Gena Smith, CHRO at LVMH North America, shares her extraordinary journey from Texas to Greece and eventually to the vibrant corporate world of New York. Learn how Gena’s international exposure and unique educational path shaped her career, offering invaluable lessons on adaptability and seizing opportunities. Listen in as she recounts her transition from executive recruitment to a pivotal leadership role at LVMH, emphasizing the transformative power of diverse experiences in shaping a successful career.

Discover the intricacies of managing talent across LVMH’s 75 maisons, where brand desirability and structured career development plans attract and nurture top-tier talent. Gena explains the implementation of AI-driven talent marketplaces for better skill matching and the importance of humility, agility, and curiosity in high-potential employees. This episode provides a deep dive into the strategic processes that keep LVMH dynamic, balancing internal promotions with external recruitment.

Engage in a compelling discussion on sustaining brand relevance by balancing innovation with heritage, and how this dynamic is managed within decentralized, entrepreneurial structures. Gena also highlights LVMH’s comprehensive programs to enhance employee well-being, from mental health support to financial acumen. Gain insights from the Métiers d'Excellence program that trains apprentices in vital, rare crafts, and understand the importance of feedback and personal growth in professional development. This episode is packed with actionable advice and inspiring stories for anyone looking to navigate their career with resilience and passion.

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[00:00:01] Hi everybody, this is Bob Goodwin and welcome to another episode of Career Club Live.

[00:00:06] Thank you for taking a few minutes out of your day to join us. Today's episode is brought to you by Next Placement,

[00:00:12] which is Career Club's innovation in the out placement category where we're taking a more people-centric,

[00:00:17] empathetic approach to transitioning employees where we believe these are people not cells on the spreadsheet,

[00:00:24] mental wellness, emotional intelligence, community are important. If that sounds like something of interest to you,

[00:00:30] we'd encourage you to check out Next Placement at Career Club. I am so excited about today's guest.

[00:00:36] This is about 60 days in the making. I had read an interview with our guest and was just really amazed by some of the work that she's doing

[00:00:44] and I'm really pleased to have the opportunity to speak with her. Our guest today is

[00:00:48] Gena Smith, who's a CHRO at LVMH

[00:00:51] North America where she oversees HR strategy and operations for a 40,000 person organization

[00:00:57] with extensive experience in the luxury and retail sectors. Gena's been instrumental in developing talent,

[00:01:04] implementing diversity initiatives and driving innovation at LVMH since she joined in in 2011.

[00:01:09] She also serves on several boards including Tiffany and company, Gabriella Hurst in the Fashion Scholarship Fund.

[00:01:15] Gena is a frequent speaker on HR topics, discussing upskilling, employee experience and talent development. With that,

[00:01:23] Gena, welcome to the podcast.

[00:01:26] Thank you. Hi Bob. It's great to be here. Thank you for having me today.

[00:01:30] No, thank you so much. You're a busy lady and doing some very cool things.

[00:01:34] So we'll unpack here in a few minutes. So thank you for that. Now, where do we find you today? Where are you calling in from?

[00:01:39] I am in my office in New York City today.

[00:01:42] Yay. And then as is our want, we usually ask a couple icebreaker questions. So where were you born and raised?

[00:01:49] I was born in Lubbock, Texas and

[00:01:53] raised

[00:01:54] basically in Texas. I mean, I left Texas

[00:01:58] around 21 something like that. But I grew up in Texas. My whole family is still there.

[00:02:04] Can you fall back into a Texas straw pretty quickly?

[00:02:07] Oh, absolutely. All I have to do is go home for the weekend and I come back with it.

[00:02:11] So yes, it's very organic. As a Tennessee native, I always like to tease. Do you know what the plural of y'all is?

[00:02:20] Y'all y'all. Y'all says again, all y'all.

[00:02:25] Yeah, so anyway.

[00:02:28] So maybe this would be a good way.

[00:02:30] Can you kind of just then paint a little bit of a picture of how you're where you went to school and then you're a little bit about your career

[00:02:35] art that's got you at a very cool job at LVMH. Thank you. Thank you. Yeah, I think

[00:02:42] listening to some of your other guests, you know, talking about having sort of a non-traditional nonlinear career,

[00:02:48] I definitely fall into that to that as well.

[00:02:51] I grew up in Texas, as I said, and I started school at a local university in Texas

[00:02:57] and then through that had the opportunity to do a study abroad and

[00:03:01] that took me to Greece. So I spent a summer

[00:03:05] in Greece working at a five star hotel on the island of Crete,

[00:03:09] which was a very transformative experience in a lot of ways.

[00:03:13] I mean, first of all, it was of course a very fun, exciting way to spend your summer, although we did work extremely hard.

[00:03:19] I'm not sure I've ever worked as hard as I did in that summer,

[00:03:22] but it was transformative because it was the first time I had really left

[00:03:26] Texas, to be honest, not even forget about the U.S. but really leaving my home and

[00:03:32] I was in this, you know, very foreign country, foreign, you know, you look at the alphabet,

[00:03:37] you're immediately confronted with a very different language.

[00:03:40] But I felt in a way more alive and more at home than I had ever felt before.

[00:03:46] I sort of found my purpose, which was people and culture.

[00:03:51] I knew that I needed to be in...

[00:03:53] And I realized that there was this whole world out there and I needed to be a part of that

[00:03:57] and I wanted to be a part of that. So I transformed my education.

[00:04:02] I decided to focus on international business.

[00:04:04] I ended up moving back to Greece and going to an American university in Greece.

[00:04:09] I graduated from the University of Indianapolis, but it's through Greece that that happened because

[00:04:14] they had a campus in Athens and I wanted to continue my education.

[00:04:19] And so I went to school in Athens and then I went to school in Indiana.

[00:04:22] So I always joke that I ended up there via Athens, which again, not very traditional,

[00:04:28] but it was really the beginning of a very international career.

[00:04:33] The first five years of my career, I focused on international education

[00:04:37] because I also supported myself through college and part of how I did that was working at the university.

[00:04:43] I continued to do that after graduation.

[00:04:45] And then when I moved to New York about 25 years ago,

[00:04:50] I wanted to go into...

[00:04:52] I knew that I wanted to be in the corporate side.

[00:04:54] I didn't really associate it with HR at that moment.

[00:04:57] I didn't... Coming from academia, I didn't really know too much about the HR function.

[00:05:01] But I knew that I wanted to do something related to expats.

[00:05:05] I was working with international students in education.

[00:05:08] So I wanted to continue working with expats, international citizens,

[00:05:13] thinking that I would move to the corporate world where,

[00:05:16] as much as I loved education, felt that it might be a little bit more financially lucrative

[00:05:21] to move to the business side.

[00:05:24] So I ended up an executive headhunting and it was really an accident,

[00:05:29] to be honest with you, but there was a search firm that was hiring in New York,

[00:05:34] the partner that, you know, at the time you found jobs like on monster.com.

[00:05:39] And I submitted my resume.

[00:05:41] It was contacted by this partner.

[00:05:43] She was an Australian woman and she was working with a lot of international clients in the US.

[00:05:49] And that was, of course, very exciting to me, very appealing to me.

[00:05:52] So I ended up taking the plunge, not really knowing what I was exactly getting into.

[00:05:58] Because I didn't really understand very much about the world of executive recruitment.

