AI has turned the hiring funnel into a keyword carnival: unqualified applicants can “win” resume filters in seconds, while the high performers you actually want don’t bother applying. Rick Girard opens with a true story about a CRO who hired a bartender into a sales role—without a resume—because the job post spoke directly to her, and her outreach proved she was real (and driven). Four months later, she’s outperforming the team. This episode is a practical reset: stop treating job descriptions like compliance docs and start treating them like marketing—designed to attract one ideal candidate and repel bots. What You’ll LearnThe real problems behind “too many applicants”
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AI has broken resume screening—keyword-optimized resumes are easy to generate and hard to trust.
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Your best candidates aren’t applying because most job posts read like contracts, not opportunities.
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More candidates ≠ better candidates—volume creates noise, not quality.
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Auto-apply is the enemy—it lowers the bar and floods your inbox.
Links:
LinkedIn: Rick Girard
Company: Intertru, Inc.
Podcast: Hire Power Radio Show & Podcast
Book: Healing Career Wounds (Amazon)
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