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Learn how Paragon revolutionized cannabis payroll with a brand-first strategy and overcame key industry challenges.

In this episode, Clarke Lyons, VP of Brand Marketing at Paragon Payroll, reveals how to successfully navigate the cannabis payroll industry. Learn how Paragon built a strong brand in a niche market, overcame industry challenges, and scaled with purpose-driven strategies. Whether you’re in payroll or cannabis, discover branding tips and insider lessons that will set your business apart.

Key Takeaways:

How Paragon revolutionized cannabis payroll with a brand-first approach
Why strong branding is essential for cannabis payroll companies
The importance of authenticity and relationship-building in the industry
Lessons learned from scaling in a niche market and overcoming obstacles

Tune in for valuable insights into the cannabis payroll space, and learn from one of the industry’s leading experts.

⏰ **TIMESTAMPS:**

0:00 - Introduction

1:23 - Clarke’s background and transition to cannabis payroll 1:32 - Clarke’s experience in branding and media

5:01 - Discussion about branding vs. marketing 5:23 - Clarke’s take on brand storytelling

7:24 - Discussion of Bar Stool Sports and brand storytelling

8:42 - Building a brand internally, with authenticity

14:49 - Cannabis industry growth and Paragon’s niche

16:02 - Cannabis commitment manifesto explained

16:56 - Challenges in the cannabis industry and ensuring quality service

19:03 - Building relationships in the cannabis space

24:15 - Purpose and intention in branding and marketing

29:59 - Discussion on the value of purpose and transparency in branding

34:10 - Challenges and lessons learned in the cannabis industry 35:20 - Closing thoughts on serving the community with purpose

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👉 *TODAY'S GUEST:*

→ Clarke Lyons, Vice President of Brand Marketing at Paragon Payroll

→ Clarke is an Emmy-nominated filmmaker with over 15 years of experience in branding, digital media, and marketing strategy. Throughout her career, Clarke has worked across a wide range of platforms, including film, TV, social media, and experiential marketing, bringing a wealth of knowledge and creativity to her work.

LinkedIn: https://www.linkedin.com/in/clarkelyons/

#payroll #payrollservices #bureauowner

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How Paragon Won Big in Cannabis Payroll (Lessons from a Niche Market)

How Paragon Won Big in Cannabis Payroll (Lessons from a Niche Market)

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