to have a cleaning business and certainly not have it for this long but we kept growing it and then we found CBF.

[00:10:00] Well my husband I'm acting like everyone knows my husband joined I would say six years ago to help me run the business so he's basically taken over the entire business and he keeps growing it and growing it so I don't ask questions and we have happy employees and happy customers.

[00:10:18] So but the transition was incredibly painful for me it was as painful as letting when my child went off to college.

[00:10:27] It was really what part why was it incredibly painful like why do you think it was ego it was such a part of my identity.

[00:10:35] It was when I found the business I found it in crisis so it was I had to do this to feed my child and that crisis piece kind of stayed with me until I was able to actually let the business itself pass it off to somebody else.

[00:10:50] So it was just you know if this doesn't work you know we're all going to be homeless like that's always my that was always my fear we're going to be you know if this falls apart.

[00:11:00] It was just very painful and very hard and I really tormented my staff I'm not proud of it but.

[00:11:07] Yeah I am just recently went through something so we downsized our office at Organize It because I had six office rooms a lobby and a conference room.

[00:11:16] Yeah. For one person to sit in like one person. Yeah yeah.

[00:11:21] Because we're all remote now everybody's remote and I give my office the option to work remote and I'm like what and there was so there was so much work to do and I'm like you know I'm like I'm like I'm going to work remote.

[00:11:32] And I'm like what and there was so there was such a huge part of me hanging on to this big fancy office with like these fun graphics and core values on the wall that was attached to my ego.

[00:11:45] To saying oh if I don't keep the office I'm less of a business owner or I'm not keeping up with the entrepreneur Jones is right.

[00:11:53] And finally I just said I don't care like I just want to do what's in the best interest of the company and maybe I want to make more profit.

[00:12:01] Right right yeah or do something better for our technicians because we'll have more profit.

[00:12:07] Right right.

[00:12:09] And so it was a hundred percent ego driven that I kept that office longer than I should have.

[00:12:13] Yeah yeah and I don't think ego's not even necessarily a bad thing.

[00:12:18] A lot of it's just like that's our survival instinct right so I don't even it wasn't even necessarily like trying to be pompous or anything it was like this is my survival and I can't let this go without this what am I.

[00:12:34] So it was very tied into identity and yeah.

[00:12:37] Yeah so survival I remember sharing an article about why we are all exhausted after COVID.

[00:12:46] I shared it like a year ago.

[00:12:47] Yes I remember but remind me.

[00:12:50] And it was we're exhausted because we've been living in this state of fear for three years that article came out a year ago so like we've been living in a state of fear for three years so we're all exhausted like just absolutely exhausted.

[00:13:05] And I remember reading that article because you know my cleaning business was only like two years old.

[00:13:15] I'd only started two years prior to COVID.

[00:13:18] And then COVID hit Chris lost his career because he was in live entertainment live sound lost his job and then all of a sudden my little cleaning company that was a hobby now became the sole thing that my family relied on and I went into like this hyper.

[00:13:35] Like survival mode.

[00:13:38] And for almost three years I couldn't stop it was like what you said you were in crisis mode you're in survival mode and it was exhausting.

[00:13:47] Yeah.

[00:13:48] And you.

[00:13:51] You know and so if for any of that are listening that went through COVID and you feel that way and you're still operating or reacting in that kind of crisis mode and you want now we wonder why we're tired or so burnt out.

[00:14:04] And people are getting so cranky and it's it's they're just yeah on high alert.

[00:14:10] Yes.

[00:14:12] And you know I always gave myself so much pride with you know if this doesn't work out it's okay because I can work hard I could do it again like if this doesn't work out.

[00:14:25] No problem I know how to work hard I'll just start another business.

[00:14:29] Yeah.

[00:14:30] But when you said that just now like what happens if this doesn't work out.

[00:14:35] There's a great section in the book thinking girl rich that talks about why people fail.

[00:14:43] And it's actually the fact that they don't fear failure.

[00:14:48] Interesting.

