Mastering Career Growth and Personal Branding with Jenny Fernandez

[00:00:02] [SPEAKER_02]: Hey everybody this is Bob Goodwin and welcome to another episode of Career Club Live. Thank you so much for joining us

[00:00:10] [SPEAKER_02]: For those of you who are in job search mode right now or those

[00:00:14] [SPEAKER_02]: That you might know someone who is and I think everybody does at this point

[00:00:18] [SPEAKER_02]: Just want to encourage people to go to career dot club and register for our free coaching calls that we do every Thursday

[00:00:25] [SPEAKER_02]: It's a group coaching call. It's one hour

[00:00:28] [SPEAKER_02]: It is at one o'clock Thursday's Eastern time and we would encourage whether you're in job search or know

[00:00:34] [SPEAKER_02]: Someone who is to join that it's always free no selling just what we hope is high quality coaching for you

[00:00:40] [SPEAKER_02]: So today's episode I am really excited. I got to meet Jenny Fernandez through our mutual friend Dori Clark

[00:00:47] [SPEAKER_02]: And if you know who Dori is she's amazing turns out she hangs out with amazing people

[00:00:52] [SPEAKER_02]: So let me just read a little bit about Jenny's background and I think you know why I'm excited to have her on today

[00:00:59] [SPEAKER_02]: So

[00:01:00] [SPEAKER_02]: Jenny Fernandez is a leadership and organizational coach to profess your Columbia University and New York University in my view

[00:01:07] [SPEAKER_02]: Jenny partners with organizations and senior leaders to enhance leadership effectiveness

[00:01:12] [SPEAKER_02]: instill accountability and boost business delivery through collaboration

[00:01:16] [SPEAKER_02]: Innovative thinking and skill development

[00:01:18] [SPEAKER_02]: She's got a really rich background as a former chief marketing officer and senior executive at a number of Fortune 500 companies

[00:01:25] [SPEAKER_02]: And she brings decades of industry experience

[00:01:27] [SPEAKER_02]: She's recognized as a top voice in executive coaching and leadership development is dedicated to driving

[00:01:34] [SPEAKER_02]: transformational change and fostering transformational growth

[00:01:38] [SPEAKER_02]: Join us as we dive into insights on career management personal branding and navigating the future of worth

[00:01:44] [SPEAKER_02]: You know with that while Jenny welcome

[00:01:47] [SPEAKER_00]: Thank you so much Bob and and you know I'm very excited to be here with your audience

[00:01:52] [SPEAKER_02]: No, thank you. So this is great

[00:01:54] [SPEAKER_02]: You know I probably did a little bit of a disservice to all of your credentials and I know that we'll get into some of this in just a minute

[00:02:00] [SPEAKER_02]: So as is our want to do if we could just do a few icebreaker questions

[00:02:04] [SPEAKER_02]: So people can get to know you that be okay. Yeah, that's also that's the thank you awesome

[00:02:08] [SPEAKER_02]: So very easy when to start off with wherever you born and raised yes, so actually I was born in the minicure public

[00:02:15] [SPEAKER_00]: And I was in the Caribbean until I was 12 and the net transitions to New York City and that this is where I have been for most of my life

[00:02:24] [SPEAKER_02]: Awesome very cool. So Dominicana the Dominican accent

[00:02:29] [SPEAKER_02]: Crushed me so instead of come on start come with that

[00:02:33] [SPEAKER_02]: It's like yes is a optional with a Dominican accent at least that's it. That's my dude

[00:02:38] [SPEAKER_02]: So now we talked about the truth in my you and Columbia, but where did you do your college work?

[00:02:45] [SPEAKER_00]: Yes, so actually I went to my undergrad to Columbia University and I pursued two different degrees

[00:02:51] [SPEAKER_00]: I went to Columbia College which is the liberal arts side of the university and

[00:02:57] [SPEAKER_00]: Believe it or not. I actually pursued the least

[00:03:00] [SPEAKER_00]: Artsy major that I could find which was math

[00:03:05] [SPEAKER_00]: The reason for that was because I was just great at it

[00:03:10] [SPEAKER_00]: I love problem solving. I think you're gonna see that thread around my career choices and my pvets

[00:03:16] [SPEAKER_00]: And then I also went to the engineering school and there I did

[00:03:21] [SPEAKER_00]: Operations research which you could say is the least engineering major I could find in the school

[00:03:26] [SPEAKER_00]: And what I loved about it, which is again

[00:03:29] [SPEAKER_00]: This idea of problem solving you're looking at the operations of a business of a team

[00:03:34] [SPEAKER_00]: Trying to optimize and get the best possible solution

[00:03:37] [SPEAKER_00]: So that has really I think impacted how I think and even frankly how I write which I could tell you more later

[00:03:45] [SPEAKER_00]: You know, they go get into that and so just very quickly to solve it that your family

[00:03:50] [SPEAKER_00]: Oh, yes, yes, so I you know how I very tight

[00:03:53] [SPEAKER_00]: Meet family as you know as I mentioned earlier

[00:03:56] [SPEAKER_00]: I am Latina Latina eggs. So obviously I am very close to my parents my sister

[00:04:04] [SPEAKER_00]: a pet mom and

[00:04:06] [SPEAKER_00]: You know somebody who I always have Sunday subbed with my my parents

[00:04:11] [SPEAKER_02]: That is very traditional and very cool. So I think that's nice and then

[00:04:15] [SPEAKER_02]: So you just alluded to this, but you might just painting a quick picture of your career arc and sounds like some of the choices you two made

[00:04:23] [SPEAKER_02]: Miami made them

[00:04:24] [SPEAKER_00]: Yes, no, definitely. Thank you Bob

[00:04:26] [SPEAKER_00]: So I truly followed the more traditional career choices up until I would say

[00:04:32] [SPEAKER_00]: 2015 and what I mean by that was I started my career in a major consulting firm one of the top five at the time

[00:04:40] [SPEAKER_00]: Accenture and I pursued again

[00:04:43] [SPEAKER_00]: The great consulting track record getting to know amazing clients, you know from Northstrom, Sujese pennies

[00:04:50] [SPEAKER_00]: And then what I did was go back to business school again checking off all the milestones that we

[00:04:56] [SPEAKER_00]: Quarant Quarant were expected to follow as a great

[00:05:00] [SPEAKER_00]: You know business leader and then I did another pivot

[00:05:03] [SPEAKER_00]: I decided that I truly wanted to see the end to end of the

[00:05:08] [SPEAKER_00]: Recommendations that I was a little bit from my client so I wanted to really again be a business owner

[00:05:14] [SPEAKER_00]: And what I did was when I studied marketing

[00:05:17] [SPEAKER_00]: I joined craft foods in the brand management side and

[00:05:22] [SPEAKER_00]: That allowed me Bob was really again to you know own in business have a P&L management

[00:05:28] [SPEAKER_00]: Managed people again truly me very creative and innovative

[00:05:34] [SPEAKER_00]: Developing the product as well and he took me also abroad

[00:05:38] [SPEAKER_00]: Which I think was a fantastic experience

[00:05:40] [SPEAKER_00]: Where did you go?

[00:05:42] [SPEAKER_00]: Yeah, so I had a fertility to move to China

[00:05:46] [SPEAKER_00]: So I was in China for three years and it was actually managing the or your brand the or your cookie brand in all the

[00:05:53] [SPEAKER_00]: Vesia Pacific so China in the Australia

[00:05:56] [SPEAKER_00]: Korea Japan and Southeast Asia and then what happened after you left craft?