[00:06:03] But I ended up staying within that sector for almost 15 years,

[00:06:08] working for a couple of different search firms and helping to build

[00:06:12] the luxury and retail practice, starting at Russell Reynolds,

[00:06:16] where I have the opportunity to work with our global partners and did that

[00:06:20] with them again, building this practice and finding my niche because,

[00:06:25] of course, I was interested in the industry.

[00:06:27] But again, all of these were international clients.

[00:06:30] So it really fed my passion around people and culture.

[00:06:34] And in 2011, I was recruited to join LBMA,

[00:06:40] starting as the head of HR for North America.

[00:06:43] It was a little bit of a risky move, probably maybe for me and maybe for

[00:06:48] my boss who offered me the role because even though I had a very strong

[00:06:52] talent background, executive recruitment background and so much of the role is

[00:06:56] focused on talent, there were other aspects of HR that I had zero experience.

[00:07:02] So we sort of jumped into this together.

[00:07:05] And now I'm just getting ready to celebrate 13 years with LBMA.

[00:07:10] It's been an incredible ride.

[00:07:12] The company has grown tremendously, both in terms of revenue and sales,

[00:07:16] new acquisitions, headcount, all of the different programming.

[00:07:21] So it's just been an incredible journey.

[00:07:25] And again, when I look back on being in Greece,

[00:07:29] like 30 something years ago, having this epiphany,

[00:07:33] it's just sort of amazing to see that without really having a plan,

[00:07:38] I ended up exactly where I should be in an international organization very much

[00:07:43] focused on people and culture.

[00:07:44] OK, that is only super cool.

[00:07:48] So at Curriculum, we work a lot with people in job transition

[00:07:53] and how many people find their kind of story and their narrative,

[00:07:57] their brand, if you will, is really a lot of what we spend time.

[00:08:01] And as you were talking, I'm like, if Gina was my client,

[00:08:04] what would I what?

[00:08:05] And words that just like kind of immediately jump in my mind,

[00:08:08] you're super curious, fearless, you're willing to go try stuff

[00:08:14] where you don't have a lot of information.

[00:08:16] I don't know what's good Athens and see what happened.

[00:08:18] Let's go to Crete and see what happens.

[00:08:20] I've never been on the client side in HR, but OK, let's see what happens.

[00:08:25] And I think that this is where I think people sometimes get tangled.

[00:08:29] This may be a good place to riff on some talent stuff.

[00:08:32] Yes.

[00:08:33] You know, when people say, well, go figure out what you're passionate about.

[00:08:37] Well, sometimes we don't know because we haven't seen what the buffet

[00:08:41] of options are and you just need to go try stuff.

[00:08:45] And particularly for young people, it's often just a test for negatives.

[00:08:49] Well, at least I hate like if you know you don't like that,

[00:08:53] don't go do that, but go explore, go try stuff you don't know where things might end up.

[00:08:59] Yeah, it's exactly what I say.

[00:09:01] We have a lot of interns right now as you can imagine.

[00:09:03] Yeah, summer.

[00:09:05] And so we're having a lot of discussions and talks either at the LVMH level

[00:09:08] with the different brands.

[00:09:09] And that's exactly one of the sort of

[00:09:14] advice that I often offer them is part of how you determine what I was lucky.

[00:09:20] Because, yes, I when I went to Greece, I had no idea.

[00:09:23] I was like, I'm going to study business.

[00:09:24] I don't really know what that means or what I want to do with it.

[00:09:27] But then it became crystal clear for me what my passion was when I was there.

[00:09:30] Again, I didn't associate it with HR, but I knew people culture.

[00:09:34] I knew that.

[00:09:34] But part of how you determine is by first it becomes very clear for you what you

[00:09:40] don't like, either in terms of the culture, the environment, the actual content and

[00:09:44] the role. And so it's easy or almost to start excluding things to say, OK,

[00:09:48] that's not for me. That's not.

[00:09:49] And then hopefully you figure out what you're what really excites you and

[00:09:54] energize you. And then you then you make sure that that for me, for example,

[00:09:58] I knew that I was never going to take a position if it didn't offer me

[00:10:02] the opportunity to really work with a lot of people.

[00:10:05] And it wasn't an international environment.

[00:10:07] There are some amazing, you know, purely American companies.

[00:10:10] But I knew that that wouldn't be the right environment for me because I would

[00:10:14] miss the dynamic of working with people from all over the world.

[00:10:17] That was something that I just received a lot of joy from.

[00:10:20] So I agree with you.

[00:10:21] You have to experiment a little bit.

[00:10:23] You have to put yourself out there in even uncomfortable situations to test

[00:10:29] yourself. And you might and you're often very surprised to find the things that

[00:10:33] really resonate with you.

[00:10:35] So as a young professional and, you know, you can go as far

[00:10:41] into the current world, but what were some of the maybe people

[00:10:47] advice, things, things that were influential to you that helped sort of

[00:10:52] shape some of this for you, even sponsors or champions?

[00:10:54] I mean, I've been very fortunate, I think, in my career because

[00:11:00] I have always been able to find people that either believed in me or saw

[00:11:08] something in me that maybe I didn't even see in myself at different periods.

[00:11:13] And there are probably three critical moments in my career.

[00:11:19] One, you know, very early on when I was sort of struggling

[00:11:23] early in my career, I mean, like right at the beginning of college and working

[00:11:28] sort of part-time in an office.

[00:11:30] And this I was working for this very wealthy entrepreneur and he had this tiny

[00:11:35] small business now that he had started.

[00:11:38] And, you know, frankly, he just saw something in me that I didn't even know

[00:11:41] that I had and he and his wife sort of took me under their wing and really

[00:11:47] tried to give me advice and counsel and guide me and put me on a stronger

[00:11:54] path in terms of, OK, you're working to put yourself through college because I had

[00:11:58] to do that, but how do we accelerate that?

[00:12:01] How do you make sure even this little tiny company that I own, Gina,

[00:12:05] is not the right, it's not the future for you.

[00:12:07] Let's figure out something that's

[00:12:08] bigger than that. So that was an early stage in my career.

[00:12:12] I also had two really important moments when I was at Russell Reynolds.

[00:12:17] One of them was the partner that ran the luxury and retail practice around the world.

[00:12:23] She was just she is just incredible woman, half Italian, half French.

[00:12:28] She studied in the US.

[00:12:30] She had these top European clients.

[00:12:33] And I think what she saw again in me was my passion.

[00:12:36] I didn't know the sector when I first started working with her.

[00:12:39] I'd never done any work in the sector.

[00:12:41] But she saw my passion.

[00:12:42] She saw my curiosity and so kind of brought me under her wing again.

[00:12:47] And I worked with her for over six years to really help build this practice.

[00:12:51] And she was amazing at giving me exposure, giving me opportunities,

[00:12:56] always pushing me, challenging me and really making me feel that I could do it

[00:13:03] even when I didn't know exactly what I was doing at certain points.

[00:13:08] And then finally, I would say my current boss who recruited me in 2011,

[00:13:14] Chantel Gamperelle, who's our global head of HR,

[00:13:17] has just been an incredible mentor and supporter.

[00:13:20] And I think what is also unique about all of these people and all of these moments

[00:13:25] in my career is that each of them gave me a chance.

[00:13:29] Not only was I willing to step into something where I didn't have the

[00:13:34] experience and I think, yes, that's important to be open to be curious,

[00:13:37] but you also need to have people that are willing to give you a shot.