[00:14:49] Because.

[00:14:50] That one.

[00:14:51] Yeah so it's actually or they don't feel the loss of money right because they think that they can just do it again.

[00:14:56] Oh it's if we lose everything no problem we can do it again instead of saying this will not fail.

[00:15:01] Right.

[00:15:02] Right.

[00:15:03] Right.

[00:15:04] It's a subconscious mind thing like saying oh if it doesn't work out it's fine I'm strong I'll do it again and that's the way I was for the longest time.

[00:15:11] Yeah.

[00:15:12] Yeah.

[00:15:13] Right.

[00:15:14] Instead of saying this has to work there's no other option changes that subconscious mind so I can relate.

[00:15:20] That is you know what.

[00:15:22] And that that's so interesting you say that because in 2008 when everything crashed I was like I'm not even going to think about it because.

[00:15:34] I am going to succeed because I have to I absolutely have to there is no choice in the matter I'm going to and I grew and I didn't let that fear of no I was tiny it was a tiny business at the time but I didn't let that I would not allow that thought.

[00:15:49] To creep into my mind and come into my consciousness and absorb into my energy field that I was going to that it was all going to burn down.

[00:15:57] I was like we have no option like this will this will work and it did and looking back at younger bath I was like good job.

[00:16:04] Done you.

[00:16:05] Yeah awesome.

[00:16:07] So Beth you have so many things going on right you have your service business your personal brand that you're building.

[00:16:15] Oh and besides I forgot to say that if you don't follow Beth you should just because you should check out how dapper Walter is and how he dresses I highly appreciate a man that dresses that sophisticated.

[00:16:29] Yeah.

[00:16:30] I always see him and I was like oh my god you look so dapper today and he's like thank you thank you very much.

[00:16:35] Yes yes yeah and he always appreciates being told it never gets old for him.

[00:16:40] Yes I love it but so let's go back to you know you have so many things going on.

[00:16:46] What keeps you motivated like how do you stay motivated to grow to what you consider you have two businesses right now or three.

[00:16:56] I would say well that's a good question.

[00:17:01] Now can you put it that way.

[00:17:02] Yeah I would I would say working on three yeah.

[00:17:06] Three I would agree because me and me and Beth do coaching for Debbie Sardone and cleaning business fundamentals and that is a business right and then you're building your personal brand so that's a business.

[00:17:20] And then you have your service business.

[00:17:23] Yeah yeah yeah and what was the question.

[00:17:27] So how how do you stay motivated for our listeners who may be facing like burnout like how do you stay motivated.

[00:17:34] What do you what do you do.

[00:17:36] I just have such a fire I have a fire in me too.

[00:17:41] I want to impact lives and particularly in particular just women finding their voices accepting who they are not feeling that they have to conform to the norm.

[00:17:55] And I just have such a fire and a passion for that that that that gets me up and keeps me going.

[00:18:02] Awesome.

[00:18:03] I love that.

[00:18:04] And I'm going to ask you this question why specifically women.

[00:18:08] It doesn't totally it doesn't necessarily exclude men.

[00:18:13] But the wasn't expecting this one Libby.

[00:18:19] So here I was just asking this question because I have kind of the same journey I want to help women.

[00:18:24] Yeah.

[00:18:25] Realize that you know entrepreneurism is something that they can achieve and how to get over imposter syndrome.

[00:18:31] And so I'll answer the question on my part like why because I talk about women all the time on the podcast.

[00:18:36] Sorry guys is you know we face a different emotional state or thought process when it comes to that imposter syndrome that confidence.

[00:18:49] Women were born or raised more as that nurturing kind of caregiver where men or boys are raised with that more they have more confidence in their lives.

[00:19:00] They have more confidence instilled within them as growing up.

[00:19:04] So then when we grow up now there's all of this like I can do the same as you and you can be the same as me as far as business goes and roles and entrepreneurism.

[00:19:14] But women struggle with that tying emotion to decisions to self worth.