[00:06:02] [SPEAKER_00]: Yeah, so so

[00:06:04] [SPEAKER_00]: Crafts slash one the least you know is it was kind of a company that got you got to be to two that got that bested

[00:06:10] [SPEAKER_00]: So after my my time with both companies

[00:06:13] [SPEAKER_00]: I decided to join a service company which was called in Merlin Entertainment

[00:06:19] [SPEAKER_00]: It's a British company that actually focuses on attractions and the reason for that Bob was I

[00:06:26] [SPEAKER_00]: Pretty much had under my belt the kind of the business ownership the product side

[00:06:31] [SPEAKER_00]: But when I came back from China, I saw their world truly involved in the US and really services industry

[00:06:38] [SPEAKER_00]: We direct a consumer with the internet was just exploding

[00:06:42] [SPEAKER_01]: Cool, and then it's so you're at Merlin and then

[00:06:47] [SPEAKER_01]: What

[00:06:57] [SPEAKER_00]: Sorry Bob, can you repeat that?

[00:07:01] [SPEAKER_02]: Yes, so so you went to Merlin after you got back where where did you go from there?

[00:07:06] [SPEAKER_00]: Yes, yes, no, thank you. So my journey kept

[00:07:09] [SPEAKER_00]: Basically going from large fortune 100 companies to medium size and then I actually joined a privately held

[00:07:18] [SPEAKER_00]: Company it kind of almost like a startup company

[00:07:22] [SPEAKER_00]: Because in the US I joined a company

[00:07:25] [SPEAKER_00]: Cold locker. They are an Italian company family owned but it was very very new in the US very well established abroad

[00:07:34] [SPEAKER_00]: Almost 100 years old, but in the US was just a couple years old and we were looking to grow the business and

[00:07:41] [SPEAKER_00]: It was an opportunity that came to me as every sold of a prior

[00:07:45] [SPEAKER_00]: Professional relationships so many that I had known for over 10 years

[00:07:49] [SPEAKER_02]: Okay, and then one thing so I want to make sure that we don't skip past so the people really kind of understand some of your credentials

[00:07:57] [SPEAKER_02]: You you became associated with martial gold Smith and his coaching and and consulting business

[00:08:03] [SPEAKER_02]: Can you explain what that is and what that credential really means?

[00:08:08] [SPEAKER_00]: Yeah, yes, of course. So

[00:08:10] [SPEAKER_00]: Martyr Goldsmith as many of you might know he's a fantastic thought leader

[00:08:14] [SPEAKER_00]: One of the most famous

[00:08:16] [SPEAKER_00]: coaches CEO coaches in the world and

[00:08:21] [SPEAKER_00]: He has created kind of a legacy project where he has a philanthropic

[00:08:25] [SPEAKER_00]: You know community where he's able to truly give give away his knowledge and he creates really a community that is based

[00:08:33] [SPEAKER_00]: On connection so he did this I believe he started in back in 2017

[00:08:38] [SPEAKER_00]: Where literally he was looking to get like 15 people in the community and he had 18,000 people apply

[00:08:47] [SPEAKER_00]: Elected so without he established the M.G. 100

[00:08:52] [SPEAKER_00]: It became a 100 person community at the beginning and I have a opportunity to join a couple years ago

[00:08:59] [SPEAKER_00]: It is and my imitation only

[00:09:01] [SPEAKER_00]: Community so definitely the one people who are thought leaders who are

[00:09:07] [SPEAKER_00]: Again people who have been very successful in their careers as well, and who are looking to give back

[00:09:12] [SPEAKER_00]: It's about really creating

[00:09:14] [SPEAKER_00]: Kind of a philanthropic approach about paying it forward

[00:09:17] [SPEAKER_00]: So I was very very happy to join and that's the community that I always kind of rely rely and rely

[00:09:23] [SPEAKER_00]: to and work with as my more of directors and what is the current version of Jenny doing

[00:09:29] [SPEAKER_00]: This yes, yes, in my as I embrace my portfolio career as you have heard

[00:09:35] [SPEAKER_00]: So the current version of me. I have transitioned to become a full-time

[00:09:40] [SPEAKER_00]: Leadership coach and team coach as well as continue to

[00:09:44] [SPEAKER_00]: Move forward with my thought leadership

[00:09:46] [SPEAKER_00]: I am very active on LinkedIn so I invite you to connect with me there. I create a lot of content

[00:09:52] [SPEAKER_00]: And I also am a contributor to however business review on fast company and I create all again a lot of content that

[00:09:59] [SPEAKER_00]: HR leaders people managers and business owners might find very valuable as well

[00:10:04] [SPEAKER_02]: Well, that I can say is a fact so having read some of your articles and again

[00:10:10] [SPEAKER_02]: I'm so appreciative of Dorie getting us introduced because you are producing a lot of really really high quality contents

[00:10:16] [SPEAKER_02]: So thank you and I know you'd be sharing a little bit of that today last last question that will dive into it

[00:10:21] [SPEAKER_02]: What do we find Jenny doing when you're not doing all these amazing business transformation things in coaching?

[00:10:27] [SPEAKER_00]: Oh, no, thank you. Thank you for that. I am truly a new yorker by choice. I love my city

[00:10:34] [SPEAKER_00]: So you probably will find me you know my center park walking. I love their urban hiking

[00:10:40] [SPEAKER_00]: I love yoga as well so that's something that really I think gives me

[00:10:45] [SPEAKER_00]: kind of yoga meditation that that balance that we all need to recharge

[00:10:51] [SPEAKER_00]: And just just basically keep centered so you're definitely by me doing that with friends and family

[00:10:58] [SPEAKER_02]: No, that's awesome. Okay, so let's jump into this and I think there's a really kind of cool

[00:11:04] [SPEAKER_02]: Starting point here that leverages a couple things that you're experience in the trunone for including

[00:11:11] [SPEAKER_02]: I must start on personal branding

[00:11:13] [SPEAKER_02]: So right at you you're a classically trained

[00:11:17] [SPEAKER_02]: marketer right from craft slash mondialies on big brands like Oreo

[00:11:22] [SPEAKER_02]: But then there's also the career coaching executive coaching piece

[00:11:26] [SPEAKER_02]: So could you just kind of start to to riff for a minute on what what a personal brand

[00:11:32] [SPEAKER_02]: Means to you why it's important and help make people should be thinking about the wrong

[00:11:38] [SPEAKER_00]: Yeah, it's no thank you definitely Bob. I mean as a life-long career marketer

[00:11:42] [SPEAKER_00]: I have truly I think develop my my thought leadership by my neck and my knowledge base

[00:11:48] [SPEAKER_00]: on building household names right so as I mentioned brand like

[00:11:53] [SPEAKER_00]: Brands like Oreo post-serials cream of weed. I mean you name it with with things stresscat

[00:11:59] [SPEAKER_00]: So my goal is to take all of this marketing principles and theories and strategies that I have already

[00:12:06] [SPEAKER_00]: Leverage to create you know household names to help business leaders

[00:12:10] [SPEAKER_00]: Like yourselves to really establish yourself and become thought leaders

[00:12:15] [SPEAKER_00]: Because one of the things that we're seeing more and more about is that even folks were still working in industry

[00:12:22] [SPEAKER_00]: They have to establish their their name and truly create a network that is able to help elevate what they do

[00:12:30] [SPEAKER_00]: Help elevate the people that they manage on the company it adds values across all of those different vectors

[00:12:36] [SPEAKER_02]: So but I really do want to double click on

[00:12:40] [SPEAKER_02]: Personal brand for some people personal brand means well I'm on linked in a lot and I post a lot of content

[00:12:47] [SPEAKER_02]: Right or you know

[00:12:50] [SPEAKER_02]: I'm known as the class clown or like

[00:12:53] [SPEAKER_02]: Things that I think are maybe not the exact

[00:12:55] [SPEAKER_02]: Point of a personal brand is you think about the

[00:13:01] [SPEAKER_02]: Fundamentals of these household brands what where did the transferable elements

[00:13:05] [SPEAKER_02]: For someone who's looking to create their professional brand

[00:13:10] [SPEAKER_00]: Yeah, I know definitely so when you go back to basics is about really identifying what is the clear message that defines and

[00:13:19] [SPEAKER_00]: Communicates who you are as a professional

[00:13:21] [SPEAKER_00]: So I always advise my clients to first have a moment of self reflection

[00:13:27] [SPEAKER_00]: So that you can ask yourself you know

[00:13:29] [SPEAKER_00]: What are you good at? What drives passion?

