In this episode, Matt answers the following question from a client: I don't have my own sales person on staff because I'm just starting off but I really need to push on getting new clients. Any tips or tricks you can share?
Matt shares how to approach this question based on your target market, stage of business, and sales experience. You will learn how to spend your time to get the most from the investment.
Three Takeaways:
- The CEO/ founder is the best and only person that should be selling in the early days if you are bootstrapped. You have the passion, the vision, the knowledge.
- Understand the sales cycle of your target client - small businesses can sign today, mid-market are group purchases that have an extended sales cycle.
- Nothing matters more than sales when you are starting. Nothing happens until someone sells something! In the early stage, you need to plant as many seeds as possible and get your logo in front of as many people as possible. Get out of the office and meet people.
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