[00:13:40] Because at steps in our career, we all hope to be able to go to the next level

[00:13:45] to do something that we've never done before.

[00:13:47] And I was very fortunate to have people that believed that I could

[00:13:52] and were also willing to support my development and willing to help set me up

[00:13:56] for success, so not just bringing me into a position and just sort of letting

[00:13:59] me try to master it on my own, but really supporting my development,

[00:14:04] giving me constant feedback and guiding me through the processes.

[00:14:09] So I think it was a combination of, yes, my openness and willingness.

[00:14:13] And then again, frankly, being fortunate to have people take chances on me.

[00:14:17] Yeah. Well, let's use that as a segue to a topic

[00:14:20] that I know we wanted to explore a little bit, which is internal mobility.

[00:14:24] Right? So we start to see attributes in people.

[00:14:28] And sometimes to your point, maybe more than they see in themselves at this

[00:14:32] juncture of their career.

[00:14:35] And how do you how have you taken what you've sort of as an HR professional,

[00:14:42] you know, kind from the discipline, but also experientially from your own career?

[00:14:46] How have you guys woven some of these things into how you guys foster

[00:14:50] internal mobility and helping?

[00:14:54] It's it's probably one of our the cornerstone of our HR philosophy.

[00:14:58] I mean, we believe that we're fortunate, right?

[00:15:01] Because we have we're a group of seventy five plus

[00:15:04] mazons across similar but also very different industries.

[00:15:09] And we have this ability because we have very strong brands that are highly

[00:15:14] desirable both from a customer standpoint and from an employee standpoint.

[00:15:17] So we're able to attract a high caliber of people.

[00:15:21] People want to work for our company.

[00:15:23] Of course, we're always trying to do everything we can to ensure that we're

[00:15:26] an employer of choice. We don't take it for granted.

[00:15:29] It's very hard to maintain that desire.

[00:15:31] There are a lot of great things out there, but one of the key

[00:15:35] the key elements that we can offer to somebody is hopefully a very diverse

[00:15:40] career because of the richness of the group.

[00:15:42] So concretely, we have a lot of very structured processes in place

[00:15:48] that allow us to have clear visibility of all the different open positions.

[00:15:53] And I'm more focused right now, at least on sort of executive

[00:15:57] manager and executive level position, which is several thousand roles

[00:16:01] across the organization.

[00:16:02] We go very systematically and regularly through each of our organizations

[00:16:07] or organization charts, looking at people talking about their career,

[00:16:12] their development, planning out sort of succession, planning

[00:16:16] different scenarios with them.

[00:16:18] But I think what is very unique to our group, at least based on some other

[00:16:21] organizations I've seen, is that we spend time with all of these people too.

[00:16:27] So we have regular and consistent meetings.

[00:16:29] It's not a theoretical exercise for us.

[00:16:31] So we're really sitting down with people going through having the career

[00:16:34] discussions, OK, what are their long term ambitions?

[00:16:37] What are their strengths and roles?

[00:16:39] Where are they being successful?

[00:16:41] Where are the gaps?

[00:16:42] How do we get them to the next level?

[00:16:44] So between the corporate group, between the different

[00:16:46] misans, we're triangulating all this information.

[00:16:48] And of course, taking the input from the employees to understand also what

[00:16:52] their goals and objectives are.

[00:16:55] I think we try to look more and more and we probably, to be honest,

[00:16:59] have more room for improvement here, but not just focusing on the experience

[00:17:04] that someone has had, but really looking at the skills, the capabilities,

[00:17:08] the potential, right?

[00:17:09] And that's like a lot of companies.

[00:17:11] That's where we're moving.

[00:17:12] So we're launching a talent marketplace where we're integrating more and more

[00:17:16] AI into the succession planning process to help us identify the skills and then

[00:17:21] match the skills with potential opportunities,

[00:17:24] we know that people want to acquire for the next step or that they need to

[00:17:28] acquire to continue to advance in their roles.

[00:17:30] So, you know, with a large population like us, it's a pretty complex exercise.

[00:17:36] But I would say that we systematically track monitor

[00:17:40] the internal mobility, internal promotions.

[00:17:43] We look at it in multiple ways within the function, within the division,

[00:17:47] within the brand, outside the brand.

[00:17:49] And the last thing I'll say on that is again, it's a core philosophy that we have.

[00:17:54] And again, we have tools in place to support that.

[00:17:57] But we also want to be an organization where we never have probably more than

[00:18:03] two thirds internal mobility because we also know that we need to inject

[00:18:07] newness into the group as well.

[00:18:08] So we're constantly, you know, trying to arbitrate between when is it

[00:18:13] an internal promotion?

[00:18:14] When do we need to bring that expertise outside to continue to grow and cultivate

[00:18:18] our our existing organization and businesses?

[00:18:22] OK, so.

[00:18:24] Just there's there's tons of impact there.

[00:18:27] One of the things if you thought about.

[00:18:31] I know this is an arbitrary number, but like the top three qualities just

[00:18:35] generally speaking, your three qualities that those tend to be the people that are

[00:18:42] on the high potential or the next tier up in their own career.

[00:18:48] What were some of those traits or attributes that come to mind?

[00:18:52] I mean, obviously there are some elements that are just baseline, right?

[00:18:56] You know, successful track record, things like that, better baseline.

[00:18:58] But outside of that, I would say humility, agility and curiosity.

[00:19:04] Those are probably the three that are must haunts.

[00:19:07] And if I was interviewing with you, how would they demonstrate any of those?

[00:19:12] I think I mean, that's where it's an interesting question because we're

[00:19:16] really looking for we're interviewing people.

[00:19:20] Concrete examples of when you've been able to demonstrate how you've done that.

[00:19:24] So a lot of times I find when you interview people, it's easy that

[00:19:28] for the conversation to move into this theoretical, well, I believe or I think

[00:19:32] or I feel for us, we're trying to it's pulling it back to say, OK,

[00:19:37] but actually give me a very concrete example of when you were able to demonstrate

[00:19:42] this, when you were able to demonstrate curiosity.

[00:19:45] What was the problem? How did you address it?

[00:19:48] You know, what was a mistake that you made?

[00:19:50] I think that's always an interesting way to assess somebody's humility

[00:19:53] to see how open they are about any mistakes that they've made.

[00:19:56] We've all done that.

[00:19:57] I mean, we can't be successful in growing our career without them.

[00:20:00] It's how do you adjust?

[00:20:02] How do you adapt that? What are you learning from that?

[00:20:05] So I think we really try to make it very concrete in terms of what you've done.

[00:20:09] Obviously, we have an advantage if they're internal because we have that

[00:20:13] information, we sort of know it.

[00:20:15] But for me, it's really having people pressing people to be very

[00:20:19] concreting, give explicit examples of when they have demonstrated these

[00:20:22] capabilities. Yeah. So so a couple of things.

[00:20:25] One of the isms that I share with our clients is

[00:20:29] your resume might get you the interview.

[00:20:31] The stories you tell will get you the job.

[00:20:34] And then related to that is demonstrate, don't declare.

[00:20:37] Yes, exactly. I fully agree.

[00:20:40] You know, and then relate to this.

[00:20:41] Adjectives are not accomplishments.

[00:20:43] Right, exactly.

[00:20:46] Agility is really interesting.