[00:13:32] [SPEAKER_00]: You know because you need to understand again

[00:13:34] [SPEAKER_00]: What makes you who you are so for me? I can give you an example

[00:13:39] [SPEAKER_00]: Part of my personal brand is being an innovator. I am a very creative thinker

[00:13:44] [SPEAKER_00]: I also have kind of the proven to put in which is I spend years working innovation and fire companies

[00:13:49] [SPEAKER_00]: So that is something that I want to communicate and then I also want to help

[00:13:55] [SPEAKER_00]: Business leaders with so when you think about yourself

[00:13:59] [SPEAKER_00]: Identify three elements that you think really truly define who you are and then

[00:14:05] [SPEAKER_00]: Ask others basically do a personal audit ask people who you know on trust

[00:14:10] [SPEAKER_00]: I would say find three to five people from your mentors many prior bosses

[00:14:15] [SPEAKER_00]: I would say no to ask family because they love you and they will they will not really

[00:14:19] [SPEAKER_00]: Vs honest and really honest as you need them to be

[00:14:23] [SPEAKER_00]: But you need people who are going to be honest and tell you what are the three you know attributes that come up for them when they think about you

[00:14:30] [SPEAKER_00]: This is a typical actually career

[00:14:32] [SPEAKER_00]: Question that you may get when you go into an interview

[00:14:36] [SPEAKER_00]: What does your manager think about you what does your direct report think about you?

[00:14:40] [SPEAKER_02]: Yeah, and then so I really appreciate you mentioning that because I don't think enough people do

[00:14:44] [SPEAKER_02]: That and it's a very basic step and I think what you'll also find is it

[00:14:50] [SPEAKER_02]: People see you at different stages of your career they see from different angles depending on the kind of work that you were doing and how you

[00:14:58] [SPEAKER_02]: Contributed to projects and initiatives

[00:15:01] [SPEAKER_02]: You know during the course of your professional relationship and

[00:15:06] [SPEAKER_02]: That's one two is in our experience people also tend to be pretty humble and it feels like bragging

[00:15:13] [SPEAKER_02]: To a lot of people and when someone can say, you know gosh, you know, I think you're like when most innovative people

[00:15:20] [SPEAKER_02]: That I know like I've seen you be so creative like when we were in China working on Oreos and you you had the insight that allowed us to go do X

[00:15:31] [SPEAKER_02]: Well, like you may not have thought like that was particularly amazing. It's I just do what I do

[00:15:37] [SPEAKER_02]: But that was notable for that person. That's one and then two another I think big benefit of this

[00:15:44] [SPEAKER_02]: Back to being like people don't want to brag

[00:15:47] [SPEAKER_02]: Is it somebody like as you said in an interview said you know Bob your what how would you sort of describe yourself

[00:15:54] [SPEAKER_02]: You know that's a great question Jenny. Thank you for asking you I've asked people that I've worked with before

[00:15:59] [SPEAKER_02]: How they and what I've heard was and then you kind of put it in this objective third party

[00:16:05] [SPEAKER_02]: Yes, instead of staying I am a strategic creative problem solver what I have been told throughout my career

[00:16:11] [SPEAKER_02]: Yes, it's and it's like it gives you a way of saying it that doesn't feel like bragging

[00:16:16] [SPEAKER_02]: Then it also kind of brings some authority with it

[00:16:20] [SPEAKER_00]: Yeah, but I would definitely say you you need both because sometimes the way people describe you is not how you what the new future

[00:16:28] [SPEAKER_00]: Self you look into create and

[00:16:31] [SPEAKER_00]: This is especially for people who are in transition whether it's getting a new job or figure it out

[00:16:36] [SPEAKER_00]: What is your next stage in life as you reach those big levels of your pivots in your career

[00:16:41] [SPEAKER_00]: The people who are closest to you see who you have been but not the potential that you have

[00:16:47] [SPEAKER_00]: So this is why you know, it's a balance how do you again combine those two and I really have that inner discussion and say

[00:16:55] [SPEAKER_00]: Do they see me how I see myself and what I'm looking to create and win and again

[00:17:00] [SPEAKER_00]: There's nothing wrong with that there there's supporters and they see you and whatever

[00:17:04] [SPEAKER_00]: They say is fantastic, but you may not be the next phase that you're looking to drive right?

[00:17:09] [SPEAKER_00]: I think many people usually hear when they're looking to go to the executive level

[00:17:13] [SPEAKER_00]: Oh, you need to be more strategic

[00:17:15] [SPEAKER_00]: Maybe you already feel that you are strategic but obviously they're not seeing you in that light and that means you need to get to work to prove that

[00:17:22] [SPEAKER_00]: So I think there's a balance

[00:17:24] [SPEAKER_02]: Yeah, I appreciate that because at the end of the day we own our message nobody else owns our message

[00:17:30] [SPEAKER_02]: And to your earlier point just like being strategically maybe when they saw you you were in a less strategic role or your contribution

[00:17:37] [SPEAKER_02]: That was required at that time might have been more tactical and that's okay because that was execution oriented so

[00:17:44] [SPEAKER_02]: You know, it's a great great point that you're making

[00:17:49] [SPEAKER_02]: With with respect to brand also

[00:17:52] [SPEAKER_02]: You know you I like what you said you've had this portfolio career and sometimes people get stuck

[00:17:59] [SPEAKER_02]: And I'll give you my word picture for this in a minute, but well, like should I talk about the

[00:18:05] [SPEAKER_02]: The consulting work that I've done or so I talk about math. Should I talk about when I was a marker?

[00:18:11] [SPEAKER_02]: Should I talk about the coaching and they get confused on like should I don't have a synthesize

[00:18:18] [SPEAKER_02]: These disparate experiences

[00:18:21] [SPEAKER_02]: How do you talk to yourself how would you talk to a client about synthesizing things it might feel unrelated in there for a

[00:18:28] [SPEAKER_02]: G there's a good New York work for you and putting together a coherent brand statement

[00:18:36] [SPEAKER_00]: Yeah, I know thank you for that. I think that that's it's a great question on a challenge that many folks go through

[00:18:41] [SPEAKER_00]: So I would advise you to even go a level higher

[00:18:45] [SPEAKER_00]: It is not necessarily about the different careers that you've had it's really about the transferable skills that you have learned

[00:18:52] [SPEAKER_00]: That you can you know again that cuts across like what is that thread that story lying that cuts across your entire life career

[00:19:00] [SPEAKER_00]: Right behind that narrative so I think that will help you identify again. What are your good at are you that commercial lead?

