Building Success: Motivations, Struggles, and Triumphs with Craig Goodliffe
Inside the C-SuiteJuly 08, 202400:50:29

Building Success: Motivations, Struggles, and Triumphs with Craig Goodliffe

We talk with Craig Goodliffe, founder of Cyberbacker about his journey from working in retail and real estate to starting Cyberbacker, a company that provides staffing solutions primarily from the Philippines. We dig into the motivation behind his work, where he's struggled, and how he's been able to overcome these challenges in his trek through being and entrepreneur.

We discuss:

  • How the journey got started
  • The motivations behind an entrepreneur
  • How to handle stress and how to deploy confidence in your team
  • Outsourcing and Delegation


Chapters

00:00 Who is Craig Goodliffe

01:43 Craig's Background and Introduction to Cyberbacker

05:33 Craig's Journey in Business and Entrepreneurship

09:23 The Importance of Location and History in Ogden, Utah

11:13 Motivation and Inspiration for Craig's Work

16:08 Overview of Cyberbacker and its Services

23:13 Outsourcing and Delegation

27:15 The Impact of Online Reviews

29:02 Finding the Right Talent

33:00 Teaching Work Ethic

43:03 Future Goals

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