🎙️ Welcome to today's episode of the Fearlessness!
Join us on the Fearlessness podcast as we dive deep into what it takes to embody fearlessness in the entrepreneurial journey. Host Libby DeLucien and special guest Karina Borgia-Lacroix share their experiences of navigating the challenges of owning minority and female-led businesses, finding work-life balance, and the power of community involvement.
Discover actionable insights on overcoming internal barriers and how to foster resilience and empowerment in your personal and professional life. Whether you're a seasoned business owner or just starting out, this episode is packed with valuable lessons and inspiring stories to fuel your path to fearlessness.
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[00:00:00] Hey everybody, it is Libby with Fearlessness. What is fearlessness? It is that underlying grit
[00:00:05] that empowers us as entrepreneurs to forge ahead. Even when hope seems distant, it's the courage
[00:00:10] to walk through those fires of hell knowing we will come out stronger on the other side.
[00:00:15] Stay tuned and learn how to get fearlessness. I'm your host, Libby DeLucien, and my guest today
[00:00:21] is Karina. Karina, why don't you introduce yourself?
[00:00:24] Hi guys, I'm Karina Borja-Lacroix. I am the owner of American Real Title and Borja Consulting
[00:00:34] Corporation. We are 100% female and minority owned business so we do have a minority designation
[00:00:42] which I'm very happy about. And let's see, we do real estate closings, the consulting side,
[00:00:52] basically the tagline for the consulting side is we create solutions, creative solutions
[00:01:00] to real estate problems where an attorney isn't really needed but a real estate agent can help
[00:01:06] you because it isn't related to a sale. So we do all of that. As far as on my personal side,
[00:01:13] I am a huge charitable person so I'm on the board of a few non-profits. One of them,
[00:01:22] which is my favorite, is blessings in a backpack. We provide food for children during the weekends
[00:01:29] when they don't have food to eat. Usually at school they get their breakfast and their lunch
[00:01:34] free but then they don't have food to take home or to eat during the weekend. So we are
[00:01:39] currently feeding 8,400 children in our area. Wow. We get all through the year. So I'm really
[00:01:48] involved in all of that. I also have a reading program for kids in elementary school.
[00:01:53] And on a personal side, I have two boys, a 28-year-old, a 10-year-old and I just became
[00:02:00] a grandmother of a boy. Another one that has my name, his name is Kyren, I'm Karina, they
[00:02:09] just rotated my letters around to give him my name. I'm excited, he's a month old so I'm full
[00:02:15] of boys in my life. You don't look like a grandma. Oh my goodness, that lighting, that
[00:02:23] lighting. That's amazing. You have a very big spread in your boys' age because I have a 25,
[00:02:34] a 15 and a 5-year-old. So I have a big spread in all mine as well. But at least you kept them
[00:02:40] kind of coming. I went 18 years with nothing so I had my son and then when he went away to
[00:02:47] college is when I had my little one. So they've never lived together. And my son came back home
[00:02:56] but he never actually moved back in. He went to college, he came back and he's doing his
[00:03:01] thing. Thankfully he lives four minutes away but they are, they're 18 years apart and I thought
[00:03:08] it was going to be great but recently my 10-year-old told me we were recording something,
[00:03:12] he and I, and he said that he didn't feel as close to Akai as he felt he should be.
[00:03:21] And I think it's because you know they've never lived together, their ages are so separate
[00:03:25] so it kind of tugged on me a little. But you know we're working on it.
[00:03:31] Awesome. I love the fact that you're also a woman and minority-owned business.
[00:03:39] So I want to ask you some questions. I mean I have a hundred ways to go like you know what
[00:03:43] are the challenge of owning your own business and you know juggling parenting? What is the
[00:03:48] challenge of being a woman in a premier? I would say isn't your industry very male-dominated?
[00:03:55] Yes, yes. You know I do have to say that my personality is very much like a man's personality.
[00:04:07] You know I look like a woman right but internally I'm you know I fight and you know
[00:04:13] I don't back down and I think that's really helped me be where I'm at today and be in the
[00:04:19] position I'm in today. I mean I've owned this business for 15 years. We started as a
[00:04:24] real estate law office and then I bought my business partner out and converted it into
[00:04:28] a consulting firm for a variety of reasons. But you know juggling I have to say that if you have
[00:04:39] the right staff right and you're feeding into them they will allow you to sort of get that
[00:04:50] work-life balance. And I really think my work-life balance is primarily because my staff is amazing
[00:04:59] and I love them and they love me and they allow for you know for me to volunteer and
[00:05:07] happy and I'm going to be a better boss and I'm going to be you know better with my clients
[00:05:11] and they provide a lot of that sort of freedom for me to be able to do those things.