[00:19:08] [SPEAKER_00]: You know are you that person who as a mentioned is that innovator are you the strategic thinker

[00:19:14] [SPEAKER_00]: That can happen regardless of your job title

[00:19:18] [SPEAKER_00]: So I think he's again understanding

[00:19:20] [SPEAKER_00]: Kind of those especially the soft skills these days, but despite as we see a lot of work we automated

[00:19:27] [SPEAKER_00]: We really need to go back to those human skills that make us who we are and make us great

[00:19:32] [SPEAKER_00]: So then we can talk about a message in the story that is cohesive that can go across your entire life because

[00:19:39] [SPEAKER_00]: Everything that we have done has built and added to who we are a person

[00:19:44] [SPEAKER_02]: Yeah, Jim. Thank you for for saying that and that is so

[00:19:47] [SPEAKER_02]: For for people who are listening to this

[00:19:50] [SPEAKER_02]: Which you need to share it? I think is one of the key takeaways that you should take which is how do you create this coherent through line this coherent narrative

[00:19:59] [SPEAKER_02]: That pulls it all together

[00:20:01] [SPEAKER_02]: You know again just going in the context of of interviewing

[00:20:05] [SPEAKER_02]: It's incumbent upon you

[00:20:08] [SPEAKER_02]: To create that through line not for the other person to kind of piece it together themselves you need you own that lift if I can say it that way

[00:20:17] [SPEAKER_02]: So I think that's really really important. I want to pick up Jenny on soft skills for just a second

[00:20:24] [SPEAKER_02]: When you're working with your executive clients

[00:20:27] [SPEAKER_02]: This might be an unfair way of asking the questions so you can fix my question

[00:20:32] [SPEAKER_02]: are there like

[00:20:34] [SPEAKER_02]: 2 3 5 soft skills that you see

[00:20:38] [SPEAKER_02]: You know moving forward

[00:20:40] [SPEAKER_02]: In this

[00:20:42] [SPEAKER_02]: Technology oriented world that we live in where the pace and rate of changes just you know

[00:20:47] [SPEAKER_02]: Increasing the magnitude of change what would maybe the top three soft skills that you would encourage people to

[00:20:54] [SPEAKER_02]: To be thinking about and how they can manifest those

[00:20:58] [SPEAKER_00]: Yeah, I know thank you. That's that's really great question and I advise everyone like the world-conforming forum

[00:21:03] [SPEAKER_00]: Has published last year, you know what are the top skills as of

[00:21:08] [SPEAKER_00]: 2023 but also what are the trending skills for the next four to five years and

[00:21:13] [SPEAKER_00]: The ones that resonated most there were some mix some on hard skills obviously like AI technology big data

[00:21:20] [SPEAKER_00]: But most of them were soft skills concrete skills like strategic thinking

[00:21:25] [SPEAKER_00]: Right, are you able as you mentioned but are you able to connect the dots

[00:21:29] [SPEAKER_00]: And create a story so strategic thinking is definitely one of them I advise everyone to think about how can you

[00:21:36] [SPEAKER_00]: Frame what you do in a way that shows this strategy behind it and that you are looking at the bigger picture

[00:21:42] [SPEAKER_00]: The second one that I would advise is strategic communications

[00:21:46] [SPEAKER_00]: This idea of storytelling right how are you able to communicate and flex your communication style to different people

[00:21:54] [SPEAKER_00]: You will not talk to your direct reports or your peers the same way as use manage up and speak up or

[00:22:01] [SPEAKER_00]: Manage externally to clients and to the outside world so having that flexibility and those toolkits

[00:22:08] [SPEAKER_00]: I think is definitely key and then the third one that I live you with is almost is this idea of system thinking

[00:22:15] [SPEAKER_00]: Everything that we do

[00:22:17] [SPEAKER_00]: You know, we want to make sure that we're looking at how does it work together?

[00:22:21] [SPEAKER_00]: It's very strategic but it's also something that can be operationalized

[00:22:25] [SPEAKER_00]: So it's just when you think about the system it allows you to scale what you do in have a bigger impact

[00:22:32] [SPEAKER_02]: All right, I really appreciate that. I'm gonna just pick up on the second one that you said

[00:22:38] [SPEAKER_02]: Which was strategic communication we talked to our clients a lot about this because in the the word picture

[00:22:44] [SPEAKER_02]: I use is like remixing a song

[00:22:46] [SPEAKER_02]: Melody is the same but I adjust like might be more hip-hop or rock and roll or country

[00:22:52] [SPEAKER_02]: Depending on how the audience needs to hear it

[00:22:56] [SPEAKER_02]: For them to be able to

[00:22:59] [SPEAKER_02]: Understand and accept what you're trying to communicate and so sometimes, you know, we just press play

[00:23:05] [SPEAKER_02]: And I tell the story or I communicate this the same way

[00:23:09] [SPEAKER_02]: Just by wrote

[00:23:12] [SPEAKER_02]: Instead of going

[00:23:13] [SPEAKER_02]: She's more of a facts and figures kind of person. I probably need to kind of just focus on that

[00:23:19] [SPEAKER_02]: The other person might need to hear about how this was collaborative

[00:23:23] [SPEAKER_02]: This is a team effort. This wasn't just me me me and and and being able to nuance and be sensitive to

[00:23:32] [SPEAKER_02]: You know, how does this person need to hear this for them to be able to best process it?

[00:23:37] [SPEAKER_00]: Thank you and really well said, but because basically what that has on the need is a strong knowledge about the audience

[00:23:43] [SPEAKER_00]: Who is receiving this message right how how are they going to actually receive it so that you're being effective

[00:23:51] [SPEAKER_00]: And then as you mentioned really

[00:23:53] [SPEAKER_00]: What kind of a story am I telling

[00:23:56] [SPEAKER_00]: Ultimately what is the goal that I'm looking to create is a decision that I want them to take is this just information

[00:24:03] [SPEAKER_00]: And frankly if we bring it back to their workplace now with up to five generations in the workplace

[00:24:09] [SPEAKER_00]: Everybody here seems didn't very different way

[00:24:12] [SPEAKER_00]: So how do you communicate and miss it that speaks to their values and their objectives?

[00:24:18] [SPEAKER_02]: Yeah, and into your point. I mean, what do we have four generations in the workplace

[00:24:22] [SPEAKER_00]: Right now? Yeah, oh sometimes up to five

[00:24:26] [SPEAKER_00]: But yes

[00:24:28] [SPEAKER_02]: Yeah, so it's just like being sensitive a couple other things that I would I would add to what you're talking about one is empathy

[00:24:38] [SPEAKER_02]: You know trying to understand you know where the other person's coming from a bias for listening

[00:24:44] [SPEAKER_02]: Yeah, right and again I know these are common sense things

[00:24:48] [SPEAKER_02]: You know, I'm trying to educate you on it. Do this

[00:24:52] [SPEAKER_02]: The other one that's very top of mind. Maybe you could just comment on this in for a minute

[00:24:57] [SPEAKER_02]: is resilience

[00:24:59] [SPEAKER_02]: Because change just continues

[00:25:02] [SPEAKER_02]: You know to come and it's coming faster and the magnitude of change you know is more pronounced

[00:25:09] [SPEAKER_02]: And oftentimes

[00:25:11] [SPEAKER_02]: I think this is just sort of back to you know our reptilian brain we're threatened by change

[00:25:17] [SPEAKER_02]: Right, and so it's a problem to be dealt with

[00:25:21] [SPEAKER_02]: Instead of an opportunity how do you think about resilience?