[00:19:22] They tie their emotions to it not their necessarily like what they could achieve or what they have achieved.

[00:19:28] So it's a harder emotional process or thought process for entrepreneur women especially newer entrepreneur women like when they're just figuring it out and they're coming up or like with me with my background.

[00:19:43] You know I went through quite a few years of being emotionally neglected by my ex and it's like you are brainwashed for years and we can get over that.

[00:19:56] And it's still something that I always say like I'm jacked up in my head because I still have to work on that to this day.

[00:20:02] Yeah.

[00:20:03] This message is so strong.

[00:20:04] Yeah.

[00:20:05] For me that's why I really love leaning into the women's side.

[00:20:08] Yeah.

[00:20:09] Okay.

[00:20:10] Yeah.

[00:20:11] And I love that and I love that about you because you're fierce and I love I love unapologetic fierce women because the world needs more of us to show other women that it's okay.

[00:20:25] I so for me that I was raised in an entrepreneurial family.

[00:20:29] It was all men.

[00:20:30] It was not for me though.

[00:20:32] I was I was supposed to be a stay at home be quiet and pretty and skinny and that was it.

[00:20:39] Serve my husband.

[00:20:41] Be quiet pretty and skinny.

[00:20:43] Yes.

[00:20:44] Yes.

[00:20:45] I mean they got they got one I'm pretty.

[00:20:47] But and just serve your husband and serve your children and I it never worked for me.

[00:20:54] It just from the time I was little.

[00:20:56] I just wanted more.

[00:20:58] I wanted what the boys did and I would sit in I would listen in on the conversations but I was very much punished for it that there was something in me that was broken and and the journey of finding my way back to myself has been such a beautiful journey and such a healing journey and I was able to heal it generations like my daughters didn't have to see that.

[00:21:23] And to be able to share that with women and you don't have to look a certain way.

[00:21:29] You know you don't all the things we're told we have to be it's just not true.

[00:21:36] Absolutely.

[00:21:37] And the world needs us as we are and when we join together it's just I mean we're unstoppable.

[00:21:45] 100%.

[00:21:47] So, and that's why I love Beth.

[00:21:50] I want to ask you about your daughter, your youngest daughter.

[00:21:53] Yeah.

[00:21:54] Ellie right.

[00:21:55] Evelyn.

[00:21:56] Evelyn.

[00:21:57] Yes.

[00:21:58] She is the same close the same age as my daughter Yaya she like seven or eight.

[00:22:03] She's actually 10.

[00:22:04] Oh she's 10.

[00:22:05] So you have a 10 year old daughter we know you have your older daughter who's a junior in college and then I have Yaya who's six.

[00:22:12] And so I feel like Evelyn and Yaya are very they could be brilliant.

[00:22:18] They could be related.

[00:22:21] I do too.

[00:22:23] They could be related they're both very sparkly individuals.

[00:22:29] And so growing up the way you did now being a business owner.

[00:22:34] What are you doing with your daughter because I don't know her that well like we've met a few times.

[00:22:41] Yeah.

[00:22:42] But I feel like she has an entrepreneur spirit in her.

[00:22:46] Absolutely.

[00:22:47] My daughter is the same way Yaya is either going to be a horrible boss because she's got boss people around or a great entrepreneur can't figure it out yet.

[00:22:54] Yeah.

[00:22:55] Yeah.

[00:22:56] We say the same thing about Evelyn.

[00:22:57] She's going to change the world for better or worse we're not sure yet but it's going to change it one way or another.

[00:23:03] So what am I doing different?

[00:23:04] What are you doing different?

[00:23:06] So just about just about everything.

[00:23:11] She she's very intuitive.

[00:23:14] And I was always told that those intuitive thoughts I had were wrong like actually evil.

[00:23:20] Like I was really given bad messages about just that inner knowing.

[00:23:23] So with her I really allow her to explore them and I encourage that and let allowing her to tap into that part of herself that is true to her.

