In this episode, Matt Vaadi chats with Marc Simmons about what an Administrative Services Organization (ASO) is, how to start one, how it works, and how it assists companies in solving the administrative burdens that they have. They go deep into how they approach the market, price the solutions, and more. They also talk about the following:
- Company growth through starting ASO
- External and internal definitions of ASO
- Pricing strategies and what they each include in their offering
- How to differentiate in the market
Three Takeaways
- You have to be cheap or create immense value.
- While ASO's have been around for a long time, there is still a ton of opportunity to grow in this space.
- The moment you achieve consistency in your organization and establish a process, you will see the results you seek almost immediately.
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