[00:25:26] [SPEAKER_00]: Yeah, I know thank you. I think the traditional definition of resilience

[00:25:31] [SPEAKER_00]: Right has been being able to bounce back from a setback

[00:25:35] [SPEAKER_00]: Yeah, but I think again as you mentioned above change is coming at us because of technology advances faster and faster

[00:25:42] [SPEAKER_00]: And all of us went through the major change because of nature right with the pandemic a couple years back

[00:25:49] [SPEAKER_00]: And to be honest there was no going back

[00:25:52] [SPEAKER_00]: We now speak about oh that was pre-pandemic we have never and will never go back to what it was even mentally

[00:25:59] [SPEAKER_00]: But what I think now we we need to reset and we define resilience

[00:26:05] [SPEAKER_00]: In terms of again bouncing back. I see it as cut a pull in forward

[00:26:10] [SPEAKER_00]: Right we need to define what is the new future we want to create now as we are in the onset of the fourth industrial revolution

[00:26:18] [SPEAKER_00]: With AI we don't know what the future is going to look like

[00:26:22] [SPEAKER_00]: So this is why I kind of work with a lot of my clients to really again go back to the basis as you mentioned when you were mentioning those different

[00:26:30] [SPEAKER_00]: Things the empathy etc

[00:26:33] [SPEAKER_00]: I was kind of writing down

[00:26:35] [SPEAKER_00]: You know we truly need to embrace being a lifelong learner that growth mindset

[00:26:39] [SPEAKER_00]: so that

[00:26:41] [SPEAKER_00]: You know we may be at the stage where we don't no longer have lives milestones like this is school or

[00:26:47] [SPEAKER_00]: You know a senior computer based course we now have to be the source

[00:26:51] [SPEAKER_00]: How do we create the learning moments right the friction moment so that we can learn and help ourselves in our careers

[00:26:59] [SPEAKER_00]: Be future proof

[00:27:01] [SPEAKER_00]: I think that's something that we really need to embrace as we you know again continue to phase so much change

[00:27:07] [SPEAKER_00]: So that we can be truly resilient

[00:27:10] [SPEAKER_02]: Well, I appreciate what you're saying then and I think this also

[00:27:13] [SPEAKER_02]: Maybe we can start to to pivot into career management because

[00:27:19] [SPEAKER_02]: I'm picking up on your point about curiosity and in learning agility because I've let's just say for argument sake that we we sort of mapped out

[00:27:29] [SPEAKER_02]: Hard skills soft skills things like that right you know some of that thread a flu I am to your earlier point

[00:27:37] [SPEAKER_02]: The second

[00:27:39] [SPEAKER_02]: Concerquilt as we're building out of in diagram here is what am I actually interested here like what am I curious about and I

[00:27:47] [SPEAKER_02]: You could disagree with this. I don't know but I try and stop short of the word passion

[00:27:52] [SPEAKER_02]: Because sometimes that sets it a non-reelously high bar in people's minds that's unattainable

[00:27:59] [SPEAKER_02]: So what do you interested in what do you care about you know whether it's

[00:28:04] [SPEAKER_02]: Technology a people group a

[00:28:08] [SPEAKER_02]: Category of product or service but something that you're genuinely interested in

[00:28:13] [SPEAKER_02]: Because it's going to keep changing and you need to continue to learn about it

[00:28:19] [SPEAKER_02]: And if it's just inclined like they got to read this other thing because they have to

[00:28:24] [SPEAKER_02]: Versus this is a topic I care about I'm genuinely interested in this topic

[00:28:29] [SPEAKER_02]: You're going to stay on top of it because you want to stay on top of it

[00:28:33] [SPEAKER_00]: Not because you have to stay on top of it. Yeah, 100% well said

[00:28:37] [SPEAKER_00]: It's about finding kind of the intersection of your career and something that is interesting

[00:28:43] [SPEAKER_00]: So that I adjacency because then if you're able to create

[00:28:47] [SPEAKER_00]: Something interesting with that intersection then that potentially drives growth

[00:28:51] [SPEAKER_00]: I'll give you an example

[00:28:53] [SPEAKER_00]: I'm not even in that field yet but

[00:28:56] [SPEAKER_00]: Healthcare has been

[00:28:58] [SPEAKER_00]: Strong and continuously growing but now the biggest investors in healthcare

[00:29:04] [SPEAKER_00]: At the no-to-companys and that is driving innovation through AI faster

[00:29:09] [SPEAKER_00]: Kind of production of medicine etc

[00:29:14] [SPEAKER_00]: And I think that that intersection is interesting for some people

[00:29:18] [SPEAKER_00]: So find what is the interesting aspect of your career that is potentially driving growth

[00:29:23] [SPEAKER_00]: So that you are again noting the place that is stale but again

[00:29:28] [SPEAKER_00]: Really driven and finding finding something that is interesting and finding something that you can get passionate about

[00:29:34] [SPEAKER_00]: But I just want to again, I'd like to put you mention about that word passion

[00:29:37] [SPEAKER_00]: Not sure if you follow a professor scog all away from stir right so I am 100% agreement with him that sometimes

[00:29:46] [SPEAKER_00]: People tell the younger generation oh follow your passion

[00:29:50] [SPEAKER_00]: But yes, it's follow something you're interested in but

[00:29:55] [SPEAKER_00]: Understand what are you good at because if you have to put 10,000 hours and you just do something that you like and then you realize that well

[00:30:04] [SPEAKER_00]: I don't like it anymore. Maybe that's not my passion then you want to shift versus if you're great at something

[00:30:10] [SPEAKER_00]: You're gonna get passionate about it right?

[00:30:12] [SPEAKER_01]: That's right

[00:30:14] [SPEAKER_00]: One of the people I just as I mentioned I was born in the yard so English is not my first language

[00:30:21] [SPEAKER_00]: I would have never

[00:30:23] [SPEAKER_00]: Imagine myself becoming a writer and author or a thought leader

[00:30:28] [SPEAKER_00]: But I chose I decided this is something I want to pursue to a lot growth in my career and then became passionate about it

[00:30:37] [SPEAKER_02]: Yep, well so so I'm gonna tie a couple things together

[00:30:42] [SPEAKER_02]: One is

[00:30:43] [SPEAKER_02]: What you just said I chose that we have autonomy and we have agency to make these

[00:30:51] [SPEAKER_02]: choices and

[00:30:52] [SPEAKER_02]: You know that we're we're not passive

[00:30:56] [SPEAKER_02]: In this journey that this is our we're active participants in fact

[00:31:00] [SPEAKER_02]: We actually have the steering wheel if we choose to take the steering wheel

[00:31:04] [SPEAKER_02]: And so I really like what you said that you this is what you chose to go do and it's not

[00:31:11] [SPEAKER_02]: It's something that's born out of you in neatly instead of being forced on you

[00:31:18] [SPEAKER_02]: Extrinsically which again, that's friction. That's work

[00:31:22] [SPEAKER_02]: Right and we we don't really get to a flow state

[00:31:25] [SPEAKER_02]: When when we're fighting ourselves essentially so to Scott's point

[00:31:31] [SPEAKER_02]: You know for me that's part of the first circle is what am I doing good at

[00:31:35] [SPEAKER_02]: Right then

[00:31:37] [SPEAKER_02]: Well, may point that's also going to inform what I can get passionate about because I'm likely to see success in stuff that I'm good at

[00:31:47] [SPEAKER_02]: Right and so there's a kind of a multiplier

[00:31:50] [SPEAKER_02]: effect

[00:31:52] [SPEAKER_02]: And then to to weave in your health care example that's really kind of the third circle and but essentially

[00:31:57] [SPEAKER_02]: Jim Collins has hedgehog concept

[00:32:01] [SPEAKER_02]: You know, what am I good at what do I care about what drives my economic model?

[00:32:05] [SPEAKER_02]: Yeah, well, where is the future going?

[00:32:07] [SPEAKER_02]: Where are opportunities right that will reward and this is really maybe where we can start to bring some of the marketing principles

[00:32:14] [SPEAKER_02]: In the play here in Jenny if you could if you could guide me in this is you know

[00:32:20] [SPEAKER_02]: What's the product or service that I'm selling?

[00:32:23] [SPEAKER_02]: What's my unique value proposition? What is my brand and then what we're saying is who's the target audience?

