How To Craft Your Marketing Strategy for Selling Season and Beyond | Karen Altman | Episode #22

In this episode, Matt chats with Karen Altman about year-end marketing strategies. Karen is the Director of Marketing at guHRoo and she oversees all marketing initiatives. In this episode, Matt and Karen discuss the following and more:

• The goals and marketing strategies for the 4th quarter of 2021
• Marketing successes and failures
• Potential marketing obstacles and opportunities during selling season
• How to earn trust by providing superior value

Three Takeaways

1. It takes seven hours of interaction with a prospect on average to win a new deal. Using automation and content allows you to create trust and value without having to talk to all of your prospects for seven hours.
2. Ensuring we're in front of our current clients and meeting their needs is just as important as trying to attract new clients. Client retention and referrals can be your biggest revenue drivers. 
3. The more you give, the more opportunities you will create. If you consistently give out valuable information, you'll earn trust, and your brand will become known for being more than simply a commodity.

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About the Guest

Karen Altman is the Marketing Director at guHRoo. She develops the marketing strategy and executes all marketing initiatives to increase inbound leads and grow the payroll and HR outsourcing business.

Karen has been with guHRoo for close to three years and has nearly 10 years of marketing experience. 

Resources

Marketing Case Study - How we 10x’ed Our Inbound Leads

Three Keys to Expand Your Payroll Business

Selling in a Virtual World