[00:05:19] But it is tough. It's tough you know and I don't think that there's really like
[00:05:25] work-life balance. I think that we go through these episodes where you're really heavy into a
[00:05:32] project so you're putting more into your work-life for a specific amount of time
[00:05:39] and then you take a break and then you put more into your family life. I don't think that
[00:05:43] I for me ever have a totally balance. I'm either giving too much here or too little here.
[00:05:50] But I kind of go like this you know and overall you know like the the seesaw of life right
[00:05:57] overall I'm kind of like bouncing a little and I think it's normal but yeah I just I'm not sure
[00:06:06] if work-life balance really totally exists like people imagine that it does. I think
[00:06:13] you know sometimes priorities take the business priorities take over the family and sometimes
[00:06:19] family priorities take over the business and you just kind of flow about. So I have this passion
[00:06:27] and it's evolved over the last few years and it's to really help we have all kinds of
[00:06:31] listeners but to really help women entrepreneurs because I think that we have a different struggle
[00:06:38] and it's more of an internal like mental not that we're mental mental block or struggle because
[00:06:47] you know we're raised to be more of an empathetic to be more nurturing. Sometimes we don't have the
[00:06:53] confidence and we're our biggest critic. And you know as far as guys don't suffer
[00:07:03] and so it's been this struggle not struggle but this passion that I've kind of developed
[00:07:10] over time and really wants so I love the fact how you talked about like there is no real work-life
[00:07:18] balance like it's an ebb and flow and it balances out over time or when you look at it over time.
[00:07:25] So you know that being said what are what's like the greatest lesson that you ever learned
[00:07:30] so far in owning and running a business? Oh well that I can't control everything but that's
[00:07:39] overall my whole life and it's transpired into you know what I do here at the office too.
[00:07:46] You know as women like you were talking about you know we have all of these thoughts
[00:07:51] that I call it the little girl syndrome where sometimes it's true it's true sometimes I look
[00:07:58] at myself in the mirror and I'm putting on like my my suit you know and I'm looking really sharp
[00:08:04] and I'm going to this big meeting where I don't know I want some award or something
[00:08:08] and I'll look at myself and I think well I'm just a little girl how did I get here
[00:08:14] why do I have so many responsibilities like I'm just a little girl you know and it happens
[00:08:20] like I actually I literally look at myself in the mirror it doesn't happen often but I
[00:08:26] look at myself in the mirror and I do every once in a while think well I do the same thing
[00:08:31] I'm like how did I get here I'm not capable of this I'm only a little girl somebody save me
[00:08:37] you know but I think we do question ourselves a lot and I think that women we suffer from
[00:08:49] guilt we um and I hundred percent yeah I think a lot of people you know they they may they may
[00:09:00] describe that as something else but I know in my heart and in my life that that is the one
[00:09:06] thing I suffer with is guilt I am I'm guilty I feel guilty that I'm not spending enough time
[00:09:12] at home I feel guilty that I'm spending too much time at home I feel guilty that I'm
[00:09:15] working too much I feel guilty when I'm not working too much I feel guilty when um anything
[00:09:22] happens literally you know when an employee isn't happy I'm guilty because I'm like oh
[00:09:27] I don't know what happened could I have done something better you know we we do we kind of
[00:09:32] like you know we tiptoe around this I mean that we get I felt guilty there was there
[00:09:39] were three phases that changed my business and they were all personal things I did but I was
[00:09:45] so guilty of letting it go because I'm like I'm not going to be as good of a mom or wife
[00:09:51] or business owner like one was when I let my own cleaning company clean my house
[00:09:57] right and I'm like but I'm supposed to clean my house like what's my you know what I mean
[00:10:02] like or when I hired it's like when I hired my first executive assistant like Marilyn saves
[00:10:10] my life but I was so guilty like I should be looking at my own emails like I should be
[00:10:14] scheduling my own appointments I don't need anybody to help me but then it gave me the time
[00:10:19] to go and then focus on the business and then the third one was when I hired a house a house
[00:10:24] helper my 15 year old mom really you got a house helper like you can't do the shopping
[00:10:30] or cook dinner but it's the guilt of saying I'm a mom I should be cooking dinner like
[00:10:35] because that's my duty as a spouse and those are the things that changed my business like
[00:10:41] it's crazy but the guilt kept me from doing it for so long I should have did it sooner
[00:10:46] yep I agree and I don't know why women suffer from that but I think we all do we have you
[00:10:52] know we're guilty that we're even working we really are we're like I shouldn't be working
[00:10:57] this much I should be volunteering my son's school every day all day every day not thinking
[00:11:01] about obviously you got more you have to pay and you got a car payment and you got things to do
