Unmuted Podcast | Episode #54
Topic: Evolving Your EVP: How to Stay Competitive in Changing Markets
Host: Jeff Waldman, ScaleHR
Guest: Michelle Brooks, Security Compass
In this episode of the Unmuted podcast, host Jeff Waldman is joined by Michelle Brooks of Security Compass to unpack a critical yet often misunderstood concept: the Employee Value Proposition (EVP). Too many organizations treat their EVP as a static statement, but as Michelle and Jeff discuss, a truly effective EVP must be dynamic, evolving alongside shifting market conditions, workforce expectations, and the competitive landscape.
Jeff kicks things off by reframing the EVP conversation. It’s not just about attracting talent, it’s about retaining them, keeping them engaged, and ensuring your company is resilient in a fast-changing world of work.
Michelle brings deep insight into:
1) What an EVP actually is (and why it matters more than ever)
2) The biggest shifts in employee expectations right now
3) Practical steps for HR leaders to modernize their EVP
4) How AI and technology can support EVP evolution without losing sight of core company values
Whether you’re starting from scratch or looking to refresh your existing EVP, this episode will give you the clarity and direction you need to stay competitive.
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#hr #humanresources #talent #recruiting #hiring #recruitment #evp #employerbranding #
About Michelle Brooks
Michelle is currently the Chief People & Culture Officer at Security Compass, a software security firm in Toronto. Michelle has experience working in a series of progressively senior leadership roles within industry-leading recruitment firms before making the transition to human resources and corporate training in the tech and consulting sectors. Michelle has successfully helped multiple tech companies build for scale by building a strong employer brand and recruitment functions, developing lean people operations that drive the development of talent, and relentlessly focusing on a corporate culture that evolves with scale.
Connect with Michelle on LinkedIn at https://www.linkedin.com/in/michelle-brooks-1747b924/.
About ScaleHR:
The Unmuted Podcast is powered by ScaleHR (https://goscalehr.com/), a rapidly growing company supporting emerging HR, Recruitment, and Work Tech startups and SMBs with brand awareness and lead generation.
Our proprietary solution, Catalyst, blends content strategy, influencer marketing, and omnichannel distribution to help brands cut through the noise.
📩 Connect with ScaleHR: https://www.goscalehr.com/
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