In this episode of the EVOLVE Talent & HR Show, Anna Morgan sits down with Michelle Meehan, CMO and VP of Customer Success at VEDI, to discuss how AI is transforming talent acquisition and why building trust throughout the hiring process matters more than ever.

Anna and Michelle explore the difference between purposeful friction that protects organizations and unnecessary friction that frustrates candidates. They discuss how AI enables increasingly convincing fake candidates, synthetic identities, and proxy interviews, highlighting the importance of identity verification and background screening without treating every candidate like a suspect.

The conversation also examines how disconnected systems, repetitive requests, and poor communication create unnecessary barriers for job seekers. Michelle emphasizes the importance of mapping the candidate journey, explaining verification requirements, and keeping candidates informed to build trust and protect employer brand.

Throughout the episode, Anna and Michelle reinforce that technology should enhance human capabilities, not replace human judgment and connection. They challenge HR and Talent Acquisition leaders to work together, improve hiring processes, and create experiences that balance security, efficiency, and people-first leadership.

In this episode, you'll learn:

  • Why frictionless hiring may not be the right goal in the age of AI.

  • How to distinguish purposeful verification from unnecessary hiring barriers.

  • How AI-generated candidates, synthetic identities, and proxy interviews challenge recruiters.

  • Why transparency and communication are essential to candidate trust.

  • How to identify inefficiencies by mapping the entire candidate journey.

  • Why hiring managers should experience their own recruiting systems.

  • Why collaboration between HR and Talent Acquisition is essential to people-first hiring.

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