[00:11:06] do but yeah I don't I don't know but I feel like so us women suffer from that and I know
[00:11:13] that going kind of back because I didn't really answer your question I feel like you know some
[00:11:20] of the lessons that I learned and I'll tell you this I'll tell you because it's not really
[00:11:25] related to the business but it's related to my whole life and how it changed everything in
[00:11:29] my life so I'll show you my scars I don't know if you've seen them before you may I have
[00:11:35] one of the meetings that I met you at yeah um so that was due to a car accident um and when
[00:11:42] I had that car accident just to share a little bit with you um a car a truck hit us
[00:11:50] basically head on I turned the wheel a little enough for him not to like
[00:11:55] for us not to die instantaneously um but he crushed us out of my car my ear was
[00:12:01] ripped out of my head and I lost my vision and my hearing on my left side I had to have a
[00:12:07] ton of plastic surgery on my neck just to pull things back together um I still have things
[00:12:13] that um that my hair hides um but uh my son was in the car with me when we when we were
[00:12:21] hit the car I was instantly um uh I passed out so I wasn't I wasn't coherent or awake
[00:12:30] and the car went in the water and sick and um I ended up with a ton of water in my lungs
[00:12:36] and all kinds of issues again I lost my memory and my son was in the car and he was two years
[00:12:42] old and let me tell you what changed for me um I have always been a a very controlling person
[00:12:52] and in that I feel kept me from growing my business from hiring the right people from
[00:13:00] giving them you know the tools to do what they needed to do on their own right because
[00:13:06] I was controlling everything and when that accident happened I struggled for a long time
[00:13:13] I wasn't and I'll say this and I know you know it's kind of hard to to even say it and voice
[00:13:19] it but I really wasn't happy I survived initially I felt like if I can't if I can't if I have
[00:13:26] no control over protecting my own children you know you can have the best car and the and
[00:13:33] all the airbags a best safety rating and and I couldn't have saved my child I was saved by
[00:13:40] the guy that hit us he actually went in the water and he was trying to get me out and he
[00:13:44] couldn't get me out so he had given up but then he noticed that Levi was in the car my son
[00:13:49] so then he pulls him out and then decided to go back for me um so my son had you know very
[00:13:56] little nothing really happened to him and and I was a bit of a mess but um I went to counseling
[00:14:03] for it um and uh I realized that we can't control everything you know and the minute
[00:14:13] I actually accepted it and I stopped trying to control things is when um I think my life
[00:14:20] started getting better I felt lighter you know I stopped putting so much pressure I I
[00:14:25] stopped taking so much guilt um because I felt like look I can try the best that I can and some
[00:14:33] things are going to work out great and some things aren't and some of that stuff is completely
[00:14:38] out of your control it just it doesn't matter you know sometimes you can go as a woman you
[00:14:43] know how we question everything we do we go to a job interview and then we don't get the job
[00:14:48] right and we're like oh I should have worn this or I shouldn't straighten my hair and
[00:14:52] look more professional I shouldn't have worn that lipstick or maybe I have too much perfume
[00:14:56] I should have said this I should have put that on there you know like I should have responded
[00:14:59] this way you you're you're attacking yourself right and all along the person that got the
[00:15:04] job which is the son of the VP that was always going to get the job you had no chance
[00:15:10] right but um you don't know that and and I feel like when I stop trying to control
[00:15:18] everything that happened um I started um giving people uh sort of the tools and empowering them
[00:15:29] here in my office to do what they needed to do without me you know I I want them to feel like
[00:15:39] they're a good member of the team that they're really supporting the team that they are smart
[00:15:46] I hired them because I believe in them so I tell them all the time listen do what you need to do
[00:15:53] make decisions without me you don't need to ask me for everything and if there's a big big mistake
[00:15:59] there's always a solution for absolutely and that's you know and I feel that that I think
[00:16:06] was the biggest lesson for me in my business was realizing that we can't control everyone
[00:16:12] can't keep every client happy um you know we're just not going to make everybody happy we're
[00:16:17] not for everyone and and you know and it's okay it totally is okay I'm not going to feel guilty
[00:16:23] about it I can't control it you know you can't so my question I love the story what are some
[00:16:30] of the things you do to help you get through the guilt that guilt feeling oh well you know
[00:16:36] I talk to my kids a lot um my oldest son you know he's 28 now and the relationship that he
[00:16:43] and I have like the adult relationship that we have is amazing is it so the adult
[00:16:49] the relationship I have with my 24 year 25 year old is amazing like yeah it's like he
[00:16:53] turned into a different person and he thinks his mom is smart now I know oh listen my son