[00:20:47] I'd love for you to riff on that one for a minute because,

[00:20:50] you know, the pace of change, the magnitude of change is just all accelerating.

[00:20:57] Right. You know, and you mentioned AI earlier,

[00:20:59] which is an easy example to pick on.

[00:21:04] But agility, can agility be taught?

[00:21:09] I think it can be.

[00:21:12] It's interesting that we ask the same question about things like emotional

[00:21:15] intelligence, can that be taught?

[00:21:17] I think that it can be refined, it can be improved upon.

[00:21:23] But yes, I mean, I don't know.

[00:21:26] There are certain there are certain people again that are probably very

[00:21:30] structured, maybe even I don't want to use the word rigid.

[00:21:34] I don't mean that in a majority of sense, but because in some environments,

[00:21:37] in some roles, that's really, really important that you have that.

[00:21:40] A rigid accountant.

[00:21:42] Right, exactly.

[00:21:44] But I think that what it's what I see, what I would comment about agility is.

[00:21:51] You can see when it becomes when it's when people are struggling

[00:21:55] because it's so uncomfortable for them that it's that it's not even something

[00:21:59] that they it's just too difficult for them to master because it's just so incredibly

[00:22:03] so out, so outside their comfort zone that it that it creates

[00:22:08] a very uncomfortable sort of situation and way of working.

[00:22:12] So do I think it can be taught?

[00:22:14] I don't know. I think it can be refined and improved upon.

[00:22:16] But I don't know if you can actually

[00:22:19] turn somebody into a highly agile person if that's not part of their

[00:22:22] natural predisposition.

[00:22:24] Yeah, yeah.

[00:22:25] So you talked about injecting new talent into

[00:22:31] the company and new perspectives and things like that.

[00:22:35] Maybe this is related, but one of the things as I was doing a little bit of

[00:22:40] research preparing for this conversation was this notion of innovation versus

[00:22:45] heritage, right? We've always done it this way.

[00:22:49] No, you don't understand the essence of the brand.

[00:22:50] You can't do this to the brand, but we have to continue to innovate and be current.

[00:22:56] And you guys actually set trends.

[00:22:59] You don't follow trends.

[00:23:00] You guys set trends.

[00:23:01] You don't go to the mall and ask people what they want.

[00:23:03] Basically tell them what they want.

[00:23:06] Yeah, because you guys are taste makers.

[00:23:10] How do you do that balance of innovation and heritage?

[00:23:14] I mean, I think that's one of the

[00:23:17] probably the more certainly the most challenging aspects of an organization

[00:23:21] like ours, especially in an environment where the customer is so educated and

[00:23:27] informed and they're just so much more knowledgeable because of social media

[00:23:31] than they were 20 or 30 years ago when those tools didn't exist.

[00:23:36] So now how do you stay ahead of the customer?

[00:23:38] How do you keep ahead of the trends?

[00:23:40] How do you continue to establish the trends?

[00:23:41] It's as you were mentioning earlier, just the pace of change is so much

[00:23:45] faster than it's ever been.

[00:23:47] I think for us, we always want to make sure that our brands that in many cases

[00:23:53] have been around certainly for decades, sometimes even hundreds of years,

[00:23:56] that we never really lose the essence and the DNA of the heritage of that brand.

[00:24:01] What was the vision of the founder, the entrepreneur at the moment that they

[00:24:05] created this product, this brand, launched it to the market?

[00:24:09] That's it's really important to always sort of go back to the heritage.

[00:24:12] Then how do you interpret that in today's environment in a way that is brand

[00:24:19] accretive, not just now, but for the future?

[00:24:21] Because it's not even making sure there's a lot of things that you could do

[00:24:25] because it's the right thing for the moment.

[00:24:27] But what we have to also ask ourselves, not only does that fit with the heritage

[00:24:31] of the brand, but is that also going to make sense?

[00:24:34] Are we going to look back in 10 years and think, why did we do that?

[00:24:37] That was that was a weird detour for the brand.

[00:24:40] And that's that's where the extra

[00:24:41] challenge is for us, because we're thinking about building brands into

[00:24:45] not just for today, but also for tomorrow.

[00:24:48] So you need to make sure and part of how you do that is by you have this tension.

[00:24:54] We have tension between the creatives,

[00:24:56] between the business, between the merchants, bringing different perspectives,

[00:25:01] having different diverse opinions that are able to weigh in that and give

[00:25:06] your perspective.

[00:25:08] What's important is that we're able to be part of the culture, the conversations

[00:25:12] around culture that are happening in those moments of time.

[00:25:15] But it's it's there's not a magic formula per se.

[00:25:19] It's a little bit of science.

[00:25:21] It's a little bit of art.

[00:25:22] It's a little bit of instinct sometimes and just like what you feel

[00:25:25] is the right thing to do for the brand.

[00:25:28] And you do see clearly when it isn't right, the customer

[00:25:35] will also tell you like real quick or even the employee.

[00:25:40] But this this is probably the core again of how we think about building brands.

[00:25:45] And it's just getting it's getting more and more difficult,

[00:25:48] especially as our brands also becoming larger.

[00:25:51] And how do you continue to do that?

[00:25:53] How do you continue to innovate?

[00:25:54] That's that's always the challenge that we often create a culture.

[00:26:00] Gina, you know, of because I think about

[00:26:03] creatives and people that have very strong beliefs, very strong passions

[00:26:09] about what this brand is, what it's not, etc.

[00:26:13] And how you create an environment where we can respectfully disagree on something

[00:26:21] without people throwing a glass against the wall because you're going

[00:26:26] to trash a hundred year old brand with I mean, I can just see people getting

[00:26:30] really animated when we're talking about doing things with brands and

[00:26:35] and culturally, how do we do that?

[00:26:38] I guess, Sherm's word today would be civilly.

[00:26:40] Yeah, you I guess you've been in some of our meetings, you know,

[00:26:44] they're definitely look, we have a we're fortunate because I think people

[00:26:51] that come into our industry and certainly people that come into our group,

[00:26:54] they are extremely passionate about the work that they're doing and the brands

[00:26:59] that they represent.

[00:27:00] I don't think this is an industry and maybe there are some industries or maybe

[00:27:05] there are some functions, I would say it differently.

[00:27:08] Maybe there are functions that you can be sort of industry agnostic when you go into.

[00:27:12] I don't think anybody that's in our ecosystem is industry agnostic.

[00:27:16] They're here because of a love and a passion.

[00:27:19] So when you're having these conversations,

[00:27:22] they can be very passionate conversations to your point.

[00:27:25] People do have really strong opinions about what's right and what's not right.

[00:27:30] So I think what we try to do like any

[00:27:34] organization is create an environment where

[00:27:39] the culture of LVMH is centered around creativity and innovation.

[00:27:43] That's one of the core values of the company that's really embedded.

[00:27:47] So on the one hand, this idea of constantly doing that,

[00:27:53] creating and innovating at every level across every function is embedded in the way

[00:27:58] that we work, and it's an expectation of the group.

[00:28:01] We are a very multi-billion dollar company,

[00:28:04] but we're still a very entrepreneurial organization.

[00:28:07] And that's part of the reason that we're a decentralized organization because

[00:28:11] we want to maintain independence, autonomy, empowerment with each and every business.

[00:28:16] So I think because of that structure,

[00:28:19] even in larger organizations, you'd be surprised at how flat the organizations can be.

