Live from the isolved booth at SHRM Annual in San Diego, Christine Allen and Caleb Larkin join William Tincup and Ryan Leary to wrap the event with laughs, insight, and a little chaos. This wasn’t just another tradeshow—it was a full-on activation.
Caleb breaks down how isolved’s infamous text-based bingo game drew over 400 participants—and why designer purses turned the booth into a mob scene. Christine dishes on crowd control, social energy, and what surprised her most about the experience. William and Ryan reflect on what worked this year—including the flow between podcast guests and sales—and share their favorite unscripted podcast moments from the show floor. It’s equal parts hype, hilarity, and hard-earned takeaways.
Timestamps
00:00 — End-of-day chaos as the team wraps the final show
00:27 — Why isolved’s SHRM booth drew record-breaking traffic
01:06 — Caleb breaks down the isolved bingo game strategy
02:10 — The text message game that teaches software features on the fly
02:34 — Crowd frenzy over designer purse giveaways hits a boiling point
04:46 — Managing crowd control and accidental fire hazards
06:07 — Lessons from running a high-traffic booth
06:50 — Podcasting meets sales: integration finally clicks
07:57 — “Do y’all have Jesus in your heart?”—Tincup’s Sunday kickoff
08:19 — The surprising impact of live podcast pairings
09:20 — First-time guests bond over astrology, end up collaborating
10:13 — Two random coaches walk up—then deliver gold on the mic
11:10 — How the booth’s layout encouraged authenticity and connection
11:45 — Encouraging nervous guests: “It’s just like Starbucks”
12:26 — Cold pitches, warm leads, and hilarious rejections
13:10 — What Christine and Caleb would tweak for next year
13:51 — Running out of swag for the first time ever
14:45 — 500 water bottles, infused flavors, and fan-favorite ginger water
15:22 — Final reflections on energy, team effort, and booth success
This episode was recorded live with isolved at the SHRM Annual Conference in San Diego.
The Heroes of HR podcast is a limited series sponsored by isolved. isolved is an HCM platform that modernizes HR, benefits, and payroll across Healthcare, Hospitality, Manufacturing, and more.
Learn more about isolved: https://www.isolvedhcm.com/
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William Tincup LinkedIn: https://www.linkedin.com/in/tincup/
Ryan Leary LinkedIn: https://www.linkedin.com/in/ryanleary/
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