Unmuted Podcast | Episode #69
Topic: Employer Brand Is a System: How Technology Shapes the Experience
Guest: Phill Strazzulla – Founder at SelectSoftware Reviews
Guest Website: https://www.selectsoftwarereviews.com/
Host: Jeff Waldman – Founder & HR Tech Evangelist at ScaleHR & SocialHRCamp
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Episode Overview:
Employer brand isn’t what companies say anymore. It’s what people experience. For years, employer brand was treated like a marketing exercise -- EVP statements, careers page copy, social posts. But today, candidates and employees experience your brand through systems:
How easy it is to apply.
How respectful the hiring process feels.
How onboarding works.
How modern, or broken, your tools are.
Whether HR intends it or not, the HR tech stack has become the infrastructure of employer brand. Every workflow, handoff, delay, and interaction either reinforces trust or quietly undermines it.
In this episode, Phill Strazzulla joins us to unpack how HR technology shapes real candidate and employee experience and what HR leaders need to think about differently if they want their employer brand to actually show up in practice.
We explore:
👉 Where HR technology most often strengthens employer brand, and where it quietly breaks down
👉 The biggest disconnects between how companies think candidates experience their brand vs. reality
👉 What HR teams should be asking when buying technology if they want to reinforce trust, not just efficiency
👉 How to think about employer brand as a system, not a message
👉 One key takeaway every HR leader should remember when designing or scaling their tech stack
If you care about candidate experience, trust, and credibility, this episode will fundamentally change how you think about HR technology decisions.
About Phill Strazzulla:
Phil Stazzulla is the Founder and Head of People at SelectSoftware Reviews, a platform used by over 10,000 HR teams a month to find the right software for their business through in-depth research and expert advice. Previously, Phil was a fractional HR consultant, where his biggest claim to fame was helping a team scale from 300 to 3,000 employees in 14 months. Phil is a Boston-based father of two amazing toddlers, a sci-fi nerd, and totally obsessed with HR technology.
About ScaleHR:
The Unmuted Podcast is powered by ScaleHR (https://goscalehr.com/), a rapidly growing company that supports emerging HR, Recruitment, and Work Tech startups and SMBs with brand awareness and lead generation.
Our proprietary solution, Catalyst, blends content strategy, influencer marketing, and omnichannel distribution to help brands cut through the noise.
📩 Connect with ScaleHR: https://www.goscalehr.com/
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