You have probably asked the question at some point - how the heck does that person create so much content? Don’t they ever work!?
The answer to that is another question; how can you create one piece of content that can be reused in ten different ways?
The more time you spend creating content, the more you understand how people do this.
Pillar content. That’s how.
What is pillar content?
Pillar content is the primary piece of content that can then be reused in other formats. Examples include podcasts, newsletters, books, and videos.
In this episode, Matt breaks down his process for creating a lot of quality content every week. Enjoy!
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