Navigating Stock Options: Challenges and Strategies for Employees with Scott Chou, Co-Founder ESO
Inside the C-SuiteNovember 11, 202400:41:24

Navigating Stock Options: Challenges and Strategies for Employees with Scott Chou, Co-Founder ESO

Scott Chou unpacks the ESO Fund's role in addressing the stock options dilemma for employees in venture-backed startups. We explore the hurdles in stock options, vesting schedules, and the big disconnect in employee expectations. Scott emphasizes the power of financial education, sharing insights on tax implications, company valuation, and how recruiters can better guide candidates through these tough conversations.

In this episode we look at ESO Fund, venture capital, stock options, employee negotiations, recruiters, vesting schedules, tax implications, startup compensation, company valuation, employee compensation, liquidity, investment strategies, tax implications, recruiter education, employee options, customer success stories.

Key Takeaways

  1. Stock Options Untapped: Over half of stock options granted are never exercised due to tax and financial challenges, highlighting a missed opportunity for many employees.
  2. Understanding Vesting Schedules: Vesting typically follows a one-year cliff model, and employees need to stay long enough to realize full benefits.
  3. Tax Implications Matter: The tax impact on stock options can be significant, affecting an employee's decision to exercise their options and the financial outcomes.
  4. Role of Recruiters in Stock Options: Recruiters are crucial in educating employees on stock options, helping them make informed decisions during negotiations.
  5. Liquidity Events Unlock Value: Stock options only hold tangible value once a liquidity event, like an IPO or acquisition, occurs, making timing critical.
  6. Confusion Over Stock vs. Options: Many employees mistake stock options for actual ownership, which can lead to unrealistic expectations about wealth accumulation.
  7. Impact of Company Valuation: As a company’s worth multiplies, employees may see their options increase in potential value—if they understand when to exercise.
  8. Perverse Incentives Exist: Companies may create unintended consequences in compensation structures, influencing when and if employees exercise options.
  9. Education is Key: Financial and tax education empowers employees to maximize their benefits from stock options and navigate complex decisions confidently.


Chapters

00:00 Introduction to the ESO Fund and Venture Capital

02:00 Understanding Stock Options and Their Challenges

05:57 The Disconnect in Employee Negotiations

10:02 The Role of Recruiters and Direct Marketing

11:55 Stock Options on the Balance Sheet

15:01 Vesting Schedules and Their Implications

16:59 Negotiating Salary and Options

18:08 Understanding Company Valuation and Employee Compensation

21:21 Liquidity and Investment Strategies

24:50 Tax Implications and Employee Education

29:27 Recruiter Education and Employee Options

32:52 Customer Success Stories and Quick Turnarounds


Connect with Scott Chou and ESO Fund here: https://www.linkedin.com/in/soonervc/ https://www.esofund.com/

William Tincup LinkedIn: https://www.linkedin.com/in/tincup/

Ryan Leary LinkedIn: https://www.linkedin.com/in/ryanleary/

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[00:01:09] Scott Chou, would you do us a favor and introduce yourself and ESO?

[00:01:14] Sure. My name is Scott Chou and I've been doing venture capital since 1997. Most of that time was

[00:01:21] spent doing traditional venture capital. I started my first firm was out on Sand Hill Road and I joined

[00:01:26] this other firm for a bunch of years. Along the way, doing traditional investments, sitting on board

[00:01:32] of directors of companies, I noticed a significantly underserved value proposition and that was

[00:01:38] assisting employees at these venture-backed companies with exercising their stock options. Because I noticed

[00:01:45] in numerous occasions, a lot of people didn't exercise their stock even in companies that were in

[00:01:51] pretty good shape. And there's all sorts of reasons for doing that, mainly because of the high taxes

[00:01:56] involved with exercising. It's just a big number. It doesn't matter that they worked at the company,

[00:02:01] they know that the company is in pretty good shape and the stock was in the money, if you will.

[00:02:06] They couldn't afford it. And even if they could afford it, they couldn't necessarily afford the

[00:02:11] five to eight years of illiquidity, the time, holding time on investment like that. And of course,

[00:02:18] there was some probability of complete failure as well, too. I mean, it's significant.

[00:02:23] You know, I wouldn't be surprised if half the companies failed to some degree at some point

[00:02:27] along the way. And of course, that was intolerable for a lot of people, too. Because, you know, when

[00:02:32] people join companies, they try to negotiate significant packages. If you join early and you

[00:02:39] could exercise for, you know, 10 grand, that sounds like a good deal until you realize the AMT bill is

[00:02:44] like 300 grand when you exercise. If you join late, the exercise might be 150 grand. You know,

[00:02:49] the AMT bill may only be 50 or 60, but it's still, it's a big check. You know, it's no matter what,

[00:02:54] early or late. So, you know, that I've noticed that many, many times over and you can see the

[00:03:01] stats or papers published by Carta and there's other people who keep track of stock options,

[00:03:06] tons of options and perhaps more than half of all the options granted, well more than half are never

[00:03:11] exercised. And this includes the companies that are in good shape, the companies that ultimately have

[00:03:17] good IPOs or M&A events, you know, half of those options aren't exercised either. So that's

[00:03:21] basically money down the drain. So for people who don't have the cash, they can come to me

[00:03:26] and we can craft a deal where, I mean, this is definitely better than you just losing it.

