Most protein bars are built for the wrong athlete. In this episode, Sean welcomes Matt Schuster, co-founder of ADRA, about the overlooked gap in sports nutrition that led them to build a bar for long-course athletes, triathletes, and anyone who needs real fuel without gut drama. What started as a casual run turned into a deep partnership grounded in product science, endurance performance, and a very specific mission: make nutrition that actually works when your body is under load. You’ll discover why the market’s obsession with ultra-high protein, ultra-low calorie snacks misses the mark for endurance athletes, how protein oxidation during long training sessions changes the recovery equation, and why leucine matters more than most people realize. If you care about endurance, recovery, or just finding nutrition that doesn’t wreck your stomach, this episode is packed with practical insight.
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