For Gen Z, the line between creative expression and entrepreneurship is becoming increasingly blurred—but what does it take to turn a passion into a sustainable career?
Research from Deloitte suggests that Gen Z is approaching career success through a combination of financial security, meaningful work, and personal well-being. At the same time, emerging opportunities in the creator economy are giving young entrepreneurs new ways to build businesses around their creative skills.
In this episode, Dr. Meghan Grace sits down with Emily Henegar, cookie artist, content creator, and entrepreneur behind Cookie in the Kitchen, to explore how Gen Z is blending creativity with business—and finding new ways to make a living doing what they love.
What started as an 11-year-old selling cookies around her neighborhood has grown into a creative business making edible works of art for everyone from next-door neighbors to Harry Styles, Chappell Roan, and Sabrina Carpenter. But for Emily, it's about more than beautiful cookies. It's about celebrating people's stories, finding joy in the details, and building a business that makes room for both creativity and real life.
In this episode:
Why Gen Z is embracing creative entrepreneurship
How to turn a creative passion into a career
How social media creates new business opportunities
Why creativity and business skills go hand in hand
How to grow a business without sacrificing creative freedom
Why understanding your finances matters as an entrepreneur
The importance of mentorship, community, and asking for help
Connect with Emily - CookieInTheKitchen.com
& Instagram: @cookieinthekitchen
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