[00:03:31] I could pay for everything. You have nothing but upside and there's no downside risk to you. In fact,

[00:03:37] there's guaranteed profit because since I invest and the stock is in your name, if you end up writing

[00:03:43] them off, you get a tax tax loss write-off. So at least you have that benefit. Right. Yeah.

[00:03:48] So there's a, when I explain all these things to them, then suddenly, you know, we have a business

[00:03:53] and it's easy to understand and, you know, refer your friends. And, and so we've been doing that

[00:03:58] for 12 years now. So, you know, I did it ad hoc as a traditional venture capitalist along the way.

[00:04:04] In fact, the most common reason was from your line of work, you know, and the, the recruiters

[00:04:10] would come and say, Hey, I got this guy. He's got golden handcuffs because it's like $500,000 tax

[00:04:17] and exercise bill. And, uh, he really wants to join this new hot, whatever company, but you know,

[00:04:23] he can't pay that. He wants us to bonus that to him in order for him to go. But for the new company

[00:04:29] to bonus somebody that much, they have to gross it up by like two X just to cover the taxes. I mean,

[00:04:35] spending a million dollars of the highly diluted series A or B capital to hire one person so they

[00:04:41] can actually, that's just like crazy. I mean, the board of directors would never approve that.

[00:04:45] Right. Okay. So they can come to me, you know, and, uh, you know, I would break that problem. You

[00:04:50] know, it's all that problem for them. And, uh, and there's lots of advantages to have a, having a

[00:04:54] third party do it because like, uh, like if the company were to, uh, assist you with exercising your

[00:05:00] options, you don't even get long-term capital gains because it's actually considered like a,

[00:05:04] a compensation benefit in disguise, you know, and those are, um, and then also there's tax

[00:05:11] advantages that we could do when we, we, we craft a vehicle so that ultimately I could craft a deal.

[00:05:17] That's, uh, from the perspective of the employee, it's, uh, it's just as good. There's no risk.

[00:05:23] Everything's covered. You have all the upside and, um, so Scott, a question that I have here is where,

[00:05:31] where's the disconnect. So let's use an example of an employee or somebody goes to an early stage

[00:05:38] startup and they negotiate a deal for, or they negotiate a lot of options and, you know,

[00:05:44] things like that, a really good package for themselves at the time. Okay.

[00:05:47] Where's the disconnect for when it comes time that they didn't understand in the beginning?

[00:05:52] Oh yeah. That's a really good question. The most fundamental thing is that a lot of people,

[00:05:57] people, because there's always young people joining, joining these companies for the very first time,

[00:06:00] but they don't know the difference between stock options and stock. Right. Okay. So if a company

[00:06:06] were to give you stock, you would get taxed right there on the spot. Okay. And, uh, that's not a good

[00:06:12] thing because it's illiquid. The IRS expects real cash, you know, uh, and, uh, and that's not liquid.

[00:06:19] Okay. So you can't like sell it and actually pay that. So they give you stock options instead. That's now,

[00:06:24] this was, uh, invented a long time ago by some clever person. And, but the, uh, people, when they,

[00:06:30] uh, think about stock options, it's almost use synonymous with equity and ownership and having,

[00:06:34] having stock. But the fact is, uh, it's not really anything until you exercise it or you stay there all

[00:06:40] the way until the exit. But if you look at the turnover here in the Valley, it's pretty high. It's not

[00:06:46] necessarily because you got laid off or whatever. It's just, uh, there's always new things. I mean,

[00:06:50] you know, uh, a typical company has to go like 10, 10 or so years to, to get the exit. And the average

[00:06:56] tenure for employee is not 10 years. Okay. You could make a significant contribution and get fully

[00:07:01] vested. And, uh, there's still, you know, five, six, seven years left for the company, but you know,

[00:07:06] something else comes along, you know, or a lifestyle change or whatever, or even if you get laid off

[00:07:11] and next thing you know, you have to exercise. And that's something they did not think about

[00:07:16] when they started. They just think, I get all this stock. That's great. You know,

[00:07:20] the more sophisticated people, like I said, they do think about the cost of exercise and they say,

[00:07:25] okay, 25 K maybe I could handle that. If it, if it comes to it, I can handle that.

[00:07:29] But they don't think about taxes and, and the company did well, like I said, that, that AMT bill

[00:07:35] is massive. And the other thing that people, uh, companies have been doing is that in order to,

[00:07:41] to grant, uh, exercise extensions is more than 90 days, which, uh, employees often ask for that

[00:07:47] causes ISO grants to flip to NSOs. Okay. And that's cool. You get more than 90 days, but when

[00:07:53] you do exercise and so the taxes are due right there on the spot, it's not even AMT. It's, I mean,

[00:08:00] just to cut the initial check to the company, they're going to do mandatory withholding.

[00:08:04] And it won't be at the AMT rate, which is like 28% plus the state it's at the full federal

[00:08:09] bonus rate, which is 37, you know, plus Medicare, plus all that stuff.

[00:08:13] But say capital gains, what was, what's capital gains at right now?

[00:08:17] It said, well, the high rates at 20. So, uh, typically, you know, that's where it's going

[00:08:22] to impact you. You have, um, you know, if you have a meaningful thing and your high federal is at,

[00:08:27] uh, ordinary is at 37. Yeah. I use the 20, 40 in my mind just to kind of keep track of it.

