Reinvention as a tool for success

Jeff kicks off the episode by bringing up AIM Group’s recent report on Craigslist. Jeff discusses Craigslist's role in the job board industry as a “horizontal” in comparison to a job board like College Recruiter which is considered a “vertical” as it focuses on a specific niche. He says that while the pandemic was at its peak, the horizontals had a lot of success but are now flattening out or being pulled off the market. Steven questions the long-term of horizontals in recruitment advertising. He is more favorable on the verticals within the industry and of course, has no bias on this.

Lee Biggins joins our hosts and details his humble beginnings in the job board industry. He shares some of the hurdles his business has been through as the industry has changed and evolved throughout the years. Jeff responds to this by stating that there is a focus on the HR side of the job board industry of trying to automate things. But with automation, comes complications.

Finally, Lee shares how he got started doing press releases regarding the happenings of the labor force and his process of measuring the effectiveness of the data. He says, "Don't do PR just for the sake of it, do it because there is a wider goal behind it."

Check out the rest of the podcast to hear the full conversation!