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The CMO Pivot
Modern CMO Insights
The CMO seat is the most volatile position in the C-suite. The CMO Pivot is where we uncover how the best in the business are actually navigating it. We go under the hood with top CMOs from significant organizations to get the real stories you will not find in a board deck. No corporate talking points or safe PR answers. This is a deep dive into the shifting mechanics of leadership and the hard-earned lessons from the leaders currently in the fire. If you want to see where the role is unmistakably headed: this is the conversation.
Marketing Is Not a Cost Center: Why CMO Cara Christopher Believes in Owning the Entire Growth Engine
If marketing is still only being measured on leads, impressions, or brand awareness, the job is being played too small. This conversation gets right to the real issue: owning the full pipeline, building a tighter relationship between marketing and product, and telling stories that still sound like a...
Why Indeed CMO James Whitemore is Redefining Marketing for the New Hiring Marketplace
The marketing leadership role is currently undergoing a significant shift in identity. It is no longer enough to just manage a brand or buy ads. The job has evolved into a strategic function that connects the dots between product development, sales, and the actual hiring outcome. For a company like ...
Future of the CMO Role in 2026 and Why Influence Wins with Michelle Meehan, CMO Vetty
The CMO role is currently in the middle of a massive identity crisis. It is not just about running ads or managing a brand anymore. It is about being the person who connects the dots between product, sales, and the customer. If you are not in the room where the big decisions happen, you are just exe...
The CMO Pivot - Trailer
It’s been a while since we launched a new podcast. Lately, we’ve been wondering about how roles have changed at work, specifically the CMO role. We’re both recovering marketers, and with the network, we tend to talk with a lot of CMOs. So, we do what we do, we create a podcast and chat about how the...