[00:08:33] Yeah. Yeah. The old numbers were like 39.6 or something like that. It was 20, 40. Um,

[00:08:38] yeah. And, um, so it's pretty, it's a pretty good savings.

[00:08:43] Go ahead. Is there something to do for employees to think about in terms of strike price

[00:08:49] and setting that as a part? I mean, they're going to get X number of shares or options.

[00:08:54] Well, they don't have control over that. I mean, the company's obligated to

[00:08:58] issue you grant prices at the market. Okay. If they give you a grant that's below market,

[00:09:03] they have to tax you on that spread right there on the spot at the ordinary income rate.

[00:09:09] Right. Okay. Uh, well, in fact, it's worse than that. It's as you vest. Okay. So one year from now,

[00:09:14] you vest 25%. So they ding you 25%, not on the spread when you were hired, but on the, the day

[00:09:21] invest. Okay. So if the stock doubled in price in that time, then the tax bill becomes massive. Okay.

[00:09:27] So, um, you know, all those are, all those are bad things.

[00:09:31] A quick question, uh, for the audience audience, uh, edification is, uh, is this a benefit that the

[00:09:39] company offers its employees or do you work directly with employees? Um, outside of the

[00:09:47] company, but you know what I'm saying? Just, do you work direct with employees or do you work through?

[00:09:51] We, we, we do them both. We do them both. The most common reason for a company to, uh,

[00:09:57] to ask us is one is sometimes they just have a free for all, uh, tender offer purchasing their stuff.

[00:10:02] Right. Okay. So we could jump in there. If it's a company we like, though, we're happy to purchase

[00:10:06] some of that stock as well. The more common reason is a one-off. Okay. So they, they raise a fresh

[00:10:11] round of capital and the new investors want to upgrade the CFO or the VPS sales to somebody that can

[00:10:18] scale the company to the next level. So the person's being let go without cause. Okay. So

[00:10:23] they make a big ruckus about it. All right. So we go back to that original issue. It's very similar

[00:10:27] to the recruiter issue, trying to break the golden handcuffs. This person doesn't want to go unless

[00:10:31] the company pays, you know, for all that. It says, Hey, I wasn't prepared to cut a $300,000 check.

[00:10:37] You guys let me go and you expect me to write you a check. You know, that's, you know,

[00:10:41] I just don't want to do it. So I want to take a break real quick, just to let you know about a new

[00:10:46] show. We've just added to the network up next at work hosted by Gene and Kate Akil of the Devin

[00:10:54] group. Fantastic show. If you're looking for something that pushes the norm, pushes the boundaries,

[00:11:00] has some really spirited conversations, Google up next at work, Gene and Kate Akil from the Devin

[00:11:09] group. So they contact me and then, you know, I handle it for them. You know, I pay and it has the

[00:11:17] advantages of tax and keeps the company out of the, you know, the mess. They don't have to use

[00:11:21] dilutive venture capital dollars to solve a compensation matter, especially for an employee

[00:11:25] that's on their way out because you want to save all that money for the current employees.

[00:11:30] So it's a, it's a win-win all the way around. So we get that, you know, every day of the week,

[00:11:35] we, we get an inquiry of that nature, you know, either recruiter or a company or an individual

[00:11:40] calling us direct. Curious on this, on this one, Scott, around recruiters, how much of,

[00:11:46] of the business that you're getting, how much of that's coming directly from the recruiter?

[00:11:51] Like, does a recruiter have you in the role of that? In the beginning, it was most of it. Okay.

[00:11:56] Since then we've become a full-on e-commerce shop doing our own direct marketing and things like this.

[00:12:02] And there's a lot of content out there that can find us. The most common content I think we do is

[00:12:07] we create a lot of tax information articles, how about how to deal with stock option taxes. And

[00:12:11] people stumble across those on the internet and we, you know, we show them how to calculate taxes and,

[00:12:16] you know, in there somewhere, say, oh, by the way, if you can't afford to write this check,

[00:12:20] we'll do it, we'll do it for you. So that has become a bigger portion of the business than,

[00:12:26] and then of course the existing clients, once they go through, now we have, we have several

[00:12:31] thousand in the rearview mirror that have gone, you know, fully processed with us. And just a word of mouth

[00:12:39] to, you know, that, you know, that's pretty big too. That's way bigger than all the recruiters combined.

[00:12:45] But in the beginning, we had no name, we had no, no internet presence, no Google rank. You know,

[00:12:49] we depended entirely on former companies that I was related to and the VCs I was related to to do direct referrals.

[00:12:57] So stock options on the, uh, uh, balance sheet, are they, are they, they're treated as a liability,

[00:13:05] right? Uh, as an expense, as an expense. Oh, it's treated as expense. Thanks.

[00:13:10] Um, so it's an expense. It moves around. So that's why, yeah, that's what I'm trying to figure out is

[00:13:15] if, if, uh, if an employee doesn't exercise their options, where is that? Does that money?

[00:13:23] It goes back in the pool. Yeah. And yeah, the, when you, when you do a, um, an equity incentive plan,

[00:13:29] you file it with the government, you set aside shares and you can add to those shares, you know,

[00:13:33] along the way. Uh, so you grant some of those shares and they're kind of marked as, uh, allocated to

[00:13:39] somebody else. But when they don't exercise, they go right back in the pool. So is it, uh, this is a dumb

[00:13:45] question. Is it, is it in their best interest that they don't get exercised? It's a perverse incentive.