[00:28:24] We're not we don't have a lot of bureaucracy and hierarchy.

[00:28:27] And I think that helps to not only cultivate creativity within those environments,

[00:28:33] within this unique teams, but also to allow creativity to really thrive.

[00:28:37] And I'm not it's not easy to do.

[00:28:40] It is certainly challenging.

[00:28:42] I think that there are probably people that would certainly feel like they

[00:28:45] don't have enough of a voice to be able to contribute to that.

[00:28:48] But it's it's something that we we are always trying to cultivate.

[00:28:53] And we have a number of tools that we've launched that hopefully can help people

[00:28:58] not only understand the importance of creativity, but bringing concrete tools

[00:29:03] to show you actually how do you take an idea from concept all the way through

[00:29:08] ideation, including selling or convincing somebody to buy it to or to

[00:29:14] support financially support or otherwise your idea.

[00:29:17] OK, I want to go down business acumen for half of a second.

[00:29:23] But before I go there,

[00:29:26] we're sort of talking about people can get emotional and speaking of emotions,

[00:29:32] you know, we're in North America, so the political environment is what it is.

[00:29:37] And we don't need to explain that to people.

[00:29:38] But there's things out by shirm to say, you know,

[00:29:43] 44 percent of people are burned out.

[00:29:45] Mackenzie says 50 plus percent of employees are disengaged.

[00:29:50] We just know that these human beings,

[00:29:53] not just work producing units, but human beings are stressed out on a number

[00:29:58] of levels. I know health and wellness is something that's important to you.

[00:30:03] How do you guys think about helping the human being who's

[00:30:08] doing the work kind of be their best self and what kind of benefits are the

[00:30:13] things which you guys be providing to people?

[00:30:16] Yeah, no. I mean, listen, I think everything that we read and see,

[00:30:20] I think we feel it, we hear from our employees,

[00:30:25] especially coming out of covid.

[00:30:26] I think that the toll that that year has taken on everybody has been,

[00:30:31] you know, extremely difficult and we're still dealing with the residual impact

[00:30:36] of that and the impact and the feeling, the the the the lexity of of every

[00:30:42] people still remember that experience and what they went through families.

[00:30:48] We did a benefit survey in 2022 just to get a sense of how our employees

[00:30:52] regarded our benefit, you know, what did they know about our benefits?

[00:30:56] We just sort of wanted to see how how how and what we could improve.

[00:31:00] And the number one request that we had was more support around mental health

[00:31:05] and well-being. And we sort of anticipated that, but not necessarily.

[00:31:09] We had already started implementing programs in 2020.

[00:31:13] We implemented a mental health first aid training program.

[00:31:16] We've continued to run that multiple times a year.

[00:31:19] It can we have a waiting list every time that we offer this program

[00:31:25] that the demand is huge for employees.

[00:31:27] And it's not of course, we're not training people to be mental health experts.

[00:31:30] What we're helping train you is to be able to identify when someone on your

[00:31:33] team or your leader here is in a crisis situation and really needs some additional

[00:31:37] support and then what do you do to provide that support?

[00:31:40] So that's one thing that we implemented in 2022.

[00:31:44] We launched Headspace, which of course is a meditation tool and access to therapy.

[00:31:49] We've launched that across the country.

[00:31:51] We just started working with Drive Global, which is Ariana Huffington's

[00:31:55] company, which is an amazing tool again, providing a variety of support

[00:31:59] to employees to support a variety of mental health and well-being topics.

[00:32:04] We also have launched, I work very closely with our head of health and benefits,

[00:32:08] of course, and we have a number of programs around financial well-being,

[00:32:13] additional legal support that we can offer to employees.

[00:32:16] Very low cost, providing legal support on a number of topics.

[00:32:21] It could be estate planning, adoption,

[00:32:24] purchasing a home for, again, really minimal cost to these employees.

[00:32:29] And we have a number of other programs that we want to offer to employees to,

[00:32:35] first of all, ensure that they know that this is a topic that we care about,

[00:32:39] that we want to make sure that we can support them in their work environment

[00:32:44] and even themselves and their families outside.

[00:32:46] We also have some amazing travel benefits that we've offered to all

[00:32:49] of our employees because we have corporate discounts in hotels and flights.

[00:32:54] And we've extended those corporate discounts to all of our employees and their

[00:32:57] families so that even when you're under personal time,

[00:33:00] you have some additional benefits offered by the group.

[00:33:03] And we, of course, encourage that personal time off.

[00:33:06] So I think that like a lot of companies,

[00:33:08] we're really trying to support our employees in as much of a 360 way as we can.

[00:33:15] And I think especially in organizations like ours that are very high performance,

[00:33:20] one of our values again is around excellence, having a culture of excellence,

[00:33:25] very demanding, highly, we believe our brands, our customers deserve that,

[00:33:30] our employees. So there again, more reason why we need to make sure that we have

[00:33:34] tools that can support our employees.

[00:33:38] And we're always open to bringing in additional tools based on the feedback

[00:33:43] that we hear from our employees.

[00:33:44] If we think it also corresponds to the value and

[00:33:47] the permission of really providing the best work environment that we possibly can

[00:33:54] for our employees.

[00:33:55] Wow, that's quite a portfolio of resources and tools that clearly

[00:34:01] make a commitment to that.

[00:34:03] I just want to touch very quickly.

[00:34:05] We were talking about like building the business case for something.

[00:34:10] I might be projecting here for a second so you can

[00:34:13] you can not go there with me.

[00:34:16] But the notion of financial acumen,

[00:34:20] in particular within the HR function before we press record,

[00:34:23] you were talking to your you're out with a bunch of CROs from really big companies and stuff.

[00:34:29] My observation is that

[00:34:32] kind of HR practitioners, not executives,

[00:34:35] but more deeper in the organization, often lack some financial acumen.

[00:34:42] Like what's actually on an income statement?

[00:34:44] What's actually on a balance sheet?

[00:34:46] How does the CFO see the business?

[00:34:49] So when you're trying to make the case for wellness programs,

[00:34:52] learning and development kinds of things,

[00:34:55] how have you personally kind of developed your own financial acumen

[00:35:00] and what advice would you give to an HR professional who might be listening today?

[00:35:06] I think that for me, I was probably a little bit fortunate again

[00:35:11] because I don't have a traditional HR background.

[00:35:14] And when you're a headhunter,

[00:35:16] you're it's an interesting role because it's a business role.

[00:35:19] You're responsible for generating revenue for your firm.

[00:35:22] You're doing that by building strong relationships,

[00:35:25] your ability to assess talent, to find the right fit.

[00:35:27] But one of the ways that you're able to

[00:35:34] basically win the search is because your ability to not only know the market

[00:35:39] and the talent, to really understand what the business challenges are that you're

[00:35:42] trying to solve for your client.

[00:35:43] So you spend a lot of time with HR, with the CEO, with sometimes the board

[00:35:48] talking about the business and the challenge.

[00:35:50] And I think that's where I was very immersed in the financial side,

[00:35:54] looking at the P&L, looking at all of the annual releases,

[00:35:59] listening to the earnings calls.

[00:36:01] That's where I probably was able to become more exposed

[00:36:05] to the financial side of the business so that I would be capable of having those

[00:36:09] conversations with my clients and really understanding and also being able

[00:36:13] to have those conversations, frankly, with candidates about the business.