[00:23:33] And she has very big feelings.

[00:23:35] I don't know if Yaya does.

[00:23:37] Oh yes she does.

[00:23:38] Oh very big feelings.

[00:23:40] And it's just you know that you will I was always told I was too much.

[00:23:45] You're just too much.

[00:23:46] And so with her it's I you can be as big as you need to be and I will love you and I will hold space for that.

[00:23:55] You do have to be safe and you have to be kind but you can be as big as you can take up as much space as you need to.

[00:24:02] And she challenges that every single day.

[00:24:05] My daughter does too.

[00:24:08] Yeah.

[00:24:09] So you know I really hope they get to meet sometime and then it's you know putting her where she needs to be in school like she's not certain schools just would not be a good fit for her.

[00:24:19] I would love to homeschool her like you're doing.

[00:24:22] So yeah and it's just you just you are absolutely a whole wonderful person just the way you are.

[00:24:30] I love that you know with Yaya we homeschool her but three days a week we have someone that does the school for with her.

[00:24:37] We don't do it and then two days a week Chris and I mainly Chris helps her.

[00:24:43] But I couldn't imagine what they would say to my daughter if she was in public school.

[00:24:49] Oh no.

[00:24:51] And you know I think in America we have like one of the most sophisticated public school systems.

[00:24:56] But if you're an entrepreneur I know I'm just trying to be nice.

[00:25:01] If you're an entrepreneur you did one of two things in school you either failed at it like you were horrible.

[00:25:09] You didn't do a good job or you learn to gamify the system.

[00:25:13] Yep.

[00:25:14] Right.

[00:25:15] Only one of two.

[00:25:16] Right.

[00:25:17] I gamified it I could figure out how to get grades that's easy like I learned how to manipulate the system to get through it.

[00:25:24] Without getting in trouble or getting in.

[00:25:28] Imagine that I can't imagine you.

[00:25:30] But you know I raising my daughter and I saw this with the boys too.

[00:25:34] I homeschooled Billy and Austin until they were about in middle school and then they chose to go into whatever grade they wanted to.

[00:25:40] I think one was went in at seventh grade public school and the other one went in at eighth grade.

[00:25:46] But you know I always reference this book the EPT book the entrepreneur personality type he talks about.

[00:25:53] If you feel like your kids have an entrepreneur gene in them because all entrepreneurs operate on some sort of spectrum.

[00:26:02] Right.

[00:26:03] And that's why you may be sensitive to light or noise or all of it focus you can do deep work you can't like you have ADD we have ADHD we have dyslexia we have all of it.

[00:26:15] But you know the school systems are not made for people with that entrepreneur sparkly brain.

[00:26:21] So if you have kids and you're listening and you're an entrepreneur you may be raising another entrepreneur.

[00:26:26] Yes.

[00:26:27] So if they're struggling in school it may be a reason like think back to when you were in school I didn't struggle because I gamified it.

[00:26:36] But I love that you're giving Evelyn that space to grow and you know so yesterday Yaya she can do almost anything she wants.

[00:26:46] We don't really care.

[00:26:47] I let her dress herself which just horrifies me every day because I have to look at what she put on and I'm like are you colorblind?

[00:26:57] But I'm just like oh that's so cute.

[00:27:00] Yeah.

[00:27:01] But yesterday she was crafting and she decided to get gorilla glue in her hair.

[00:27:06] Oh no.

[00:27:07] So we spent two hours trying to get the glue out of her hair.

[00:27:12] Oh no. Were you able to?

[00:27:14] Yeah somewhat I had to cut a little bit out just a little bit.

[00:27:17] Okay.

[00:27:18] But it's like how do you not crush those like she was just crafting she was trying to create and invent and she was playing and having a good time.

[00:27:29] I know.

[00:27:30] I know.

[00:27:31] Have you heard the Maine Coon cat story with Evelyn?

[00:27:35] I think so.

[00:27:36] I don't know.

[00:27:37] Okay so I'll make it real quick.

