Gen Z's Vibe Around Substances and Social Life

Gen Z is approaching their relationship with alcohol differently and reshaping what it means to “go out”, socialize, and connect. 

In this conversation, Meghan Grace is joined by Todd Harris, co-founder of Plift, a THC-infused beverage company rooted in community, culture, and choice. Todd brings a mix of brand wisdom with personal vulnerability, opening up about his recovery journey and the motivations behind launching a new kind of social beverage.

Together, they explore:

• How Gen Z is redefining drinking culture and socializing beyond alcohol

• The rise of THC beverages, alcohol alternatives, and the wellness-minded, intentional consumers driving this shift

• Todd’s take on creating brands with purpose vs. selling products with hype

• Day parties, AM clubbing, and why 11 a.m. is the new midnight

Follow Plift on Instagram & TikTok: @drinkplift

Connect with Todd Harris on LinkedIn

Learn more about Plift