[00:36:16] So I think that was sort of a little bit that certainly helped me.

[00:36:21] You know, we work very closely with the finance.

[00:36:24] Obviously, I work closely with our CFO.

[00:36:26] We work closely with the finance of all of our different brands.

[00:36:30] And so LBMH is a unique organization because on the one hand,

[00:36:34] we're extremely creative, all about innovation.

[00:36:37] But on the other hand, if you look at the background of a lot of our executives

[00:36:41] and especially in Paris, including our CEO, they come from an engineering

[00:36:45] background, very analytical, very data driven, very financially oriented.

[00:36:50] It's very, very rigorous in terms of data analytics and also creativity.

[00:36:55] In a way, we have many truly left brain, right brain type of people.

[00:37:00] So I think that it's sort of the expectation is that you're able to

[00:37:05] flex between both of those things.

[00:37:07] On HR, I agree with you, especially in our organization that's

[00:37:10] really talent focused.

[00:37:12] And again, it's more about knowing the talent, meeting the talent,

[00:37:15] spending time with the talent, being super connected,

[00:37:18] not just about sitting behind and looking at everything on paper

[00:37:23] and doing all of the sort of analysis.

[00:37:28] That said, we look at tons of KPIs that we monitor and track vis-a-vis

[00:37:33] what's happening within our talent in the US.

[00:37:36] So I would say from an analytical standpoint,

[00:37:38] we probably have HR that are fairly strong analytically because of the tools

[00:37:43] and the expectation.

[00:37:44] If you talk specifically about financial

[00:37:46] acumen, that's probably something that is an opportunity for us to further develop,

[00:37:52] especially when you go down in the organization.

[00:37:54] Because I don't even know now that you mentioned that I'm not sure how much

[00:37:58] visibility and access our early career professionals or sort of our mid

[00:38:03] managers would have to the finance teams, for example, or how they're working

[00:38:08] with the finance team to help support their business or their functions.

[00:38:12] But I do think that that's an important aspect for HR.

[00:38:17] Because the more that you can be conversant in all sort of all aspects of the business,

[00:38:22] the more legitimacy and credibility that you're going to have in terms of doing

[00:38:25] your role.

[00:38:26] Exactly.

[00:38:27] So you mentioned a couple of words and maybe we can bring something together here,

[00:38:31] which is talent and creativity.

[00:38:33] And I discovered you, I think it was Fortune, an interview that you gave with

[00:38:37] them on a talent development program that you guys are doing.

[00:38:43] I was just like, I have to talk to this slightly.

[00:38:45] This is so cool.

[00:38:46] So the Metia dexelons.

[00:38:48] Do you mind kind of describing what that program is, how it came to be?

[00:38:53] And then maybe some some lessons that appear listening to this might be

[00:39:00] able to transfer and apply to his or her business.

[00:39:04] Well, first of all, thank you for reading the article and thank you for

[00:39:08] acknowledging that I mean, it's something that we're extremely proud of.

[00:39:12] The program was launched.

[00:39:14] It's the Metia dexelons.

[00:39:15] We refer to it internally as the Emmy program and not just because all of us

[00:39:20] don't have the best French accent, but obviously easy to talk about the Emmy.

[00:39:24] And it was first launched in 2004 in France.

[00:39:27] Today we have about 2700 apprentices who have gone through this program or

[00:39:31] currently in the program around the world.

[00:39:33] And we launched the first portion of this in North America with Tiffany

[00:39:37] in 2020 and the idea behind it is again,

[00:39:42] if you look at our businesses, many of the products,

[00:39:46] the design, the creation, the manufacturer of products are done literally by people

[00:39:53] that are trained in certain crafts and Metia as we've heard of them.

[00:39:58] And this is the lifeblood of our business.

[00:40:01] Of course, there's technology in certain cases, but there are there are

[00:40:04] many roles where technology, we don't think technology will ever be able

[00:40:08] to do the role, the role, the way a human being does.

[00:40:11] The challenge with some of these roles is that, number one,

[00:40:14] people aren't aware, increasingly, they're not aware that these positions exist.

[00:40:19] And even if they are aware, it's not really clear how you would get a job

[00:40:22] as a leather maker or potentially a watchmaker or a jewelry maker or a nose

[00:40:28] in the perfume industry.

[00:40:30] So a lot of people, even if they have an interest, there's no real.

[00:40:35] You know, schools aren't necessarily preparing you for a career path in that.

[00:40:38] So we decided to build this program working with different schools that have

[00:40:43] an expertise in these different Metias around the world and working with the local

[00:40:48] governments and states to basically create these apprenticeship programs

[00:40:52] that would allow us to identify people that have the interests,

[00:40:55] that have the capability, that have maybe some similar type of experience

[00:40:59] that would lend itself well to that profession and then create a training

[00:41:03] program that puts them through the program, gives them the skills and hopefully a job.

[00:41:09] If they if they want the job at the end,

[00:41:11] if they want the job with us or even with another organization, because these are

[00:41:16] roles that of course we want to need, but as an industry as a whole,

[00:41:21] we want to need them.

[00:41:22] So it's been a really extraordinary program.

[00:41:26] You know, we always have

[00:41:29] it's amazing to see the number of applicants that we have for all of these

[00:41:34] different programs. Again, we have two going on now in the United States.

[00:41:38] One with Tiffany, we have two different cohorts and then we had one with Ted

[00:41:42] Fuller, which started earlier this year for watchmaking, which is another,

[00:41:47] believe it or not, a really a dying profession in art.

[00:41:51] And, you know, we have a number of new programs and initiatives that we're

[00:41:55] planning to launch in North America.

[00:41:57] So we're really excited just to end on your question regarding the learnings.

[00:42:03] Is it specific to the program or more broadly?

[00:42:06] Yeah, because I think that, you know,

[00:42:09] we talk a lot about skills based diversifying a talent pool, taking people from,

[00:42:14] you know, it's not just about your pedigree of like where did you go to school

[00:42:17] and how long you've been doing this, right?

[00:42:20] And you guys are very

[00:42:23] singular in, as you said, you know, a lot of this is handmade and always will be.

[00:42:28] That's just the nature of it, right?

[00:42:29] These are crafts.

[00:42:32] But but I think that that, you know,

[00:42:36] I think there's something like 700,000 cybersecurity jobs open right now.

[00:42:40] There's just not enough talent to fill these roles and or AI or data science.

[00:42:46] I mean, there's like lots of stuff.

[00:42:48] And I like how you said,

[00:42:50] you know, you've partnered with schools, you've partnered with local governments,

[00:42:54] right? So how can we kind of get existing resources and channel them towards what

[00:42:59] our needs are? And it seems to me that there would be transferability in that

[00:43:04] mindset. Yes.

[00:43:06] Other functions, other industries.

[00:43:09] I agree. I agree.

[00:43:10] And again, I think what is our learning is that,

[00:43:14] you know, you have to be we go into an open mind,

[00:43:17] the background of the participants of the apprentices, they're extremely diverse

[00:43:23] in terms of their experience versus virtually none of them have any experience

[00:43:28] in what we are, what we're training them in today.

[00:43:31] But there are some similarities, for example,

[00:43:34] one of the apprentices for the Tag Heuer program was a mechanic.