[00:27:39] She came up with this business plan to make $78,000 breeding Maine Coon cats and it was like she did the math.

[00:27:47] She you know vet bills you know how many are going to make it.

[00:27:50] She did all of it.

[00:27:51] It was good.

[00:27:53] She nailed it.

[00:27:54] What's a Maine Coon cat?

[00:27:56] It's those giant cats.

[00:27:58] Oh yeah.

[00:27:59] That look like I know what the spots kind of like they look like.

[00:28:02] Yeah they look like yeah they're just these huge giant cats.

[00:28:07] And so it was brilliant and I was so proud of her and she was like okay so I just needed an investment of $10,000 and I was like oh no we're not getting Maine Coon cats and she cried for like three days.

[00:28:18] Talk about crushing her spirit.

[00:28:20] She's like but you said it was a good idea.

[00:28:21] You said it was work.

[00:28:22] My math was right.

[00:28:24] And I was like but honey we're not we're not so I don't think none of them are going to get through unscathed childhood.

[00:28:34] That's so funny.

[00:28:36] So let's get back kind of on track with business we talked about our kids enough.

[00:28:41] But, you know, you're busy.

[00:28:44] You got kids, you got a husband, you got some businesses going on.

[00:28:50] You know we talked about what keeps you motivated because there's so much going on.

[00:28:55] Do you have any like morning rituals or things that you do to help you stay focused to help you stay in line?

[00:29:03] I do.

[00:29:04] What are some things you do?

[00:29:05] I do and that's my biggest that's my biggest struggle is focus.

[00:29:09] So I have a whole morning routine and I've just switched it up this week.

[00:29:13] I do yoga every morning and I did hot yoga at 6 a.m.

[00:29:17] this morning.

[00:29:18] I found a studio that's lovely but I feel like you feel like five ten pounds lighter.

[00:29:24] Oh my gosh.

[00:29:25] And so bendy like you get do you ever do it?

[00:29:28] Yeah, I used to do hot yoga all the time.

[00:29:30] Yeah.

[00:29:31] Oh my gosh.

[00:29:32] So flexible.

[00:29:33] So I every morning I get Evelyn ready and then I do my yoga my meditation my breakfast and then I don't normally start my day till about 10 in the morning.

[00:29:42] But I've decided to try the hot yoga at 6 a.m.

[00:29:45] and start earlier.

[00:29:46] So I'm trying to switch up my habits a little bit but I can't I have to have that moment that meditation and really do need because I am so cerebral and everything's always in my head that doing yoga or some kind of exercise just gets it from my head into my body.

[00:30:03] So I'm not like swirling all day long.

[00:30:07] Awesome.

[00:30:09] We love that.

[00:30:10] I do I did yoga this morning.

[00:30:12] Okay.

[00:30:13] So love morning routines.

[00:30:14] I think that if you're struggling with focus, this is gonna sound so counterintuitive.

[00:30:19] Put some time aside for yourself.

[00:30:23] If you're listening like it's not always about working because you can't work at your prime like that top percent.

[00:30:30] If you're just if you're not balanced, taken care of.

[00:30:34] Yes, I believe that 1 million percent.

[00:30:36] Yeah.

[00:30:37] And everybody's like, but Libby I don't have time.

[00:30:40] Right.

[00:30:41] Yeah.

[00:30:42] Everyone always says stop and take a break.

[00:30:45] I recently have added clarity breaks to my calendar.

[00:30:49] Okay.

[00:30:50] What does that look like?

[00:30:51] It's just breaks where it's nothing but like thinking clarity on certain things on the business.

[00:30:58] It's not like I'm not working.

[00:31:00] It's still work, but it's more where I need to get clarity on this topic, on this business, on this idea, or maybe I need to get clarity on a problem maybe that we're facing.

[00:31:13] So adding those clarity breaks where you know you're stopping and there's nothing on you're just.

[00:31:19] Are they passive or are you taking action?

[00:31:22] Are they just passive you thinking or are you just passing?

