Crystal Miller Lay is the CEO of GBS Worldwide, where she helps companies rethink how they attract and engage people in ways that actually work.
With more than 20 years of experience across marketing, organizational psychology, and employer branding, she has led award-winning strategies for organizations ranging from high-growth companies to global enterprises. Her work focuses on a core issue in hiring today: the gap between how systems are designed and how they are experienced.
Known for her research and work in neurodivergence, person-environment fit, and hiring bias, Crystal brings a candid, psychologically-informed perspective on what is broken in organizations—and how to fix it to build what works.
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