It is often said, "the riches are in the niches". So, why are so many people scared to niche down? Is it FOMO? Is it because you cannot scale a niche? What does it mean to even target a niche?
In this session, Matt interviews Lucy Flinn, Sonya Ahola, and Brian McVicker to learn how to leverage your existing relationships and turn them into a niche where you can prosper.
You will get real-world examples of companies that have leveraged the power of niches to create riches and how you can do the same.
We recorded this episode live from the IPPA conference in Las Vegas on March 4th, 2022.
Three Takeaways
1. To be successful, you must niche down and focus on a few target markets. You should focus on just a few because you cannot be an expert on everything.
2. Examine your customer base and determine which verticals are proving to be the most successful, and then focus on those.
3. One key success factor in niching down is the cross-business unit collaboration, particularly between marketing and sales, because both work very closely in identifying target personas and the ideal company profile.
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About the Host and Guests
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Find Lucy on LinkedIn here: https://www.linkedin.com/in/lucy-flinn-9276663
Find Sonya on LinkedIn here: https://www.linkedin.com/in/sonya-ahola-09970b66
Find Brian on LinkedIn here: https://www.linkedin.com/in/bmcvicker
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