[00:32:31] [SPEAKER_02]: For this it has these needs you mentioned transferable skills

[00:32:35] [SPEAKER_02]: So we're they're going to appreciate

[00:32:38] [SPEAKER_02]: Those transferable skills not me trying to swim upstream and convince somebody of these things

[00:32:46] [SPEAKER_02]: But that they're actually going to recognize

[00:32:49] [SPEAKER_02]: Appreciate and reward those transferable skills

[00:32:52] [SPEAKER_02]: So maybe we could use that to construct transition a little bit into career management career direction

[00:32:58] [SPEAKER_00]: Yeah, I know definitely. Thank you. Thank you. I really appreciate it

[00:33:01] [SPEAKER_00]: You know, kind of you connected the dots and and for me

[00:33:04] [SPEAKER_00]: That growth aspect I I always challenge my clients and everyone to think about it as problem solution

[00:33:11] [SPEAKER_00]: There has to be a problem you need just you're looking to sold for and this is where the growth is if there's no problem

[00:33:17] [SPEAKER_00]: And I don't know if you heard this Baba usually talk about you want to be the aspirin not the vitamin

[00:33:23] [SPEAKER_00]: The aspirin I need because I have a problem. I may have a headache

[00:33:27] [SPEAKER_00]: The vitamin is a nice to have you have to convince them they might not do it is something we are

[00:33:33] [SPEAKER_00]: Really old want but reality don't really want to pay for it or execute it

[00:33:38] [SPEAKER_00]: So if you can understand what is that problem then and and you match that back

[00:33:44] [SPEAKER_00]: You know, I'm a passionate about these oh my good at it that I can be distinctive and differentiated from others

[00:33:51] [SPEAKER_00]: And then that will feel itself because you're going to see success right success attracts success

[00:33:56] [SPEAKER_02]: Yep, so so

[00:33:58] [SPEAKER_02]: If you were sitting down with

[00:34:01] [SPEAKER_02]: And she is trying to figure out what she wants to do next whether she's stagnating and her current role

[00:34:11] [SPEAKER_02]: Losing interest in what her current company does maybe she's in job transition and somebody press the pause button for her

[00:34:20] [SPEAKER_02]: And she's getting reflective

[00:34:23] [SPEAKER_02]: How would you maybe to young person I mean pick the pick the scenario?

[00:34:29] [SPEAKER_02]: But how would you kind of help people identify

[00:34:34] [SPEAKER_02]: A process you talked about frameworks

[00:34:37] [SPEAKER_02]: Systems how do you help coach people in in this sort of identifying what the next five or 10 years should look like

[00:34:45] [SPEAKER_00]: Yeah, no, of course

[00:34:47] [SPEAKER_00]: So I think it goes back to where we started really having those reflection moments to understand and ask yourself

[00:34:54] [SPEAKER_00]: You know what drives me

[00:34:56] [SPEAKER_00]: What is of my interest or you know what I call passion but frankly also it has to what where do I have my achievements

[00:35:03] [SPEAKER_00]: Because you always need the proof right?

[00:35:06] [SPEAKER_00]: I cannot say I want to be a pianist if I've never even since I've the how to play the piano

[00:35:11] [SPEAKER_00]: So we have you built that proof it so that you can again truly say I am good at this

[00:35:18] [SPEAKER_00]: This is this is something that drives me and I go back to your band diagram really I guess Mary in back to

[00:35:25] [SPEAKER_00]: Do I have the brand that supports that because in order to build that what's next

[00:35:30] [SPEAKER_00]: You need to create both the push and pull strategy people need to be looking for you

[00:35:35] [SPEAKER_00]: Recommending you referring you so with that means that you need to be part of the conversation

[00:35:41] [SPEAKER_00]: You need to be contributant telling people what are you an expert in?

[00:35:47] [SPEAKER_00]: What can they count on you for so that people feel comfy then that I can recommend Bob for xyc

[00:35:54] [SPEAKER_00]: Career or job opportunity in the future

[00:35:57] [SPEAKER_00]: So I think again that that self-awareness and self audit

[00:36:01] [SPEAKER_00]: Understanding your reputation so that reputation or management and also frankly again understanding

[00:36:09] [SPEAKER_00]: Who is in your network who is going to be able to be those people recommend you once you have the ask because you have to again

[00:36:17] [SPEAKER_00]: Start promoting yourself and it goes back to one myth about brandy the human show this idea

[00:36:22] [SPEAKER_00]: That self promotion is bragging yes, and you know I think when I coach clients some of the initial

[00:36:29] [SPEAKER_00]: My sit work that we need to do is identify and what are the assumptions that they're bringing in so that we can work on letting that go

[00:36:37] [SPEAKER_00]: Because many times were the ones that are close in the door nobody has close in door because we haven't even asked

[00:36:43] [SPEAKER_02]: Are there common assumptions that you see people making?

[00:36:47] [SPEAKER_00]: Yes, sometimes is my work will speak for itself

[00:36:51] [SPEAKER_00]: Right, so they say the other my reputation on my work with a re-internally or externally will do the magic

[00:36:58] [SPEAKER_00]: Again, as I mentioned that the bragging aspect

[00:37:03] [SPEAKER_00]: You know we were told to do a good job and with our heads down and magic will happen

[00:37:09] [SPEAKER_00]: And in the third one is just honestly not knowing where to start

[00:37:14] [SPEAKER_00]: So I think that that's part of the if I offer to your audience if they go to my website

[00:37:20] [SPEAKER_00]: Just Jenny Fernandez calm. I have a free e-book and personal branding that they can download as well

[00:37:26] [SPEAKER_02]: I can't recommend that enough

[00:37:28] [SPEAKER_02]: Putting this in marketing principles because we started kind of also dipping our toe and networking and outreach

[00:37:36] [SPEAKER_02]: the

[00:37:37] [SPEAKER_02]: The analogy that I use is

[00:37:40] [SPEAKER_02]: That oftentimes

[00:37:43] [SPEAKER_02]: And again, this isn't the context of people in job search mode, but this could be outside of that

[00:37:49] [SPEAKER_02]: Is people say you need to network you need to network you need to network

[00:37:54] [SPEAKER_02]: If you don't know your brand first

[00:37:57] [SPEAKER_02]: To me it's like buying a super bowl spot with bad creative you have a lot of GRPs

[00:38:04] [SPEAKER_02]: Way to go you're in front of a lot of people, but you're creative. No good you're actually doing your brand harm

[00:38:11] [SPEAKER_02]: Right because oh no I talked about and that was not a great experience

[00:38:17] [SPEAKER_02]: so the idea is

[00:38:19] [SPEAKER_02]: This is sequential

[00:38:21] [SPEAKER_02]: Is it you know

[00:38:23] [SPEAKER_02]: One you need to get your mind in a good place and I like your your thing with the assumptions

[00:38:27] [SPEAKER_02]: And what's kind of clear out some head trash or wrong thinking and like what's kind of get your mind in a good place

[00:38:34] [SPEAKER_02]: That's first second is get on message and I think what you've been describing Jenny is phenomenal to help create that through line that narrative

[00:38:44] [SPEAKER_02]: Then we're ready to go

[00:38:47] [SPEAKER_02]: Distribute that message

[00:38:49] [SPEAKER_02]: Right and start to do the networking piece, but you can occur with that or would you add to that?