[00:43:38] And he's very funny because he said, you know, one of the things is he

[00:43:41] was tired of getting his hands dirty and he wants to work with his hands

[00:43:43] and use his hands. He was tired, you know, I wanted to I'm tired of getting them

[00:43:47] dirty. I think for us, the learning is, yes, it's important to work with the schools.

[00:43:51] It lends an additional level of credibility.

[00:43:54] We know we want things to be certified programs.

[00:43:57] We want these to be recognized by different constituents.

[00:44:00] So we really invest.

[00:44:02] I think that's the other learning.

[00:44:03] You really have to invest.

[00:44:05] They're not they're not inexpensive to run even in the short term.

[00:44:08] But for the long term, we really believe they pay off.

[00:44:11] I think being creative in terms of 700,000 cybersecurity positions,

[00:44:16] I'm sure there are people that would love to get in that profession.

[00:44:19] We have to think more broadly about what type of characteristics or again,

[00:44:24] skills should that or personality traits should that person

[00:44:29] have in order to be successful in that role.

[00:44:32] But really it's how do we provide the right level of training and discipline

[00:44:37] and mentorship. So the commitment on our side is very, very serious.

[00:44:41] I mean, it's a small cohort because it is costly because we want to make sure

[00:44:46] that they're successful.

[00:44:47] We want them to go through the program.

[00:44:50] And so I mean, I think you have to be all in.

[00:44:53] I think what I what I really appreciate about LVMH and whenever we do anything

[00:44:59] like the program or other initiatives that we've launched,

[00:45:02] we always incorporate the values of the group into the creation and execution of that.

[00:45:08] So we know we built this program using again, creativity, innovation.

[00:45:14] We set apart excellence in how we develop these talents, how we support them.

[00:45:20] It's very entrepreneurial.

[00:45:21] Again, people coming from all different backgrounds.

[00:45:23] It's a great development tool also for our internal people to mentor and to pass

[00:45:29] their they're so proud to be able to pass their skills on to another generation.

[00:45:34] And fundamentally, we're putting people at the front end because our business

[00:45:40] isn't going to exist if we do not have people that are able to develop these

[00:45:46] products, develop these experiences, all of our jobs are successful and all

[00:45:52] of our companies are successful because of people and their work.

[00:45:56] So, yeah, we think it's really something you have to prioritize and invest in.

[00:46:02] Yeah. And so I appreciate what you're saying, too, that that, yes,

[00:46:07] you're investing heavily in the schools and the programs and all that stuff.

[00:46:11] But the onboarding and the integrating of people into the organization.

[00:46:15] So it's great that we planted the seeds.

[00:46:18] Now how do we nurture the seeds?

[00:46:20] Exactly success.

[00:46:21] And then something else you just said that really resonates with me is this

[00:46:25] intergenerational dynamic and that mentorship is a two way street.

[00:46:32] I mean, yes, there's pain, kind of homage and respect for the artisan that is

[00:46:36] an expert in his or her craft.

[00:46:39] And so thank you.

[00:46:40] But there's also innovation and technology and other just life experiences

[00:46:47] that a younger generation brings to the party.

[00:46:51] I think about like, Findi by Rihanna,

[00:46:53] like I mean, she's coming from a completely different place,

[00:46:56] you know, artistically, right?

[00:46:59] That resonates with the really significant part of the of the culture that you guys

[00:47:03] would like to be appealing to.

[00:47:05] So I think I think that the point that you made that really resonates so is

[00:47:10] it's not enough to have programs.

[00:47:12] It's not enough to just hire them into the organization.

[00:47:14] It's how do we really integrate them?

[00:47:16] Exactly and support them through the entire journey.

[00:47:19] Yeah, exactly.

[00:47:20] So let's start to put a little bit of a bow on this.

[00:47:25] As you kind of think about you mentioned kind of

[00:47:30] covid and the pandemic is a touchstone, right?

[00:47:33] That you etched permanently on us.

[00:47:37] As you think about maybe the next five years,

[00:47:40] how is HR evolving and how are you kind of personally thinking about what do

[00:47:47] I need to be kind of building and upskilling yourself, if you will?

[00:47:51] And then more broadly, how does that sort of

[00:47:53] work its way across the organization?

[00:47:57] I mean, I definitely think that

[00:48:00] engaged employee engagement is one of the key topics for employers.

[00:48:05] And certainly those of us, not just an HR topic, by the way,

[00:48:07] but it's one of the key aspects that we're working on.

[00:48:11] We know that the moment of covid was also a reflection time for people

[00:48:16] to really sort of step back.

[00:48:18] And I heard it on one of your podcasts,

[00:48:20] somebody was saying that before covid, the frame was work and after covid,

[00:48:25] sort of the frame became about life.

[00:48:28] And I think there's some truth to that, right?

[00:48:31] And people began to reflect on, OK, wait, am I really enjoying the way I'm

[00:48:34] living my life and working and am I happy?

[00:48:37] And now I've seen that I can do things in a different way and still be

[00:48:41] very successful, productive.

[00:48:43] So it made people sort of reflect and question things.

[00:48:45] And when they started coming back to the office and things began to get

[00:48:50] sort of normal again, we've seen, we hear that employees have very different

[00:48:54] expectations in terms of what they're looking for from an employer.

[00:48:57] And I don't think that that is going to revert back to the pre covid way.

[00:49:02] So as an organization, we have to continue to be the same way we are

[00:49:06] thinking about our brands.

[00:49:07] It's the same thing.

[00:49:09] How do we anticipate what employees need?

[00:49:12] How can we make sure that we're supporting employees?

[00:49:15] So that they're highly engaged, passionate, curious and want to continue

[00:49:20] to come in and deliver their very best for us for now and the future.

[00:49:26] So employee engagement remains a really critical topic.

[00:49:29] I think ways of working is also changing dramatically.

[00:49:33] It's going to continue to evolve the integration of more and more technology.

[00:49:38] At what point is technology additive?

[00:49:41] At what point does it sort of become?

[00:49:44] Does it diminish aspects of the culture of creativity?

[00:49:47] How do you think about what is the work?

[00:49:50] Is it is it totally hybrid?

[00:49:52] Is it remote? Is it depend on the function?

[00:49:54] So I think we really have to figure out how what do we want to create as a culture,

[00:49:59] as a work environment and also hearing from the employees.

[00:50:03] So for me, we talk a lot about it's being

[00:50:06] a talent-centric organization and that's something important to us.

[00:50:09] But I think it's really about a relationship.

[00:50:12] OK, this is an important relationship between the employer and the employee.

[00:50:15] And how do we make sure that we're maximizing that for both parties so

[00:50:19] that everyone can thrive and be successful and feel that they're doing

[00:50:25] purposeful work together, let's say, and also driving the business?

[00:50:29] So I think those are things that I'm really focused on in terms of how can

[00:50:34] I sort of get ahead and make sure that we're not reacting to what's happening.

[00:50:40] But yet we're kind of co-creating with our employees the future of what we want to be.

[00:50:45] That's that's my hope that we can do that.

[00:50:48] There'll be no.

[00:50:48] I think that I love that.

[00:50:50] And it certainly is in keeping with, as you said, sort of the values

[00:50:53] of the organization of I love that co-creating.

[00:50:58] How do we co-create and not just unilaterally crammed down?

[00:51:02] This is what it's going to be.

[00:51:04] On to one of my all time favorite questions that I'd love to ask.

[00:51:07] If you could give advice to 25 year old Gina,

[00:51:11] what would it be with the benefit of hindsight?

