In this solo episode, Kevin Cameron breaks down a concept that's not new, but rarely named: the reverse application. If you're tired of applying into a black hole and hearing nothing back, this episode flips the entire process upside down - starting with who you want to talk to, not what job is posted.
Kevin Cameron explains how the informational interview works, why C-suite leaders are often more open to a conversation than you'd expect, and how to build a network you can return to throughout your career, not just when you're desperate for a job.
Key Takeaways
The reverse application starts with the skills you enjoy using, then finds where those skills are needed - not the other way around. Informational interviews are about understanding culture and fit, not pitching yourself for a role. Reach out using common ground: shared schools, employers, or events you both attend. Senior leaders are often more receptive to a conversation than junior staff. Track every conversation in a spreadsheet or CRM — it becomes one of your most valuable career assets. Follow up no more than once every three to four days if there's been no response, weekly once a conversation is ongoing.
Episode Highlights
Why this strategy has always existed under a different name: networking. The difference between an informational interview and a sales pitch. How to identify which companies might have an opening before a job is ever posted. Why people don't respond right away — and why that has nothing to do with you. How to keep the door open after a great conversation that didn't lead anywhere yet.
Timestamps
00:00 — Introduction: what is the reverse application 01:56 — What an informational interview really is 04:00 — Preparing questions and doing your research 05:55 — Finding common ground to start a conversation 07:58 — Why C-suite leaders are often the most open to chatting 10:03 — Working backwards: skills, organisations, and your network 12:28 — Taking job search out of luck and into language 14:18 — Preparing your "elevator" direction 16:26 — Following up without overdoing it 19:59 — Why people don't respond right away 21:26 — Tracking your network like a career-long asset 23:40 — Final thoughts
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Visit Talent Connect: Website: www.talent-connect.net LinkedIn: Talent-Connect Kevin's LinkedIn: Kevin Cameron PCC
Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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