AKQA São Paulo's Success with Google, Netflix, and Usher as Their First Customers

How can values fuel creativity and attract top-tier clients?

Hugo Veiga and Diego Machado of AKQA São Paulo share how a values-driven culture shapes everything—from creative processes to client partnerships—powering standout work for brands like Google, Netflix, and Usher while nurturing exceptional talent. This focus on culture and talent drives significant value creation, making it a key component of modern leadership and successful digital transformation alongside efficient business process automation and AI automation.

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