Don't tell your customers how to recruit!

JobBoardGeek, The podcast about the business of connecting candidates and employers is back again with the 16th episode. Hosts Steven Rothberg, Founder and Chief Visionary Officer of College Recruiter, and Jeff Dickey-Chasins aka the Job Board Doctor are joined by guest Ian Partington, Founder of HST Hiring Group.

Jeff starts out the episode by bringing up Zip Recruiter's Q4 financials, which had a sizable increase in revenue. He says it's interesting that Zip Recruiter has been able to sustain this even though it appears that there are "no candidates" to fill open jobs. Steven thinks the revenue is up is due to small businesses using their platform for their hiring needs.

Ian Partington joins our hosts and shares how his entrepreneurial streak got him in recruitment marketing. He talks about his first job board website and how he quickly learned that there is an advantage to having a niche site.

Ian talks about the resiliency of the job board industry and how many companies could successfully adapt their business model to stay afloat. He also goes on to explain that due to the pandemic, the power has shifted to the job seeker and if companies are smart they will do more to appeal to their workers.

Tune in to hear Ian's predictions for what the job board industry will look like in the next 5 years, how Brexit masked the pandemic's impact, and more!