[00:16:59] calls me three times a day asking me for every so does mine everything and I love it I
[00:17:04] love it because I'm like oh you know he knows that first that I'm here for him and second that
[00:17:10] you know I do have something to say that that's you know that he that has some value in it but
[00:17:17] so the guilt situation my oldest son it he is my biggest cheerleader like my little one
[00:17:26] thinks I'm Wonder Woman so he's like yeah you can do it all but my oldest son has seen me
[00:17:31] all of you know all the trials and tribulations that I've gone through in life and he doesn't
[00:17:38] just like believe in me in the superhero way he really like genuinely you know um has faith in
[00:17:45] me right and and and he will tell me when I am feeling guilty he can tell and he will remind
[00:17:55] me not to feel guilty there are conversations that we have lots of conversations where he'll
[00:18:00] say you remember mom when this and this happened and and uh you were really mad at me and and I
[00:18:07] know that you feel guilty because you feel like maybe you didn't do the right thing and
[00:18:11] and and guiding me not to get in trouble in that way or whatever and and he always says it
[00:18:17] was never you you know don't feel guilty it was never you it was always me you've done
[00:18:24] the best and you possibly can do you're the best mother ever and and listen and he's always
[00:18:29] very positive too so when I say I just feel like like lately I've been feeling very guilty that
[00:18:33] I'm not spending a lot of time with my grandson like I expected to have a grandchild and I don't
[00:18:38] know like totally take over the grandbaby you know and like it'd be he be mine and I haven't
[00:18:43] been able to because I'm so busy and with a 10 year old that plays every sports and we're
[00:18:48] running around and I've been feeling guilty but but he he just really grounds me you know
[00:18:54] he just reminds me that if if I'm feeling guilty because I don't know I went out of town to do some
[00:19:01] to speak somewhere right um and I wasn't home he'll remind me of the positives that come
[00:19:07] from that you know like how many people's lives did you change you know and and we know what
[00:19:12] you're doing and we appreciate it and we look up to you and and we're proud of you so I mean
[00:19:17] let us be proud of you go do your thing you know um so that's
[00:19:24] the I think and I know not everybody has an adult child like I do um that has that relationship
[00:19:30] with them but somebody I think in your family or somebody maybe a best friend or somebody
[00:19:34] that can maybe guide you through the the guilt emotions and turn them into positives you know
[00:19:40] make sure that that you're seeing both sides of there's a there's a positive reason why
[00:19:44] you're doing what you're doing and if you're feeling guilty over it um you know you have to
[00:19:49] kind of go backwards to think about why am I doing this you know why am I why am I moving
[00:19:55] town to go speak to a group of people right you know so why am I feeling guilty I wanted
[00:20:00] this so you kind of sometimes have to get somebody to to remind you why you're doing
[00:20:06] what you're doing what you even got into and why you which is not yeah I think for me
[00:20:14] especially you know even working with say my family or even employees or the company is just
[00:20:20] communicating the fact that you feel guilty about it like it's okay to say to your staff
[00:20:26] like man I feel guilty haven't been here very much um I've been doing x y and z like just
[00:20:32] another level of communication or even just saying it out loud makes you feel better talking
[00:20:37] through it with someone whether it is staff a friend family just talking through it and
[00:20:43] saying it out loud um because you're probably not the only one that feels that way yeah and
[00:20:48] and you know again we all feel guilty in my my assistant her name is Maris Cella and I have
[00:20:55] to say it because I love her um she's been with me for 12 years and she knows everything
[00:21:01] about me and let me tell you I can walk into the office and she could be like what's wrong
[00:21:06] today you know like she knows and and she's and she's amazing so we do we talk a lot like
[00:21:12] she's on vacation right now and and I and I push her to take vacation all the time I'm like oh go
[00:21:18] go go go you want to go on a boat go you know because she does so much for me and um and I
[00:21:25] do I feel guilty that I'm not at the in the office as often and and they the staff understands
[00:21:31] that you know if I sit in the office the very next month we make less money it's like it's
[00:21:40] it happens every time right if they keep me in the office all month working on a project
[00:21:45] I'm not out there touching touching you know which is what I do I touch and and if I'm not
[00:21:52] out there touching then you know things kind of slow down for the following month and it
[00:21:56] happens every time so the staff knows that I need to be out and I think you too I mean for
[00:22:01] your business what you're doing is developing your business it's increasing the business it's
[00:22:07] putting light on your business right it's bringing awareness to what you're doing and creating
[00:22:11] relationships and that keep all that momentum going yeah yep so um yeah I mean I think
[00:22:20] and I said it earlier having the right staff and that's hard to do I mean finding the right
