From the Vault: Your Employer Brand Is Bland

Guest : James Ellis, Principal, Employer Brand Labs

Guest links:

• LinkedIn: https://www.linkedin.com/in/thewarfortalent/

• Website: https://employerbrandlabs.com

• YouTube: https://www.youtube.com/@EmployerBrandLabs

• Book, Becoming Choosable: https://employerbrandlabs.com/becoming-choosable

From the Vault: James Ellis of Employer Brand Labs calls out the "employer bland," the careers page that could belong to anyone. He breaks employer brand down to two questions (why are you different, and why would I choose you?), explains why you want two great applicants instead of 1,000, and hands small companies a no-budget playbook. Stay to the end for a tease of what's next. Resources and Links

• James Ellis on LinkedIn: https://www.linkedin.com/in/thewarfortalent/

• Employer Brand Labs: https://employerbrandlabs.com

• Becoming Choosable by James Ellis: https://employerbrandlabs.com/becoming-choosable

• Rory Sutherland (mentioned for the doorman problem from his work on behavioral economics)

• Talentless Podcast: https://www.talentlesspodcast.com

• Join the T-Hive newsletter: https://talentlesshive.beehiiv.com