[00:38:55] [SPEAKER_00]: Yeah, I know how to present in as you mentioned

[00:38:58] [SPEAKER_00]: You know a ton of that that self work that needs to happen first and I think after that happens and you have that clear message

[00:39:06] [SPEAKER_00]: Maybe the one thing that I would add is identifying all of the different platforms available to you

[00:39:12] [SPEAKER_00]: You know because

[00:39:14] [SPEAKER_00]: You know, I think everybody knows LinkedIn obviously you know you're going to of their your profile

[00:39:18] [SPEAKER_00]: You may of their your resume if you're looking for a new career as well

[00:39:23] [SPEAKER_00]: But also frankly re-engaging with the people that you already know because they know you're old self

[00:39:29] [SPEAKER_00]: So you reinventing as Dory would say you're identity

[00:39:33] [SPEAKER_00]: So you have to reintroduce yourself

[00:39:35] [SPEAKER_00]: With that new message and this new identity the new brand that you're looking to create

[00:39:39] [SPEAKER_00]: And that will be part of the process and then

[00:39:43] [SPEAKER_02]: That's a great ad. I'm sorry that that's just a great great reintroducing yourself with this new branding go ahead

[00:39:51] [SPEAKER_00]: I'm sorry no, no problem. So yeah, so reintroduce into your current network and then proactively

[00:39:56] [SPEAKER_00]: You know Bob as you mentioned thinking about how who else do I need in my network?

[00:40:02] [SPEAKER_00]: As I build myself because then you are proactively reaching out to them and

[00:40:08] [SPEAKER_00]: Only you're no identity. They don't know the all you so only you know identity

[00:40:12] [SPEAKER_00]: So great way to practice they're going to be even more open and the people that know who you were before

[00:40:17] [SPEAKER_00]: Because this is this is basically the new you who you're put on code selling because right personal branding is about

[00:40:24] [SPEAKER_00]: also selling yourself

[00:40:26] [SPEAKER_00]: You know your career your your services if you would become a full-of-a-nour

[00:40:32] [SPEAKER_02]: Yeah, one of the quick things

[00:40:35] [SPEAKER_02]: Because I want to thought networking and word detail within a second

[00:40:38] [SPEAKER_02]: But on this whole bragging thing

[00:40:41] [SPEAKER_02]: You mentioned this earlier and I just want to underscore it that when we're focused on accomplishments

[00:40:47] [SPEAKER_02]: Those are facts

[00:40:49] [SPEAKER_02]: Yeah, and one of my little isms is

[00:40:52] [SPEAKER_02]: Adjectes or not accomplishments when we declare these things

[00:40:56] [SPEAKER_02]: Right now I'm a street strategic creative problem solver blah blah blah

[00:41:01] [SPEAKER_02]: Okay, rather than declare it can you just demonstrate it show me where you've done this before

[00:41:07] [SPEAKER_02]: Is actually a lot less bragging than trying to attach all these you know self

[00:41:13] [SPEAKER_02]: You know proclaiming adjectives if I'm awesome

[00:41:17] [SPEAKER_02]: Let me just show you some of the body of work that I've done

[00:41:21] [SPEAKER_02]: Right here's what I believe contributed to that body of work

[00:41:27] [SPEAKER_02]: That's a different dynamic

[00:41:29] [SPEAKER_02]: And just sort of saying I'm awesome and you know, I'm creative problem solver blah blah

[00:41:35] [SPEAKER_02]: On assumptions

[00:41:37] [SPEAKER_02]: I think it's a private truth. At least it is in my experience

[00:41:40] [SPEAKER_02]: Can you talk about the assumption that networking is gross? It's manipulative

[00:41:45] [SPEAKER_02]: I don't want to do it and

[00:41:48] [SPEAKER_02]: How you get people over that hump

[00:41:50] [SPEAKER_00]: Yeah, no of course and and if I don't know if you if you guys know about

[00:41:55] [SPEAKER_00]: Robert Sheldini is a professor who wrote an author who wrote

[00:42:01] [SPEAKER_00]: Basically the book called influence and also persuasion

[00:42:05] [SPEAKER_00]: It's a fantastic book that really double clicks on on on this topic

[00:42:11] [SPEAKER_00]: So he talks about a couple things, you know this idea of social proof

[00:42:17] [SPEAKER_00]: As you mentioned above just stating you know stating all the facts all the associations that you've had

[00:42:23] [SPEAKER_00]: Whether it's prior companies schools that you have

[00:42:28] [SPEAKER_00]: attended right or degrees that you have

[00:42:30] [SPEAKER_00]: It just gives basically the fact that me as a busy individual look at your profile look at your resume and say oh

[00:42:37] [SPEAKER_00]: We have a shared experience

[00:42:39] [SPEAKER_00]: We have something in common. I don't meet anything else. I don't need a testimonial

[00:42:44] [SPEAKER_00]: I know that they have been quote-unquote medit

[00:42:46] [SPEAKER_00]: I think that already helps alleviate

[00:42:50] [SPEAKER_00]: Again some of the some of the concern

[00:42:53] [SPEAKER_00]: And you mentioned

[00:42:55] [SPEAKER_00]: I think it was about this idea right of of bragging as well

[00:42:59] [SPEAKER_00]: Even if you are a business leader working in corporate corporate world

[00:43:04] [SPEAKER_00]: Frankly use your version of a testimonial meaning in LinkedIn for example

[00:43:10] [SPEAKER_00]: You can get people to recommend you people who work who worked for you, you know

[00:43:16] [SPEAKER_00]: Who managed you peers even agency partners and that just shows within your environment

[00:43:22] [SPEAKER_00]: You know quote-unquote a way to to bet you and to again share what kind of a great leader and expert you are

[00:43:31] [SPEAKER_00]: As you mentioned earlier, you know, but sometimes we do need other people to recognize us as leaders

[00:43:36] [SPEAKER_00]: And then like we we always say marketing and you mentioned earlier show them don't you know

[00:43:42] [SPEAKER_00]: Don't tell me show me when whenever you have in for example in LinkedIn

[00:43:47] [SPEAKER_00]: A section about your career show them the great things that you created you can use media to share what you did

[00:43:54] [SPEAKER_00]: You can even obviously quantify but if you're able to show them in real life something that they can connect with

[00:44:01] [SPEAKER_00]: It just makes it more memorable insightful and something that everyone can relate to

[00:44:06] [SPEAKER_02]: So what I want to start be mindful the time here for second

[00:44:10] [SPEAKER_02]: with just if you were coaching somebody to think about how to have the most

[00:44:18] [SPEAKER_02]: productive

[00:44:20] [SPEAKER_02]: quality

[00:44:21] [SPEAKER_02]: Not working call with somebody who would some of the principles be that you would share with them

[00:44:27] [SPEAKER_00]: Yes, yes, yes, so in order to make

[00:44:30] [SPEAKER_00]: As you mentioned earlier, you're going to make networking let soundless dirty

[00:44:35] [SPEAKER_00]: Really, I'm a big fan of Adam Grant

[00:44:38] [SPEAKER_00]: So I always recommend to approach any networking conversation or even in

[00:44:45] [SPEAKER_00]: LinkedIn outreach right a little message that you have just again to communicate

[00:44:50] [SPEAKER_00]: What are you having common why do you think that it will be great for you both to connect

[00:44:55] [SPEAKER_00]: So with that is just a little research looking in detail at their LinkedIn or even doing a google search and say

[00:45:01] [SPEAKER_00]: Oh, I see that we have a shared network. We have a passion for marketing or leadership

[00:45:06] [SPEAKER_00]: I see that if we again, we have similar associations went to the same school

[00:45:11] [SPEAKER_00]: I think if like something you have in common

[00:45:13] [SPEAKER_00]: Or frankly just at the Meyer they work that they're doing because at the end of the day you have to give them a reason why are you interested in

[00:45:22] [SPEAKER_00]: Look at it as a long term event you're not going to ask them for 15 minutes a coffee chat a job a referral

[00:45:30] [SPEAKER_00]: That's a big no-no. That's a red flag nobody's going to accept

[00:45:35] [SPEAKER_00]: Except that the networking is really about first being curious

[00:45:40] [SPEAKER_00]: Try to get to know that person what do they stand for what are they interested about?