[00:31:25] Passive.

[00:31:26] Okay, I love that.

[00:31:27] I ask questions to myself.

[00:31:29] Okay.

[00:31:30] Yeah.

[00:31:31] But they're just passive.

[00:31:33] To kind of gather your thoughts and you know when I say no electronics but I'm writing on an iPad so.

[00:31:41] Okay.

[00:31:43] I'm not a paper fan so but try to not do electronics.

[00:31:47] They've been really great.

[00:31:48] They help.

[00:31:49] They could be at night.

[00:31:50] They could be early in the morning before kids get up.

[00:31:53] Yeah.

[00:31:54] But just taking that moment for intentional thinking.

[00:31:57] Yeah, I love that.

[00:31:58] Yeah.

[00:31:59] Yeah.

[00:32:00] Okay.

[00:32:01] So we're going to wrap up soon but you know reflecting on your journey.

[00:32:07] It's been long like 20 years you said.

[00:32:11] Do you have anything that you would have done differently knowing what you know now?

[00:32:15] I think you know I would love to be one of those people that say absolutely no regrets.

[00:32:22] But but that wouldn't be true.

[00:32:24] I wish when I wish I would have asked more questions when hiring professional services.

[00:32:32] It would have saved me a lot of a lot of heartache and pain.

[00:32:37] I'm a very trusting person like naively trusting at times.

[00:32:42] And I wish with my daughter Jordan.

[00:32:47] I wish I would have had the wherewithal to be more present with her because I just I were I was just survival work work work.

[00:33:00] And I think I think she suffered because of it.

[00:33:02] Although it also made her stronger.

[00:33:04] I would have done that a little bit differently.

[00:33:07] I love that because my 26 year old I was present a lot.

[00:33:13] But he always says to Austin his 16 year old brother he goes man you're lucky because you got the calm version of our mom.

[00:33:20] Oh yeah.

[00:33:23] Because now I'm just all the things I've learned from coaching like I'm just asking a question.

[00:33:28] And so now that's how I deal with the kids.

[00:33:30] They're probably they're like what is wrong with you?

[00:33:34] Like so what do you think about that?

[00:33:40] So I totally get that.

[00:33:42] I feel like I was the best parent I could have been at that time.

[00:33:44] But because I was under so much stress and survivor mode my my 26 year old got the not calm and level headed version that his mom is in you know working on today.

[00:33:58] But I think I was too young to know that either.

[00:34:01] Oh yeah absolutely.

[00:34:03] I don't think I could have changed it.

[00:34:04] Yeah.

[00:34:05] Yeah.

[00:34:06] So OK.

[00:34:07] So what is next for you?

[00:34:08] What can some of the listeners expect to see Beth rolling out?

[00:34:12] Do you have anything that you like you're working on any secrets in the background?

[00:34:16] I do have some secrets but they are secrets.

[00:34:20] So still some.

[00:34:22] We'll put Beth's contact info and her handles in the show notes so that you can follow her to see what the secrets are.

[00:34:28] Yeah.

[00:34:29] So both in the cleaning business we've got some exciting stuff going on very exciting stuff going on there.

[00:34:35] And then in just in general with the branding and all of that.

[00:34:41] So awesome.

[00:34:42] Yeah.

[00:34:43] Right.

[00:34:44] So Beth I want to thank you for being a guest on the Fearlessness podcast and for our listeners if you enjoyed this one you can find more episodes on thefearlessness.com.

[00:34:53] And we want to thank our sponsors who recruit for always sponsoring our podcast and they do a great job at that.

[00:34:59] And so guys that's a wrap into the heart of fearlessness.

[00:35:02] Remember every step we take is a move towards our own strengths and courage.

[00:35:07] Keep walking through those fires because on the other side lies a version of yourself that's unstoppable.

[00:35:13] I'm Libby reminding you to embrace your fearlessness until next time.

[00:35:17] Stay brave, stay bold and keep pushing forward.