[00:13:52] Yeah. All right. So that's the other thing, uh, the, the company's I went dark. I went, I went,

[00:13:58] I went dark fast. Sorry. Yeah, you're right. So if you let somebody go, I mean, the, the golden

[00:14:06] handcuffs, uh, were originally designed, I think for the benefit of the person issuing them, that's

[00:14:11] the company founders because they want the employees to not quit. Okay. Right. So they actually want to

[00:14:17] make it a little bit difficult to exercise. All right. But the document is, is full of, uh,

[00:14:23] you know, waivers to, you know, so they had kind of have their cake and eat it too. It says that, uh,

[00:14:28] you exercise at your own risk and you know what you're doing, but they don't really, because they

[00:14:32] don't want to make it that easy for you. You know, they don't want to, they don't want to tell you,

[00:14:36] they actually want you to, uh, to be scared and then put them back. Right. Because when you put them

[00:14:41] back, they don't have to regrant them at your price. They get to regrant them at the current

[00:14:45] price. That's right. So that, that's that, uh, that in between number, that's immediate sort of

[00:14:50] like paper profit for the company. Huh? So the company generally is not going to have the resources

[00:14:56] for me as the employee to help me through this. This is like, go find it on your own. Go find Scott.

[00:15:02] Yeah. Yeah. They, they can't, when they do it, when they do, uh, uh, in-house loans, uh,

[00:15:08] everyone kind of knows that's, that's kind of baloney. In other words, when, when they give you

[00:15:12] a loan, it's not really a loan like that to go to the Wells Fargo account and get some money on

[00:15:16] give it to you as exercise because it sounds dirty, it goes right back into their own pocket.

[00:15:20] So they just kind of do it on paper. And they say that, uh, I have a loan and it's,

[00:15:25] and it's, uh, those are mostly focused because they're not accruing and they're,

[00:15:28] and they're non-recourse and some means they're not eligible for capital gains. Uh, it's not clean.

[00:15:33] So you could do a little bit of this when you're really early stage and blow the radar,

[00:15:38] but you're going to accompany that scaling going public. You don't want to hold balance

[00:15:41] sheet full of this weird stuff. Uh, no, no, no, no, no. That's what Goldman Sachs comes in and

[00:15:46] cleans all that stuff up, uh, or other people like that. Um, I want to ask you a quick question

[00:15:52] about vesting schedules I've seen. Okay. So they're like after.com bus, I saw kind of a rush to,

[00:16:00] and you're in the center of the universe on a lot of this. I saw kind of more of a four-year

[00:16:05] vest, like a longer vesting schedule. And the four-year vest is, uh, is kind of standard. It's

[00:16:11] been around for all my career. So the most typical vesting schedule is a one-year cliff. Yes.

[00:16:18] 25% of it, uh, is available after one year, zero if you leave before the year. Right. And then

[00:16:23] after that it's one 48th per month for the last 36 months until you're fully vested at four years.

[00:16:30] Right. Okay. Because I, but in, in 18 and 19 for whatever reason, and I think it was just because

[00:16:35] the funding that was floating around, I saw people doing a lot of two-year vesting. Same thing,

[00:16:41] kind of a similar concept. You're probably thinking about, uh, board advisors and consultants,

[00:16:45] and those guys are different. Okay. Yeah. Employees are, are, are four years, but the, uh,

[00:16:50] usually people you invite to be on the board or, or have special relationships with the company get,

[00:16:55] uh, two year or one year. Got it. Okay. That's what, that's what is very common.

[00:17:00] That's what I've seen. Okay. Fair enough. And no cliff too. Those guys are usually no cliff two

[00:17:04] years. Oh yeah. Oh yeah. Yeah. We, we do a lot of advising work. So I'm looking at it through that

[00:17:10] lens, not the employee lens. Yeah. I gotcha. Are you saying we should keep Scott on, uh,

[00:17:15] Oh, a hundred percent. A hundred percent. Are you kidding me? Now we found an expert. All right.

[00:17:20] There we go. There we go. Scott got a question. No. So, so Scott, I want to, I want to go back and talk

[00:17:24] about, cause I think there's a lot of conversation here to be had to help the employee through this

[00:17:30] process when they're going into an organization and they're, you're at the negotiation stage and

[00:17:35] negotiating salaries and they have the option for options. And it's part of that process.

[00:17:41] What is your recommendation to them? Were you, what would you teach them on how to negotiate that

[00:17:47] salary versus, salary versus options versus whatever, you know, they, they have on the table?

[00:17:52] I'm actually not a, uh, a great, uh, I think the recruiters are much more skillful.