[00:45:45] [SPEAKER_00]: So that as you continue to build that long term professional relationship

[00:45:50] [SPEAKER_00]: You then can have you know truly

[00:45:52] [SPEAKER_00]: A point that is a commonality and then later on maybe you can you can ask have a task those 15 minutes that recommendation and really truly get to know them at a personal level

[00:46:03] [SPEAKER_02]: Yeah, so two things that really stand out to me one maybe three authenticity

[00:46:10] [SPEAKER_02]: Right again, that that's what takes the like the word that's what takes the dirtiness out of it is

[00:46:16] [SPEAKER_02]: Unbeen genuine that this is an authentic outreach. I'm not

[00:46:21] [SPEAKER_02]: Trying to be a bad person because I'm not a bad person

[00:46:24] [SPEAKER_02]: I generally you know admire your work or whatever you say too is

[00:46:29] [SPEAKER_02]: But we'll do our third

[00:46:33] [SPEAKER_02]: Name drop on Dorie

[00:46:35] [SPEAKER_02]: This is the long game. This is playing the long game

[00:46:39] [SPEAKER_02]: Right and that it shouldn't be transactional we are building relationships

[00:46:44] [SPEAKER_02]: We're making new friends

[00:46:45] [SPEAKER_02]: We're not trying to just use you for something which leads to the third point you mentioned at an grant

[00:46:52] [SPEAKER_02]: I thought you're gonna say give and take right so for a relationship to be healthy

[00:46:58] [SPEAKER_02]: Right, you can't be a net taker

[00:47:01] [SPEAKER_02]: Right, so I believe that you're one of the real big unlocks in networking is to

[00:47:10] [SPEAKER_02]: Be very intentional about looking for opportunities to add value to them. How can I be of help to you

[00:47:17] [SPEAKER_02]: Jenny what does help look like for you?

[00:47:20] [SPEAKER_02]: Is it an introduction or are you trying to hire somebody that might be in my network?

[00:47:24] [SPEAKER_02]: Is there a subject matter expert that I know that maybe I could connect you with?

[00:47:29] [SPEAKER_02]: You know how what does help look like for you?

[00:47:32] [SPEAKER_02]: And because oftentimes in this be the kind of the given take thing is you know

[00:47:38] [SPEAKER_02]: net takers

[00:47:40] [SPEAKER_02]: In his in his work might spike early that they're successful right is they they're taking

[00:47:48] [SPEAKER_02]: But the the long game they end up not being the winners of the long game

[00:47:54] [SPEAKER_02]: It's the givers who are the winners and there's an intermediate ground of traders

[00:47:58] [SPEAKER_02]: Right well, you know, it did this is all very transactional if you introduce me this person I'll introduce

[00:48:04] [SPEAKER_02]: It's like no just like do good for me the real principle is sewing and reeping if you just so help

[00:48:14] [SPEAKER_02]: The natural course of events is you're going to get help because that's what she's been sewing in your relationships

[00:48:21] [SPEAKER_02]: And that that's where we see kind of the fever break for people with networking is when they're like oh

[00:48:29] [SPEAKER_02]: I can actually be a good person. I can do this consistent with my identity and help other people

[00:48:36] [SPEAKER_02]: And help is naturally going to come back to me over time

[00:48:40] [SPEAKER_02]: I can do that

[00:48:42] [SPEAKER_02]: And and that that's where we seem people have success

[00:48:46] [SPEAKER_00]: Yeah, no thank you well, but I'll add a couple of things so that it's it's part of actually Doris

[00:48:52] [SPEAKER_00]: The long game which is just being having strategic patience

[00:48:57] [SPEAKER_00]: Meaning sometimes we go about networking when we actually need something

[00:49:02] [SPEAKER_00]: And this is where we have to be patient and understand that we need agency when it comes to networking

[00:49:07] [SPEAKER_00]: Start now even if you don't need anything even if you're super comfortable in your work in your job

[00:49:13] [SPEAKER_00]: Everything you have because once when if you wait until you need it then is already too late, right like think the well before your thirsty

[00:49:25] [SPEAKER_00]: So I think that's just something that I advice folks and I just want to acknowledge something else that I guess two points that

[00:49:33] [SPEAKER_00]: Networking may be challenging for introverts. So again Doris and introvert herself. This is something that

[00:49:39] [SPEAKER_00]: You know you need to manage your energy so that you do it in a place and in a platform where it's going to work for you

[00:49:45] [SPEAKER_00]: And then the other one that I would say is kind of the gender difference that we may know people who identify as we may

[00:49:54] [SPEAKER_00]: Work great at building relationships, but we may not be great at being strategic about using our relationships

[00:50:01] [SPEAKER_00]: And again, it's not about being a taker, but it's about

[00:50:09] [SPEAKER_00]: Network that you're going to need that is going to inspire you that is going to keep you accountable to get you to where you want to go

[00:50:16] [SPEAKER_02]: Jony amazing ads. I have really enjoyed our conversation. Is there anything

[00:50:22] [SPEAKER_02]: That you would like to leave our audience with and then too is if people want to learn more about you

[00:50:29] [SPEAKER_02]: Your work how to connect with you was supposed to do that. Yes, yes, no thank you so much

[00:50:34] [SPEAKER_00]: Yeah, no so I again

[00:50:37] [SPEAKER_00]: My huge fan of you seen say mention these all this very marketing principles and personal brand building

[00:50:45] [SPEAKER_00]: to help you know audience like you frankly to be more effective leaders

[00:50:51] [SPEAKER_00]: You don't have to be a solar brand or but you really need to understand how building your personal brand is going to help you even within your company

[00:50:58] [SPEAKER_00]: Because that's you know people hire and promote people who they know unlike

[00:51:02] [SPEAKER_00]: So those stations that are happening you need to have more than one person more than one ally in the room

[00:51:09] [SPEAKER_00]: And that is part of personal branding self promotion, etc. So I advise folks to we think and be open about resetting

[00:51:18] [SPEAKER_00]: Your assumptions and your mindset about the topic so that you can truly

[00:51:23] [SPEAKER_00]: a lot of growth in your career and with that I'll just kind of ask you guys feel free to connect with me on LinkedIn

[00:51:31] [SPEAKER_00]: Jenny for an end this and also go to my website Jenny for an end is not calm as I mentioned I have the free personal branding ebook

[00:51:39] [SPEAKER_00]: And now you also have a newsletter that you can sign out for in please check out my however business review and first nobody

[00:51:46] [SPEAKER_02]: Aticals

[00:51:46] [SPEAKER_02]: Well Jenny I mean you are a content machine. It's all super quality

[00:51:50] [SPEAKER_02]: That's why I was so pleased that we got introduced. I've gotten to know you here a little bit

[00:51:56] [SPEAKER_02]: Amazing insights today and we have only scratched the surface of where all we could have come in this conversation

[00:52:03] [SPEAKER_02]: But thank you

[00:52:05] [SPEAKER_02]: For our audience will put Jenny for an end this.com in the final version of this so you can

[00:52:11] [SPEAKER_02]: Click there please do follow her on LinkedIn connect with Jenny on LinkedIn

[00:52:15] [SPEAKER_02]: But most I just want to say thank you everybody for taking a few minutes out of your day

[00:52:19] [SPEAKER_02]: We hope that what you heard today helps you as you think about your own personal brand

[00:52:23] [SPEAKER_02]: How that informs where you can take your career and then how to expand your professional relationships to get to where you want to be

[00:52:31] [SPEAKER_02]: Well helping other people get where they want to be as well. So thank you so much. Jenny it was great. Thank you so much

[00:52:36] [SPEAKER_00]: Thank you about thanks everyone