Abstract: Human Resource Management (HRM) is undergoing a fundamental transformation from traditional human capital approaches toward holistic human experience paradigms, catalyzed by the rapid integration of artificial intelligence (AI) technologies. While conventional HRM frameworks emphasized workforce optimization, productivity metrics, and return on investment, contemporary practice increasingly recognizes employees as complete individuals whose wellbeing, engagement, purpose, and meaningful work experiences drive sustainable organizational performance. This article examines how AI-enabled tools—including predictive analytics, intelligent automation, and personalized employee platforms—are reshaping recruitment, performance management, learning and development, and engagement strategies. Drawing on recent empirical evidence and organizational practice, the analysis reveals that organizations successfully integrating AI with human-centered leadership, ethical governance, and inclusive culture demonstrate significantly higher employee satisfaction, engagement, and business outcomes. However, this technological transformation introduces critical challenges related to data privacy, algorithmic bias, transparency, and the potential dehumanization of technology-mediated workplaces. The article proposes a balanced framework for redefining HRM that harmonizes technological capability with human values, emphasizing that AI should augment rather than replace human judgment and connection. Findings suggest that sustainable competitive advantage in the digital age requires experience-oriented HRM that treats technology as an enabler of enriching human experiences rather than merely an efficiency tool.
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