077: The Algorithm Doesn’t Affect You Anymore , It’s All About Your Signal

For years, professionals have blamed the LinkedIn algorithm for low engagement, limited visibility, and missed opportunities. But what if the algorithm isn't the problem anymore?
In this episode, I sit down with LinkedIn strategist, executive branding expert, and founder of TNT Brand Strategist, Kevin Turner, to challenge one of the biggest myths on the platform today.
Drawing from more than 20 years of experience, over 7,000 optimized LinkedIn profiles, and insights gained as a LinkedIn Beta Tester since 2007, Kevin explains why visibility today is less about beating the algorithm and more about sending the right signal.
Together, we explored how leaders can strengthen their personal brand, improve discoverability, position themselves for new opportunities, and become easier to find, understand, trust, and recommend. Whether you're an executive, HR leader, business owner, job seeker, or aspiring thought leader, this conversation will help you rethink how you show up online and why clarity may be more important than content.
If your expertise is stronger than your visibility, this is an episode you won't want to miss.