[00:17:58] Yeah. Okay. A lot of that comes from comps. In other words, uh, what did other people like you

[00:18:03] get? Okay. What could you reasonably ask for and get away with? Okay. So, but people do ask me whether,

[00:18:09] how I compare, right. And, uh, uh, I say a rule of thumb is, uh, your annual salary. Okay. So if

[00:18:16] you get the number of shares times the strike price, so that should, uh, be like your annual salary,

[00:18:24] right? So that means as the company, the company becomes worth 10 times as much, that's like you,

[00:18:28] you made nine, nine times your annual salary. You made 10 times, uh, you minus the strike. That's

[00:18:34] you got nine extra years of salary you get. So you have a, in your brain, you can sort of, uh, easily

[00:18:39] monitor your, your progress. Okay. So anyways, if the company does anything at all, it will accomplish

[00:18:45] it in multiples of your annual salary. All right. And so grants above, above that are, are really

[00:18:50] good. You know, grants below that aren't necessarily bad, but they're, you know, they're, they're,

[00:18:55] they're just okay. All right. So that's, that's, uh, we actually have a tool on our website that gives

[00:19:00] you a specific percentile calculation. In other words, if you, it tries to estimate based on the

[00:19:06] number of employees you have and how much capital you raise, what your stage is, you know? So we,

[00:19:10] we have a loosely defined bucket for similar companies, although they may not be truly

[00:19:16] similar. And then, uh, and your job title, you know, basically, you know, executive, individual

[00:19:21] contributor, manager, and then you type in your grant information and it'll give you a percentile.

[00:19:26] And it's still, it's not that meaningful because, you know, 0.01% of Airbnb or something like that is,

[00:19:32] is, is, uh, is still way better than, you know, you know, 2% of, uh, of another company that isn't

[00:19:37] likely to make it. So that's right. That's right. So,

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[00:20:37] So, the, uh, I'm sure that people listening to the show, they're going to wonder at one point,

[00:20:44] where do you get, where does ESO get paid? Like, where do you make your money? Because you're in

[00:20:49] business. This isn't a charity. So, where do you?

[00:20:52] Yeah. Nothing happens. So, there's no, we don't have any current pay. In other words, uh, it's not a,

[00:20:58] it's not a loan in the traditional sense where every month you send in some, you know, principal

[00:21:02] interest like that. So, we make an investment and it gets settled at, uh, at the IPO or the M&A event.

[00:21:10] And it's just a percentage of, uh, it's a percentage of that or something like that?

[00:21:14] Yeah. Yeah. Okay. It's a fixed percentage. It doesn't grow over time.

[00:21:17] Right. Or, or based on the valuation of the exit or any of those types of things.

[00:21:23] But we do have, it does have, uh, some interesting technical elements that were added over the years

[00:21:27] and, uh, you know, the option of, of cash or, or stock and share settlements. So, in other words,

[00:21:32] by accomplishing what we call a variable prepaid forward contract, there's a deferred,

[00:21:37] a deferred tax position that they are, IRS allows, you know, for that type of thing. And, uh,

[00:21:42] you know, which is, which is really good. Yeah. Cause I mean, like one of the alternatives that people,

[00:21:47] uh, consider when, uh, when looking for competition for us is how about I sell some of this stuff?

[00:21:54] Okay. Use the profits from that to exercise. Okay. What happens is that, uh, the profits get taxed.

[00:22:02] Okay. First of all, you got to find somebody that's not that easy. There's broker fees and the,

[00:22:06] and the price isn't a fully big. So you're going to lose a big chunk of your shares selling. Okay.

[00:22:11] You have, maybe you'll have enough profit. Maybe you won't, you'll be, you'll be paying tax on it and

[00:22:15] then you'll exercise and exercise triggered more taxes. So if you look at all that bleeding,

[00:22:20] okay, that, the number of shares that disappeared in the course of accomplishing that is way more

[00:22:25] than what I would have charged to do the deal. Okay. Not to mention the brain damage of locating that

[00:22:31] and negotiating that. That's the first time a vendor, a partner has said brain damage on one of our shows.

[00:22:38] And I absolutely love it because it's exactly what it is. Like, why would you do this? Um,

[00:22:44] in pre-show you mentioned sometimes, um, employees think of us like an insurance policy.

[00:22:51] Like this is like, or, or insurance, maybe not policy, but like insurance.

[00:22:55] That's right. Yeah. Sometimes people get all caught up. This is, you know, uh, you're getting this

[00:22:59] percentage. Okay. And is it, is it, is it worth it? Okay. Right. So another way to think about this

[00:23:06] is like, uh, like, would you self-insure your car? Everyone knows that, um, that the cost of, uh,

[00:23:13] of all your lifetime repairs is supposed to be on average, you know, less, you know, less than the

[00:23:20] cost of all those insurance premiums you pay through your whole life. But the reason you pay those

[00:23:23] insurance premiums is because there's always some probability that tomorrow you, you hit a pregnant

[00:23:28] woman at an intersection and you get nailed for just a massive, massive bill. Okay. Right.

[00:23:33] Way more than you could possibly handle just, just, just to deal with that probability. Very

[00:23:37] specific, Scott, by the way, she's very, very, very, okay. Sliding on family of six. Yeah. And, uh,

[00:23:46] so we, we give you a peace, peace of mind. All right. Right. And, uh, so that's part of the value

[00:23:51] proposition. And then on top of that, we trigger tax benefits, long-term capital gains. And there's

[00:23:55] also something called QSPS. If you do this early enough, uh, the IRS is a full on waiver on taxes.

[00:24:02] Okay. So our piece of the action is typically less, I mean, always less than the QSPS savings is,

[00:24:10] uh, you know, is, is, is pretty huge. Okay. It's, I mean, it's a total waiver up to 10 million bucks.