[00:22:27] people is hard to do um but but once you find them you have to really be empathetic to
[00:22:33] their issues too and be there for them not just as a boss but you know as a friend and I
[00:22:38] know that a lot of people are like oh you can't you know you can't mix like you know business
[00:22:43] and pleasure but I don't I don't believe in that I tell I tell my staff everything they
[00:22:48] know they know when I'm crying they know when I've broken up with a man and I'm just like
[00:22:55] they know what I need a new man I'm like so let's talk about that then let's talk about
[00:23:01] challenges what what do you feel like your current biggest challenge you know or what do
[00:23:06] you call your seat in your company are you ceo co visionary I don't know like what do you
[00:23:12] call yourself in your company I well I'm I am I am the president of the company president
[00:23:21] I don't I don't have like a you know like a different title you know I've always been
[00:23:26] the president and I'm the president um I am kind of like the north star right I'm kind of I stay
[00:23:34] away from oh I should give myself that title the north you're the north star I'm the north star
[00:23:41] you know where I kind of I I kind of am further away but I'm shining the light and I'm also
[00:23:48] your way that's what I do here so I but but my staff mainly runs the majority of of the business
[00:23:57] and um so yeah I'm I'm I'm the president north star okay yes so as the president
[00:24:07] slash north star what's your current challenge like is it personal is it
[00:24:11] like challenge that you're hitting like a block or growth issue um like what do you feel
[00:24:17] your current biggest challenges right now um you know and uh I and I feel like
[00:24:26] we we started recording um videos for all of our processes
[00:24:36] and when I hire someone I never hire anybody for a higher position like a higher position
[00:24:41] I always hire for receptionists and when we have an opening for a higher position we move that
[00:24:48] receptionist to that position right oh nice always do that so I never ever hire someone
[00:24:55] like we're not gonna hire a closer we're gonna hire a receptionist we're gonna see how she
[00:24:59] does and if we need a closer we're gonna try to train her into this that or move someone
[00:25:04] else in the company into that position um I so so for us um our biggest issue is that I have
[00:25:14] I've spent a ton of time putting together these videos for it and I think everybody
[00:25:22] and and if you guys are listening to this this is really a great idea somebody actually
[00:25:27] an ex-boyfriend of mine gave me that idea he had great ideas and um and I implemented it
[00:25:32] so what I did was everything that that receptionist position does from clocking in to making copies
[00:25:41] to walking to the FedEx box to stamping mail to drafting a letter to um I don't know turning on
[00:25:50] the TVs in the conference room like everything that I expect them to do I have a video for it
[00:25:57] and it's me actually doing the work so it's like a video of me walking to the FedEx box
[00:26:02] let me show you you know so when we hire someone the first week they spend watching all of our
[00:26:11] videos so they feel like I have I personally have trained them but I haven't spent a minute
[00:26:19] doing it and then after the week of them reviewing everything then we get them into
[00:26:24] heavier stuff but at least by the time they come to me they know what we do I have them watch some
[00:26:30] of our YouTube channels some of our videos of like what closings look like what papers are
[00:26:36] you know what documents we we deal with you know all that stuff there's a lot there and
[00:26:41] and I feel like where I'm lacking right now is that I felt so proud that I did that and um
[00:26:50] and it took me so much work that I stopped right so now the rest of my staff is like hey Karina can
[00:26:59] we get a video on this and I'm like yeah and I'll write it down right and I can't bring myself
[00:27:06] to sit down and actually do videos for the higher staff I don't know why that's a big
[00:27:13] challenge for me right now I don't know but I it's I almost feel like oh god I can't take
[00:27:19] on that big project like I'm looking at it like a big project when it probably isn't you know
[00:27:23] I could do a video here in a video they aren't just top of them yeah um but and I think that
[00:27:28] that is that's a thing and the other thing that's a challenge right now for us is
[00:27:33] just finding um qualified people um and again uh because we always hire for the receptionist
[00:27:41] position it's kind of an easier one but also the one that turns over the most which is why
[00:27:47] we did what we did with the videos because we we can't spend a month training someone and then
[00:27:52] three months later they leave and it happens often because that's a position that um you
[00:27:58] know doesn't get paid the most you know it is a full-time position you have to be here
[00:28:03] you have to be professional you're at the starting level here and it's it you know it's
[00:28:09] a hard position to feel fill and keep filled um because of that because somebody comes in and
[00:28:18] they're getting paid you know whatever they're getting paid and then they're here for two months
[00:28:22] and they go somewhere else and they say oh yeah I've been working for you know Borja Law or
