Marcus Sheridan: How you can become the most trusted voice in your space | They Ask, You Answer

In this episode, Matt had a great conversation with Marcus Sheridan, a legend in the digital marketing world and the author of the famous book "They Ask, You Answer", who will also be a keynote on the upcoming IPPA Spring Summit attendees. 

They chatted about how crucial it is to have someone in the company own your content process so you can scale up, how you can become the most trusted voice in your space, as well as how this applies to the payroll industry. They also talk about the following and more:

• Ownership of your content strategy
• How to crush videos in 2023 and beyond
• Using the right platforms for sales and marketing
• What Marcus would change if he was rewriting his book "They Ask, You Answer" in 2023?
• What should the IPPA Spring Summit attendees expect?

Three Takeaways:

1. If you want to crush with videos in 2023 and beyond getting an in-house videographer is a game changer.
2. Video is not just one of the things you just get overnight, like any other skill, you learn how to tell and show a story.
3. One of the biggest mistakes businesses make is buying into the unrealistic notion that they need to "be everywhere." You're much better off focusing on one platform and doing it exceptionally well.

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Other Episodes You Might Enjoy:

• How to create 24 pieces of quality content in only 30 minutes a day
• What is embedded payroll and what does it mean for the industry?
• What is an ASO? | Should you be offering an ASO and how to start one

Resources

Marketing Case Study - How we 10x’ed Our Inbound Leads

Three Keys to Expand Your Payroll Business

Selling in a Virtual World