[00:24:15] And, um, since most people, non-executives are going to make less than that, you know, they might

[00:24:18] make a couple of million, but there'll be a complete tax-free event. So that's a, that's a good reason.

[00:24:23] And then of course the, the, the, um, the deferral natures, you know, have a, uh, costs, costs,

[00:24:29] um, you know, time value benefit. And the, another big thing that people, um, don't fully appreciate

[00:24:35] until I explain it to them is, uh, um, total return. In other words, okay. So they're contemplating

[00:24:43] exercising themselves. Okay. Let's say they have the money. They have, you know, 250 grand ready to go

[00:24:48] and they don't mind waiting for that many years. So they're already kind of rare in that sense,

[00:24:53] but let's say that they want to do that. So if they do that, what's going to happen is they get

[00:24:57] 100% of the benefit of, uh, this stock. They also have 100% of the benefit of the loss,

[00:25:04] but if they let me write the check for 250 K instead, they still have, let's say 70% of the

[00:25:10] benefit of the stock. Right. And, and then they start obsessing with the fact that I'm going to get 30,

[00:25:15] but I said, Hey, you, you totally forgot the 250 K. You didn't write a check for that. You're

[00:25:20] supposed to invest that in something else. Okay. Something else that's much safer.

[00:25:25] It could be a diversified portfolio of things that, uh, or if you want to be really aggressive,

[00:25:30] you could do Bitcoin, you could, you could do derivatives, you could make something that's

[00:25:33] even more profitable than your company. The point is you have a total return of two things.

[00:25:38] When you add them together, that is often better than just having a hundred percent of this.

[00:25:43] In addition to the fact that you're liquid because when, you know, whatever you buy with

[00:25:47] the other stuff, it could be, I mean, it could be treasury money markets. You could be completely

[00:25:53] liquid and there's almost no risk at all. And there's a lot of stuff you can do.

[00:25:57] In these conversations that you're having with people just in this very, it's very same scenario

[00:26:02] that you're describing. Do you get a lot of confusion? Do they look at you like, why,

[00:26:07] like, why am I actually doing this? Cause it makes complete sense. Right. So I, you know,

[00:26:12] it makes sense to me, but do you get a lot of confusion from, from these people?

[00:26:17] Um, Hey, this is William Tinkup work to find. Hey, listen, I'd like to talk to you a little

[00:26:22] bit about inside the C-suite, the podcast. It's a look into the journey of how one goes from high

[00:26:29] school, college, whatever, all the way to the C-suite, all the ups and downs, failure,

[00:26:33] success and all that stuff. Give it a listen, subscribe wherever you get your podcast.

[00:26:38] Yeah. I can see the literacy.

[00:26:40] We do. Uh, yeah. I spend a lot of time doing a tax education on the phone and it takes a bit

[00:26:47] of effort to calm people down. All right. So closing transactions is, uh, is a, an additional art,

[00:26:53] you know, that the team has developed over time is to, uh, build confidence. The biggest thing

[00:26:58] is, uh, just the word of mouth referrals. And with the people who've already gone through the process,

[00:27:02] when they say, uh, it's a good idea, then it becomes super easy to close it. We don't have

[00:27:08] to go through all of this and, you know, they're kind of good to go. And over time, it's going

[00:27:12] to be a snowball effect. It's getting easier and easier for us because the number of prior

[00:27:15] transactions that have been, uh, either, either at the front end. Also we have, of the 2,100 plus

[00:27:22] deals that we've done, I think nearly a thousand of them have gone full circle and they already

[00:27:26] cashed out at the other end. So those are all solid referrals. I could say that, Hey, at both ends,

[00:27:31] you know, whether they, you know, they, it happened, you know, as, as expected or whether

[00:27:36] there's a, any gotchas, because that's one of the biggest things is that they don't know what

[00:27:40] they don't know. The contract has got a bunch of fine print in it that makes them nervous.

[00:27:45] You know, we're an entity that they found. We're not like bank of America or something they found

[00:27:49] on the internet, you know, and they're transacting with somebody over the internet. So that's always,

[00:27:53] that's always an issue. It gets easier and easier over time. You know, the more deals we've done,

[00:27:58] you know, the longer we've been around, it gets easier and easier, but we're still not

[00:28:02] bank of America. Yeah. So, right. Right. Right. Is there, uh, just again for the audience,

[00:28:07] is there different, is it taxed differently for them to do it versus you to do it? Um,

[00:28:15] yes. Well, it depends, it depends on the scenario. There's one scenario called the disqualifying

[00:28:20] disposition of AMT. Okay. And that is definitely taxed differently. So if they exercise,

[00:28:26] they have to pay the AMT, no choice. Okay. Just send it into the government, which is like a free

[00:28:31] loan to the government. You know, they'll get it back and, you know, reduce taxes down,

[00:28:35] down the road, but it doesn't change the fact that they have to send it to the government now.

[00:28:39] Okay. All right. Now, if I do it, they, as a choice, they could write it up as a disqualifying

[00:28:45] disposition, which they could declare as a, as a sale. Okay. So they don't have to pay AMT at all.

