Abstract: As artificial intelligence adoption accelerates across enterprises, organizations confront an unexpected constraint: not technological readiness, but human cognitive capacity. While 79 percent of organizations have adopted generative AI, only 39 percent report measurable business impact, suggesting implementation barriers extend beyond technical infrastructure. Emerging neuroscience research reveals that intensive AI use can trigger cognitive offloading, attentional fragmentation, and sustained mental fatigue—collectively eroding the judgment, creativity, and adaptive capacity that AI systems cannot replicate. This article examines the organizational consequences of cognitive overload in AI-enabled environments and presents evidence-based interventions across five domains: cognitive load calibration, capacity protection, focus enablement, adaptive skill preservation, and brain-positive culture design. Drawing on neuroscience, organizational behavior research, and practitioner cases spanning healthcare, financial services, manufacturing, and professional services, the article argues that sustainable AI value creation requires treating human cognitive capacity—what emerging frameworks term "brain capital"—as a strategic asset requiring deliberate investment and architectural design.
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