[00:51:15] I think, again,

[00:51:18] I guess I was thinking about this last night, maybe this is a strange answer.

[00:51:23] I think in our career, you know, especially early in your career,

[00:51:27] you hope that you're getting feedback, right?

[00:51:29] Feedback, that's positive feedback, that's constructive feedback.

[00:51:32] Sometimes the feedback is not always presented in the right way.

[00:51:37] I can definitely experience that.

[00:51:41] I think that even feedback, unless it's, you know, mean or not presented,

[00:51:47] I mean, your very personal attack,

[00:51:50] it's such a gift.

[00:51:51] And even if I think about some of the times when I received very harsh

[00:51:55] feedback,

[00:51:57] even some of those moments, the feedback was probably accurate.

[00:52:01] It was helpful.

[00:52:03] And

[00:52:05] for me, I was always like trying to, I wanted to improve.

[00:52:10] I wanted to do better.

[00:52:11] So even allowing ourselves to or even allowing myself back then to go through

[00:52:18] those difficult times and to really allow myself to even learn,

[00:52:23] even when it feels unfair sometimes or it feels difficult to allow myself

[00:52:29] to push through that moment and see what can I learn?

[00:52:32] What can I take out of that?

[00:52:33] That's going to make me be better.

[00:52:35] And I think earlier in our career, it's really it's very it's hard to do that.

[00:52:40] You know, you're building your confidence or not totally secure.

[00:52:44] But I think it's I think it's and we wish that everybody knew how to deliver

[00:52:47] feedback in the right way, but they don't.

[00:52:50] But I still look at some of those some of those hardest conversations.

[00:52:53] I still reflect back on them and grateful that people shared those

[00:52:57] those that feedback with me, even if it was not so pleasant maybe to go through.

[00:53:03] I don't know if that makes sense, what I'm trying to say.

[00:53:06] But just being

[00:53:08] no, it does because as a former boss of mine and great friend, feedback is a gift.

[00:53:16] Now, to your point, there are ways to deliver feedback that allow it to be

[00:53:21] received, maybe a little bit better and not hurt somebody along the way.

[00:53:26] But, you know, as somebody who's personally kind of defensive,

[00:53:31] like feedback is hard.

[00:53:33] Right. And you talked about humility earlier.

[00:53:36] I mean, right? That really is the canvas for feedback,

[00:53:38] because I have to have enough humility to accept it.

[00:53:42] You know, and not all feedback has equal weight.

[00:53:46] Right.

[00:53:47] But at the same time, you're being humble enough to say,

[00:53:51] you know, she had a good point that doesn't feel very good in the moment.

[00:53:54] Yeah.

[00:53:55] But I'm going to be better for it.

[00:53:57] Exactly. Or what can I, you know, what can I learn from that?

[00:54:00] OK, that wasn't exactly the best experience.

[00:54:03] But what can I learn from that?

[00:54:04] What can I take from that that's going to help me improve and be better and stronger?

[00:54:10] And, you know, I think that I think if I had had a little bit more

[00:54:15] confidence or belief in myself, maybe some of those moments wouldn't have been

[00:54:20] as hard. You know, I definitely had some moments where I was like calling

[00:54:23] my mom crying, you know, like all the but but on the other hand,

[00:54:27] I tried and maybe I could have done even more to still say what can I learn from

[00:54:32] that experience to just it's not about always improving for.

[00:54:37] I think sometimes people focus on oh, that's going to be good for the company.

[00:54:40] But feedback is also for us individually.

[00:54:44] It's like at the end of the day,

[00:54:45] I want to be the best person that I can be so that I feel proud about

[00:54:48] what I've achieved, what I've accomplished for me.

[00:54:51] But I've that makes me feel strong and powered as a person,

[00:54:56] regardless of the image, right?

[00:54:58] I feel I want to be proud of that.

[00:55:00] And I think that's really important.

[00:55:01] All of this you're doing for you at the end of the day, not necessarily for

[00:55:06] your company, for your boss.

[00:55:07] Ultimately, it comes down to doing it for yourself.

[00:55:12] It's you know, as I reflected on some of the qualities that you identified

[00:55:16] earlier in our conversation around curiosity, humility and agility.

[00:55:21] I'm curious, I want to continue to learn, right?

[00:55:26] Humble enough to accept the feedback, agile enough to do something with it.

[00:55:31] Yes. Right.

[00:55:32] So I think that kind of puts up all in a nice little package.

[00:55:36] Maybe a little light blue box about that.

[00:55:38] Right. Yeah, exactly.

[00:55:40] Is there anything that we didn't talk about as we kind of bring this to a close

[00:55:44] that just any final thought or just anything that you wanted to make sure that

[00:55:48] that we discussed or you shared?

[00:55:51] I mean, I guess I would just say that I think, you know,

[00:55:56] that the world is as we mentioned, we don't have to go into it.

[00:56:00] Sort of a it's a challenging moment.

[00:56:02] I think it's also a moment for us to all step up and

[00:56:07] think about not only what we're experiencing, but, you know,

[00:56:12] what other people in our orbit are experiencing.

[00:56:16] You know, I think maybe because I work in HR, I can never go anywhere without thinking

[00:56:20] about, oh, I wonder how that person feels about their job, like a monitor,

[00:56:26] observing the interaction with customers or employees.

[00:56:29] And I think sometimes I just feel like we, especially lately,

[00:56:35] we don't sometimes don't even have enough compassion about thinking about

[00:56:38] the way that that person is like showing up for their work.

[00:56:42] I mean, I guess I just feel like we have to we have to start to be the ones,

[00:56:48] you know, all of us as human beings that try to bring a little bit more humanity

[00:56:54] and kindness into our everyday interactions because I think everybody is really

[00:57:00] tired, burnt out, all the things that we've said this is applying everywhere.

[00:57:04] And so how can, you know, how can each of us try to bring a little bit of improvement

[00:57:09] to that in the interactions that we have with our employees, with our customers,

[00:57:14] with people that we meet on the street and subway at the airport?

[00:57:18] I think that's that's what we're trying to do as an organization with our

[00:57:22] people and customers.

[00:57:23] And so maybe that's how I would I would leave.

[00:57:26] I think we all can really play an important role in

[00:57:31] lifting the mood, so to speak.

[00:57:33] But Gene, LVMH is very lucky to have you there.

[00:57:37] And it's clear to me that these are intrinsic things with you.

[00:57:43] And this is who you are as a human.

[00:57:45] And you've got a lot of influence, which is awesome to be a force for good.

[00:57:50] So I just appreciate you taking some time today.

[00:57:53] It's so nice kind of unpacking your story a little bit and some of your learning.

[00:57:57] So it's been great to have you.

[00:57:59] Thank you. Thank you.

[00:58:00] It was really a pleasure for me.

[00:58:01] I enjoyed meeting you, Bob, and and love listening to your podcast.

[00:58:05] And I just feel so honored to be on one of your projects.

[00:58:08] So thank you for inviting me.

[00:58:10] Well, thank you everybody with listeners and viewers.

[00:58:13] Thank you so much for taking a few minutes out of your day.

[00:58:15] We hope that you found this fun and interesting.

[00:58:18] I know I did and we look forward to seeing you on the next episode.

[00:58:21] So thanks, everyone, and we'll see you next time.

[00:58:24] So if you'll hang on for just a second.