[00:28:51] All right. They can take, uh, in other words, the money that I gave them that would have been big

[00:28:56] enough for the AMT, they could just put it straight in their pocket as an installment sale

[00:29:02] instantly. And they just pay tax on that. So, so the installments being the initial installment

[00:29:07] being my deal, then the final installments being the, uh, the final, the final liquidity,

[00:29:12] or it could be secondary sales in between. But that tax position is popular, especially for the

[00:29:17] people who have a gigantic AMT bills. All right. And, uh, and, uh, yeah, the installment sale basis

[00:29:23] says you have to pay tax on it, but you pay tax as you go. Okay. And so you, since you, you can

[00:29:30] throttle how fast you sell the stock, you're kind of, you're kind of delaying your, uh, your tax bill.

[00:29:36] You're still going to pay taxes. Eventually all the profit that you get between now and the end,

[00:29:40] you can pay, but it's a lot better to, to actually get the pay taxes on real profit,

[00:29:44] as opposed to pay taxes on paper gains. Cause AMT is taxes on paper gains. Nobody really likes to pay that.

[00:29:50] I feel like there's a lot of misunderstanding or lack of education in this space. Right. And I'm looking

[00:29:59] at it from, so, so Scott, my, I grew up as a recruiter and I haven't recruited in a very long time.

[00:30:05] I've never recruited in the Valley, but part of the converse, and I was not educated on this.

[00:30:11] So part of my job as a recruiter negotiating salary, then you get into options. And I,

[00:30:17] I didn't know what that was. I was just told, here's what, here's what you need to offer.

[00:30:21] And so from the recruiter's perspective, it was fantastic. Look, look at what you're getting.

[00:30:25] And we kept pushing and pushing, not knowing any of these implications that you're talking about.

[00:30:30] Right. This wasn't part of our knowledge base. What can we do better from, and maybe,

[00:30:35] maybe if we're extending that, this question outside of the Valley, cause I'm sure these recruiters here

[00:30:41] are well-added to this. They're pretty skilled. Right. Yeah.

[00:30:43] But outside of this, in Dallas, in New York, in Chicago, and all these other places,

[00:30:50] how do we educate talent acquisition? How do we educate the recruiters so they can properly

[00:30:55] guide people through this process? Okay.

[00:30:59] And not that they're financial advisors, but they are first-time.

[00:31:02] So if you, you know, tax strategies and this and that, you're really getting kind of getting into the weeds.

[00:31:06] I would think that as a recruiter, your primary value position is conveying how strong,

[00:31:12] how promising the company is. In other words, you could, if you're able to describe it adequately,

[00:31:18] you could do simple math to explain how much the stock could be worth.

[00:31:22] Right.

[00:31:22] Okay. That's the main story. Okay. If they're already sold on that, you know,

[00:31:26] working out the tax, you're really kind of in the weeds.

[00:31:30] That's usually not the closing.

[00:31:32] No. Yeah. They shouldn't be part of that.

[00:31:35] But yeah, but if they are sophisticated and they know those issues are on the table and says,

[00:31:40] hey, listen, I might, you know, if it doesn't work out, they're going to let me go and I'm going to have to exercise.

[00:31:44] And what am I going to do about it then?

[00:31:45] Then you could have in your bag of tricks the fact that we exist.

[00:31:49] Right.

[00:31:50] You know, these guys could probably, I mean, assuming your company is in good shape, you know, could go right.

[00:31:55] A piggybacking off of that is the types of folks that you work with.

[00:32:01] My initially, I think in pre-call, pre-show, I was thinking about executives.

[00:32:07] I don't know why, but I was thinking more about Heinrich struggles like VPs and C-suite.

[00:32:14] Right. But since you've been talking, I've also been thinking about even directors and all the way down to anybody.

[00:32:22] Yeah, anybody that has options.

[00:32:24] Oh, yeah. Anybody that has options.

[00:32:26] The pain is the same.

[00:32:27] In other words, even if you're the receptionist and your exercise is $1,500, it's just a big check.

[00:32:32] That's right.

[00:32:32] If you're a CEO that checks $1 million, it's a pain.

[00:32:37] It's proportionate at that point.

[00:32:38] It's proportionally painful.

[00:32:39] Yeah.

[00:32:41] So financially, it's not as productive for us to do the receptions, but we do them all the time.

[00:32:46] Right.

[00:32:47] Because the word-of-mouth benefit, you know, you handle one person and they immediately tell, you know, as you kind of work.

[00:32:53] Because once you decide that a company is in good shape, you just want to do it over and over again for as many people at that company as possible.

[00:33:00] So it's got to start somewhere.

[00:33:01] I mean, ideally, the first person through is an executive of some type because we can ask the most questions.

[00:33:08] You know, a lot of companies are well-known, so it's kind of transparent.

[00:33:12] All I need is Google to figure out whether the company is in good shape or not.

[00:33:17] Other companies are – I mean, they're literally – I mean, there's thousands of deals being done every year.

[00:33:21] I mean, the vast majority of them are not household names, so I need to be brought up to speed.

[00:33:25] So if it's a, you know, a VP or whatever of the company, I'm able to ask questions as if I was in a traditional venture capital pitch session.

[00:33:35] Ask basic questions about what the company is up to, who it competes against, and, you know, how they're doing.

[00:33:40] What are the traction merits, you know, PKIs they have.

[00:33:45] And then I could, you know, greenlight the deal for funding.

[00:33:49] Because once I sign off on executive, then all the little people – because if the first person through is the receptionist, one of the challenges is that if it's not a famous company,

[00:33:58] the person literally knows almost nothing about what they're doing and what's up.

