📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/
In this episode, Chris walks through how he builds custom AI-powered sales systems without hiring developers or waiting months for software builds. Using tools like Claude and Lovable, he created a functional virtual SDR and lead engine in under an hour.
Inside this episode, you’ll see:
How to build custom business software without being a developer
How to scrape and qualify leads using AI
How to connect tools into automated sales workflows
How Underdog Digital builds CRM tools tailored to client need
Why founders should learn vibe coding now
The balance between AI automation and human oversight
If you’re a founder, marketer, or sales leader who’s tired of duct-taping software together, this episode will show you how to start building exactly what your business needs.
⏰ **TIMESTAMPS:**
0:00 Intro
2:13 Why Claude is our AI stack
4:14 AI built a Facebook ad that booked a customer
6:46 Why AI still needs human oversight
10:35 Using AI to find information faster
13:13 Analyzing support tickets with Claude
17:25 Mining 90,000 tickets for insights
21:15 Using AI to analyze YouTube performance
24:44 How to prompt AI properly
29:55 Turning PDFs into instant answers
35:52 Building a virtual SDR with Lovable
38:20 Scraping and enriching leads automatically
42:41 Build what you need nothing more
48:19 Why founders should be learning this
50:38 Final thoughts
📧 *GET THE INSIDER NEWSLETTER*
Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed)
→ https://www.payrollinpodcast.com/
🎯 *THIS WEEK'S RESOURCE:*
📄 Take your payroll company to the next level. Get expert strategies for rapid growth!
https://go.guhroo.co/payroll-company-growth
💡 *SCALE YOUR BUREAU WITH OUR HELP:*
1️⃣ *Add PEO Services* - New revenue stream without new clients
→ Learn more: https://www.guhroo.co/partners/
2️⃣ *Hire Virtual Assistants* - Scale operations at 70% less cost
→ https://www.outsourcedscale.com/
3️⃣ *Marketing That Works* - Get the system we use
→ https://underdogdigital.co/
🔔 *SUBSCRIBE for weekly payroll growth strategies:*
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💬 *CONNECT WITH MATT:*
LinkedIn: https://www.linkedin.com/in/mattvaadi
Facebook Group: https://www.facebook.com/groups/payrollinnovation
👉 *TODAY'S GUEST:*
→ Chris Clark, Marketing Coach at Underdog Sports
→ Chris Clark is the Marketing Coach of Underdog Digital, helping sports brands and growing businesses scale through content and AI-driven systems. With 15+ years in sports media and marketing, Chris now focuses on building practical AI workflows that drive real revenue.
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