[00:28:26] Borja Consulting in American Real Title they're like you're hired right and and then
[00:28:31] they're gone um so I think that the rollover of that of the lower um the lower paying positions
[00:28:41] it's hard for us and it's so hard that um in December we had our receptionist um went to
[00:28:49] college and she actually moved away to college and after that I decided not to hire another
[00:28:54] receptionist it's been three months and we haven't had a receptionist and um you know and
[00:29:00] so I struggle with finding the right people finding people that will want to stay and grow
[00:29:06] with us because that's really the idea um and uh again in my other positions my people have
[00:29:13] been here forever like I said you know my my other closer slash assistant's been with me
[00:29:19] for 12 years and I have I have staff out of the country as well with me for years too um so
[00:29:26] that's nice you know we we have we have enough people but but we have no receptionist right
[00:29:31] now it's been that's a challenge for me that's a big yeah um you know the whole covid the great
[00:29:38] resignation thing the one thing that it did do that um I've talked about in several other
[00:29:43] videos is that um so statistically they're gonna they're saying that the great resignation
[00:29:48] is over but what it did was it conditioned people to be comfortable quitting their jobs
[00:29:56] and it conditioned the job hopping versus before that covid mentality it was like I get a good
[00:30:01] job I stay there I save my money I live in a white house with a white picket fence that
[00:30:06] that whole thing is over because people want time freedom they want to travel they want to
[00:30:11] work remote they want the ability to work how they want where they want and when they
[00:30:15] want but it also conditioned uh people to be comfortable with quitting yep yeah and it is hard
[00:30:23] everybody wants to work from home I mean my my oldest son uh basically he was working for a
[00:30:30] company that downsized so he was let go and he literally didn't work for like two months
[00:30:37] because he was adamant that he needed a work-from-home job and he was offered a ton of positions
[00:30:44] and he was like nope nope nope nope so yeah I mean it's um it's difficult and what I do
[00:30:52] you know if you think about what I do what we do if you were to buy or sell a house um you
[00:30:59] have to sign documents right and there are a lot of these are being done online now um and
[00:31:05] or you know I can email documents with somebody somebody's doing it remotely but
[00:31:09] people want to have the space to come in to sit down to sign their documents they want to see an
[00:31:17] actual office when they're dropping off their checks for deposits I mean like everybody's
[00:31:23] like oh you should go virtual like I don't even know what that would look like because
[00:31:27] people just show up you know with deposit checks and they want to make sure that
[00:31:31] they're dropping their money real person well real person somebody they know you know and uh
[00:31:38] it's so it's difficult for us because it requires us to have staff in the office we have to have
[00:31:45] staff in the office um there's nothing we could do about it I would love for all of us to be
[00:31:49] able to work remotely but it's impossible in my line of business and that's what it is
[00:31:54] you probably feel the same way I mean when people are cleaning a house you can't do that
[00:31:58] remotely yeah so we have transitioned a lot of our culture and the way we way we do things
[00:32:07] into kind of more of a remote setting because our technicians they work from an app like they
[00:32:12] they go from their from their home to the first home they're not coming into an office
[00:32:16] every day to the same office every day at the same time it can't be a full remote company
[00:32:21] it's it's a remote hybrid I don't remember what we call it remote like something like that
[00:32:28] because our scheduler can be remote or our sales but ultimately we can't clean a house
[00:32:33] through zoom right and that's that's with us the staff that's out of the country they're all doing
[00:32:39] processing and payoffs and you know preparing title commitments things that are all you know
[00:32:44] web-based from our apps and things and uh and of course and they can answer phones too we're
[00:32:50] all connected to the same system so if you know if I have an employee that's in in Thailand
[00:32:56] today I don't have any in Thailand but if I did you know I I could just you know press a
[00:33:02] button and reach out to them from our own phone systems we're all connected and stuff so
[00:33:06] so it's kind of like they're here but but yeah some of those positions can but
[00:33:10] you know we at least need three people in the office at all times I mean we just do because
[00:33:16] because of the the line of business that we're in and people want to see us they want to see
[00:33:20] them when I'm not in the office you have no idea how many times people are like
[00:33:24] Corina you're always on vacation I'm like boy I haven't taken a vacation since
[00:33:28] Thanksgiving but I'm not in the office and they don't see me so and that's why I do a lot of
[00:33:33] the videos like I do um videos for I have which is great too for people that are watching you
[00:33:39] know things things ideas right to keep you from having to actually be the one touching base
