Values are the foundation of what your company is built upon. As we all know, without a foundation, the structure that is built can be destroyed at any time. Too often the foundation is poured after the structure has been built.
Our guest today: Darius Mirshahzadeh (Mir Shah Zaday), Founder of The Real Darius & Host of The Greatness Machine Podcast
Darius is a dad, husband, twin, brother and son who was born and raised in California and now lives in Austin Texas.
He is a serial entrepreneur, author, conscious capitalist, speaker and mad scientist CEO. He was ranked #40 in Inc 500 CEO’s in 2007 and #9 in Glassdoor’s Top Ranked CEOs in America for small to medium business. He participated in Birthing of Giants at MIT, graduated from Stagen Integral Leadership Program, is a TEDx curator and expert on core values. Darius’s new book, The Core Value Equation, explains everything on core values.
Today we discuss:
- Why values are so critical in landing unobtainable talent
- How to roll out a Core Values based recruiting machine
There is a silver bullet to hiring! Smart hiring decisions are much easier when you evaluate people for evidence of core value alignment, rather than skills.
Challenge today?
- Social proof
- Everyone pretends to be a cool company
- Catfishing-
- Making sure the best people show up
- A-players are never filling out job applications
Why is this important to the company?
- Not seducing with $$$
- Leading with core values
- Differentiating value proposition
- Value hires are stronger fits for the organization
- Cements a validation process
- You will win Hires
- You are building a better company
- You are only competing with yourself
- Foundation for a “REAL” conversation with each person
Rick’s Nuggets
- People are attracted to opportunities that have a fundamentally stronger foundation
- Opportunity for growth is greater which fuels more impactful work
How do we build a core value recruiting machine into your company? Discovery
What your values are
- Leading with values
- Content
- 2 of 3 hires are referral hires
Design
- High utility value
- Translate into the most powerful language
Roll out
- Teach team the language
- Immersed in the language
Implementation
- Nurture
- Implement in an ongoing basis
Measure
- Measure for efficacy and optimize based on results
Plug into your recruiting efforts
- Built a language for accountability in the organization
- Leading with values when contacting people
- Filter for decision making
- The people on the boat are in alignment with the values
- Dig deep in discovery for value alignment
Rick’s Nuggets
- Design: build interview questions that unearth evidence of alignment with your core values
- Implementation: Train & assign specific questions for each interviewer
Key Takeaways:
- Ultimate decision making engine
- Invisible scale - allow you to grow faster / better
- Magnet for top talent that shouldn't even consider your company (marrying outside your envelope)
Guest Contact & Links:
Darius: therealdarius.com
Book: The Core Value Equation (Amazon)
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