[00:34:03] And I have to figure it all out on my own.

[00:34:05] It's just more challenging.

[00:34:06] It can still be done.

[00:34:07] Yeah.

[00:34:08] Yeah.

[00:34:09] I could see that.

[00:34:10] Does – we mentioned IR.

[00:34:12] I mentioned hiring struggles.

[00:34:14] Could they be – are they partners of yours in a way?

[00:34:18] Because they're placing people –

[00:34:21] You mean the recruiters?

[00:34:23] Yeah, yeah, yeah.

[00:34:23] Well, I'm thinking of executive search in particular.

[00:34:26] Oh, the research – the – well, we don't like to – partners suggest that we have a financial connection.

[00:34:32] That's going to create some additional liability for both of us.

[00:34:34] Yeah, yeah, no, no.

[00:34:35] So we're really a tool, okay?

[00:34:38] Yeah.

[00:34:39] You know, just like if you need an attorney to negotiate severance, blah, blah, blah, you should have in your bag of tricks a bunch of attorneys that you trust, you know,

[00:34:49] that the person could talk to and interview and get, you know, gets up and taken care of.

[00:34:55] Even if it's just a moving company, you probably have those in your bag of tricks too, you know.

[00:34:59] Right.

[00:34:59] You can handle that and give you the best deal.

[00:35:01] And we're just another one of those, you know – it's a big one.

[00:35:05] Because the goalie handcuffs do need to be broken.

[00:35:09] So – but to say that we have a connected – like, for example, one of our referral sources, people often need tax accountants to, you know, to handle all this stuff that results from our transactions.

[00:35:21] Okay?

[00:35:21] You usually make a lot of money and they've got complicated taxes and stuff.

[00:35:24] So we do a lot of tax referrals.

[00:35:26] But it's really important, you know, my own in-house counsel has reminded me as many times that those people are arm's length,

[00:35:32] that we do not have any type of financial connection, no referrals or anything like that.

[00:35:38] Right.

[00:35:38] Because, you know, we're the counterparty in this transaction.

[00:35:41] Right.

[00:35:41] So whoever handles their taxes, I mean, that's got to be your decision.

[00:35:46] I'm happy to provide a list of people that other people have been happy with.

[00:35:50] But you have to interview them yourselves, okay?

[00:35:53] And you sign them up and you pay them yourselves.

[00:35:55] You know, if they're being paid indirectly through us, you always wonder whether they're doing something that's mainly in our interest as opposed to theirs.

[00:36:04] What's your favorite customer story without names of things, but just like you got a lot of pleasure out of your team,

[00:36:12] got a lot of pleasure of helping a person navigate these murky waters?

[00:36:18] Well, the big scores are always a big deal.

[00:36:20] But a lot of the quick, you know, happy faces I get are the quick turnarounds, okay?

[00:36:26] I think we've transacted maybe 18 times within 24 hours, okay?

[00:36:31] Wow.

[00:36:31] Wow.

[00:36:31] So every once in a while, somebody just, they're up against the wall and say, hey, I never knew you guys existed.

[00:36:39] They're about to expire, okay?

[00:36:41] And then if it happens to be a company that we've processed before, you know, I kind of put on this face as, you know, like,

[00:36:49] well, that's really challenging, you know, 24 hours.

[00:36:52] I mean, I got to do this and that.

[00:36:53] But I'm thinking to myself, okay, yeah, yeah, we got this.

[00:36:57] Let's just service this guy.

[00:36:58] They're going to be really happy that we made that accommodation.

[00:37:04] Yeah.

[00:37:05] Yeah.

[00:37:06] Yeah.

[00:37:07] I think a common scenario is the easiest things for us are the IPOs and the person expires.

[00:37:14] Their 90-day expiration is actually during that 180-day lockup.

[00:37:18] Yep.

[00:37:18] And that's a corner case.

[00:37:19] But that happens a few times a year.

[00:37:22] And those people, and the stock's not liquid, so they can't go to Wells Fargo and other places to do it yet.

[00:37:27] But that's like a zero-risk, you know, low, very low-risk situation for us.

[00:37:34] They just don't have the $200,000 necessary to do it.

[00:37:37] I said, yeah, I'll write you up in, you know, literally 24, 48 hours and get those things exercised.

[00:37:43] And you just wait out the last four months and then you sell just enough to pay off the note.

[00:37:48] We have a simple interest note.

[00:37:50] Right on it?

[00:37:51] There's no equity on that.

[00:37:52] There's no percentage, you know.

[00:37:54] Yeah.

[00:37:54] Let me just give you a simple interest transaction.

[00:37:55] Ryan, I don't know about you, but I've learned a lot, both in pre-show and doing the show.

[00:38:02] It's like, I didn't know this existed.

[00:38:04] Yeah, this isn't a strong suit of mine, Scott.

[00:38:06] So this is actually educational and therapeutic at the same time.

[00:38:11] It was, yeah.

[00:38:12] This is absolutely fantastic.

[00:38:14] Some of those questions might have been because I need to know.

[00:38:17] Yeah, yeah, yeah.

[00:38:19] 100%.

[00:38:20] Some of those shows you have have an exercise.

[00:38:23] Yeah.

[00:38:23] So thank you so much for coming on the show, brother.

[00:38:26] This has been absolutely educational and just wonderful to talk to you.