[00:33:46] with all of your clients all the time um I pre-recorded these videos um that gets sent
[00:33:52] by a remote staff member um every so often so at the beginning of the file um you'll get a
[00:34:00] video of me that says hey together I'm so excited you know and and then they feel like they saw me
[00:34:09] right so they are not calling me and then I answer all the questions and I'm like click
[00:34:12] this link and that link and then this link and then you can get another video you know so
[00:34:16] like I do all of that stuff like I I I realize what calls we're getting the most
[00:34:23] and I put those on video and I explain it all in video and and through the process where I know
[00:34:29] this is the next question that's gonna come because now the file is two weeks old you know
[00:34:34] send that video out and and my I don't even have to tell them that now they know when these
[00:34:39] videos need to go out that's awesome yeah we did the same thing and organize it um I am in
[00:34:45] every email and a video I'm in every communication in video I answer every question
[00:34:52] in video form um video has been my best friend and I think it's a big differentiator as well as
[00:34:59] like a competitive advantage of some of the owners that don't want to do video or are not
[00:35:03] as comfortable with it because for what we found is it's easier to create systems processes
[00:35:09] interact with customers and employees I do a Friday video every Friday
[00:35:14] to our employees just doing uh it's like um we call it the TGIF dispatch it's what's
[00:35:20] what's happening what's new and what to expect oh I like it I think I'm gonna implement that
[00:35:26] it's just a three to five minute just fast like nothing super formal it's just to give
[00:35:30] them a consistent like feel of what's going on oh I'm gonna do that because you know
[00:35:38] it's funny just yesterday I was like I need to implement Monday morning meetings so I was
[00:35:43] I'm beginning to master class you know what master class is that you know it's like an app
[00:35:48] that's got all of you okay yeah and these people these you know professionals that have
[00:35:54] made it they teach you their their tools or whatever it goes from everything but I was
[00:35:59] watching Martha Stewart's the other day I love this is a whole different topic I was
[00:36:04] I like the wine 19 crimes and oh yeah yeah and so I'm at the store getting a 19 crimes uh
[00:36:12] Cabernet and I look up and Martha Stewart's on the cover of 19 crimes uh Chardonnay because
[00:36:20] it's it's everyone who's been committed committed a crime is on the bottles of 19 crimes
[00:36:25] and I'm like five months Martha Stewart made it she's on the front of 19 crime Chardonnay
[00:36:31] okay yeah it did you know that she also at the age of 80 something right opposed for you
[00:36:39] probably saw this for sports illustrated this swimsuit issue yes and not saying anyway so
[00:36:45] uh but she was you know she's very good at at this like what you're doing with your videos
[00:36:51] you know she does these meetings you know with her staff at home and her staff at the office
[00:36:56] and you know like she does them actually every day I can't do a meeting every day
[00:37:01] but I started thinking I really need to implement the Monday morning meeting but the problem with
[00:37:07] us is that we all we all because I give my employees um uh the ability to work the way that
[00:37:17] they like to work um our schedules are all over the place you know my assistant may have
[00:37:23] three meetings from nine to eleven and she puts it on the calendar but we don't I don't
[00:37:27] we have no time to speak so they work more of an in an asynchronous style yeah and then you
[00:37:33] know we got angel who may have like two conference calls with clients that he needs
[00:37:37] to get info from and then we got Vicky that's got you know it's dealing with banks and
[00:37:42] whatever and and it's very hard to get us together so when I thought oh I need this
[00:37:49] meeting I was like ah forget it it'll never happen we've tried it before I love your idea
[00:37:55] with the video I'm gonna do and if I'm late it's just like it's just it's just you telling
[00:38:02] them what's going on so it doesn't have to take an hour like our old meetings you'd say
[00:38:08] yeah and if I'm late with the video they're like hey where's your Friday video
[00:38:14] so they're expecting it they like that consistency that level of communication
[00:38:18] it's asynchronous so asynchronous means they can digest it whenever they want because they have
[00:38:22] control over their schedule um so we work in more of an asynchronous style that can scare
[00:38:27] some people you have to be comfortable with asynchronous yeah um but it really gives your
[00:38:33] staff kind of that empowerment to lead themselves and if here's the thing if they
[00:38:39] can't meet those expectations you're going to see them fail quite quickly right yes right so
[00:38:46] I have one last question before we wrap up and it is Karina what would you tell the younger
[00:38:52] version of yourself like knowing what you know now what would you tell the younger version of
[00:38:57] yourself um to kind of the advice you would give her to kind of expedite that growth like
[00:39:04] what do you know now that you're like oh my god I finally knew that when I was 20
[00:39:07] I'd be a billionaire by now um you know I think that I would tell myself that I don't know it all
[00:39:17] and I can't do it all and I can't take everything on uh because man I suffered with
[00:39:24] that I wanted to do everything I didn't want to let go of nothing you know it was like no
[00:39:27] one does it better than me I'm the only one that could do it this good right if I had if I
[00:39:34] didn't have that issue within myself I would have grown you know faster than than I have as far
[00:39:42] as on the business side of things um because it just uh you can't if you're going to grow
[00:39:51] you have to have people work alongside you um but you can't you know you got you gotta
[00:40:00] delegate you can't take it all on I mean you're not you can't do all of your accounting and all
[00:40:05] your marketing and still take care of your clients you know right so you have to you
[00:40:11] have to hire people and and and then trust them because that was my issue is that I
[00:40:18] would trust someone enough to hire them but then I wouldn't trust them to do the work
[00:40:23] I love that you said that um totally guilty of the same thing when I was younger I think it
[00:40:30] comes with age and experience but um you know I see so many people hire people I mean
[00:40:37] a great example is like you know we hire people to clean people's houses I have to
[00:40:41] have full trust in them to even send them in my own house versus even you know strangers
[00:40:47] houses which is our customers or our customers houses and it's just empowering them
[00:40:52] and training them and having those processes to then just let go yes you have to because again
[00:40:59] you can't control everything either so it goes hand in hand I would tell my younger self girl
[00:41:05] you don't know it all girl you can't take it all on girl you're not gonna grow if you
[00:41:10] pretend to be the only one that could do everything the way that you want it done and
[00:41:16] it's okay if things aren't done your way absolutely so that is a great note to end on Karina
[00:41:24] so Karina I want to thank you for being a guest um on the Fearlessness podcast
[00:41:29] so is there anything um up next for you anything exciting you want to share we're going
[00:41:34] to make sure to put your information in our show notes so any of our listeners can find
[00:41:38] you uh but do you have anything in the works anything exciting uh no you know uh last year
[00:41:45] I wrote a chapter in a book that became a best seller um and it was something very personal
[00:41:52] in my life that led me to this like I have no control of anything kind of you know mentality
[00:41:57] that really I love right now I'm loving it and um and I I'm going to start working on
[00:42:06] writing more so I think what's it's not totally in yet you know I have a reading
[00:42:14] program for kids so I write children's stories and I've never published any of them
[00:42:18] um so I think I'm going to start working on those all my writing abilities that's so exciting
[00:42:26] I start writing with a with a with a writer uh April 1st for my first book so no it's it's
[00:42:34] really just like we were talking about earlier like what would you tell your younger self
[00:42:39] um you know when I was asked to write that chapter they said we need 1500 words and I was
[00:42:44] like ah I can write 1500 words in two minutes and I literally sat and cried for like eight hours
[00:42:53] because I didn't even know how to start and then you know things like emotional things
[00:42:58] because you're if you're talking about your life you're like well I don't want to share
[00:43:01] that or maybe I should share it and you know you you start questioning yourself so
[00:43:05] don't do that to yourself let it all out let it all out yeah so I I did hire um a writer
[00:43:13] to help me because I you know Gary V I don't know if you follow Gary V but any of the books he
[00:43:17] wrote he never wrote he talked through the process so I'm a talker um so we're going to
[00:43:22] talk it he's going to write he's a very he wrote Buy Back Your Time which was a New York
[00:43:27] best seller that's his most one of his most recent books that he ghost wrote for Dan Martell
[00:43:33] um but you know when I signed the deal to do this I'm like here comes the little girl
[00:43:40] syndrome uh who's gonna want to read a book about me like what do I have to share
[00:43:49] and then luckily I have like my husband a group of friends are like no it's awesome
[00:43:53] you're gonna crush it I'll read the book like I'm like okay I'll read the book too
[00:43:59] you get in that like yeah well what do I have to say
[00:44:04] you know that's isn't that what they call uh it's a syndrome imposter syndrome imposter
[00:44:10] syndrome right then we're like oh we're not good enough for this I swear that only happens to
[00:44:16] women women are the only sufferers or of imposters well I want to wrap this up before
[00:44:22] we go over time so I want to thank all of our listeners if you enjoyed this episode which was
[00:44:26] a great time you can find more of them on LibbyD.com or TheFearlessness.com so guys
[00:44:32] that's a wrap into the heart of fearlessness remember every step we take is a move towards
[00:44:39] our strength and our own courage keep walking through those fires because on the other side
[00:44:44] lies a version of yourself that's unstoppable I'm Libby reminding you to embrace your
[00:44:49] fearlessness until next time stay brave stay bold and keep pushing forward


